Over a third of British parents would change where they shop based on a Christmas ad, a survey by a performance marketing and consumer intelligence company indicates. FanFinders, which operates Your Baby Club, got the perspectives of over 5,000 parents in the UK and US on everything from what they like to see in Christmas […]
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ASAI says people back same rules for digital
Eight in 10 people believe that digital advertising should be regulated in the same way as traditional advertising, new research from the Advertising Standards Authority for Ireland (ASAI) indicates. Online interviews with 1,224 adults examine the influencer industry in Ireland and reveals the impact on consumer behaviour and attitudes. The survey by Amárach Research found […]
SuperValu tops list of advertised brands
Musgrave’s SuperValu supermarket chain scored best in the November BrandShout survey of Ireland’s best known advertised brands, research by Ipsos MRBI for Marketing.ie shows. SuperValu jumped from eight spot in October to displace HSE/Covid-19, which dropped to fifth. German discounters Aldi and Lidl remained second and third respectively. Fourth place saw a brief break from […]
Barry’s Tea ad still on track after 25 years
Barry’s Tea iconic Christmas radio ad, Train Set, airs for the 25th year in a row this month, making it the longest-running ad in Irish advertising history. The 1994 ad was created by Ireland’s most celebrated copywriter Catherine Donnelly (above) during her time working with Irish International (now BBDO Dublin) and voiced by actor Peter […]
Diageo posters go with a festive flow
Drinks giant Diageo has launched two new Christmas out of home (OOH) campaigns to promote Guinness stout and Rockshore cider. The Guinness billboards integrate a multi-sensory experience using audio capabilities. Featuring its festive footprints creative, the 48 sheet sound specials play the iconic Guinness Christmas music. The sound plays for one minute on the hour, […]
Huskies rolls out SVP Christmas appeal
Creative agency In the Company of Huskies has announced the launch of St. Vincent de Paul’s (SVP) annual appeal. SVP is Ireland’s largest charity, receiving more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year and things are more serious with […]
MediaCom wins Lidl, Carat adds Electric Ireland
GroupM’s MediaCom has added German discounter Lidl following a review. The account has been with Core’s Mediaworks up to now. The creative, which was not part of the review, is handled by BBDO Dublin. Dentsu’s Carat has added Electric Ireland, the ESB consumer division. The business was handled by Core’s aptly-named Spark Foundry. MediaCom also […]
IAPI appoints four new directors
The Institute of Advertising Practitioners in Ireland (IAPI) voted four new directors onto the board at this week’s AGM. They are Aoife McCleary, senior copywriter, In the Company of Huskies, who will join the creative council and Robert McDermott, financial controller, IPG Mediabrands Ireland, who will become the institute’s new treasurer. Stha Banks (above), head of […]
ASAI’s Twomey assumes new European role
The CEO of the Advertising Standards Authority for Ireland (ASAI) Orla Twomey has been appointed vice chair of the European Advertising Standards of Alliance (EASA) self-regulation body. The ASAI is a founding member of EASA, a non-profit organisation based in Brussels which represents 28 European advertising self-regulatory organisations (SROs). EASA also acts on behalf of […]
Ex-Rothco duo’s agency plans to weave magic
Former Rothco executives Claire Corbett and Sally Oldfield have set up a new agency called All Kinds of Magic. Corbett says the new venture’s mission is to change the destiny of creative businesses in need of renewed relevance and long-term value. They plan to work with owners and leaders in need of stability and growth […]
Three goes with Christmas theme
Three has a new TV ad with a Christmas story entitled ‘Everyone’s a Kid at Christmas’. Christmas is a time for connecting and with a different type of holiday season on the horizon, staying connected matters now more than ever. The ad shows that no matter where you are this Christmas, you can still share […]
Ashmawy fronts Bank of Ireland fraud ads
Bank of Ireland has launched a new nationwide campaign aimed at increasing awareness on fraud. The new campaign, created by its agency partner Oliver Ireland and fronted by Emmy Award-winning TV personality Baz Ashmawy, will run to the end of 2020 across TV, radio, social media and public relations. The PR is handled by Teneo. […]
SuperValu’s Christmas ad about child wonder
It has been a unique year to say the least. The uncertainty of the past 10 months combined with the need for something to believe in means this Christmas has a renewed importance for so many of us. It was people’s enthusiasm for a little festive magic that inspired TBWA/Dublin to create something a little […]
