As many as 12 of Ireland’s top 20 advertisers among the 40 leading brands that account for €160 million of media spend plan to reduce their budgets for the rest of the year, a report for Ebiquity Marsh, in line with the group’s recent global survey. Local budgets are due to drop by 22 per […]
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Ervia appoints Publicis and OMD
State utilities group Ervia has appointed two new agencies to handle its advertising, Publicis Dublin for creative services and OMD to handle its media buying and planning, after a lengthy review. Eight agencies had pitched for the business, which comprises Irish Water and Gas Networks Ireland. The creative incumbent, Rothco Accenture Interactive, did not re-pitch. […]
Publicis makes Schillaci miss
As we know in Ireland, we hate to carry a grudge. Saying that, one Italian did something to our country in 1990 ago that we can never forgive. Salvatore Schillaci scored the goal that ended Ireland’s impossible World Cup dream. So when TG4 decided to broadcast the game 30 years later, during lockdown, Publicis felt […]
Cashen on why little is set to change post-Covid
Chris Cashen writes about things that don’t change, even after a global pandemic As we approach restoration, there is no doubt that challenges lie ahead. Marketers face tremendous obstacles, but perhaps the most significant intervention is to remind ourselves that taking the temperature on how our brands fit into consumers’ lives. It was sociologist Jib Fowles […]
Ad of the Month – Three’s ‘Monster Hunter’
Boys+Girls and its client Three Ireland tackled the constraints of filming during lockdown with its new ‘Monster Hunter’ TV spot. The ad, with a granddad helping his grandson find a monster in his bedroom, announces the permanent removal of usage limits for all customers on All You Can Eat data, making Three Ireland’s first and […]
O’Doherty heads up client services at Mindshare
Emma O’Doherty has taken on a new role as chief client officer at Mindshare. She has worked at GroupM for the past 20 years and was most recently on secondment at MediaCom where she ran the agency team servicing the Sky Ireland account. Before that, she was Mindshare’s managing director for over six years and […]
Look on bright side of life, O’Broin says
Marketing.ie’s Stray Thoughts columnist Breandán O Broin on why staying positive is the only show in town right now and is likely to remain so for some time to come Your agency has shut up shop for the now. You haven’t shared a creative lock-in for what seems like an age. No more knocking out […]
Sky rolls out €250k AdSmart SME scheme
Sky Media has launched a €250,000 AdSmart SME support scheme for businesses in Ireland. The fund will provide 25 businesses with a free €10,000 TV campaign on Sky’s AdSmart to support them during the current Covid-19 pandemic. Sky Media aims to reward businesses showing resolve and ingenuity at a time when TV consumption is up […]
Marketing.ie reaches out to remote workers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
TikTok ticks right boxes for Generation Z
TikTok has captured the attention of the much-coveted Generation Z audience, Caroline Sheesgreen (above) writes. While the Covid-19 crisis helped with recent engagement levels, the app itself was already causing a stir due to its authentic and carefree nature. The platform thrives on being relevant and fun, allowing users to be the best version of […]
Programmatic ads not transparent
A report into the supply chains of the UK’s £2 billion ‘premium’ programmatic advertising market has shown that 15 per cent of all spend is taken up by ‘middle men’, while only half of investment makes it to publishers. It has long been known that money leaks exist, but this is the first time that […]
Covid-19 takes its toll on ICAD bells
The Institute of Creative Advertising & Design (ICAD) has become the latest victim of the Covid-19 coronavirus crisis with the news that the annual awards show is postponed until next year, with the institute instead hosting a special exhibition event in November. However, work created in 2020 can be entered for next year’s show for […]
Fitzmaurice and Markey win IAPI bursaries
Eimear Fitzmaurice, strategy director, JWT Folk and Ciara Markey, business director, Mediaworks are the two winners of the Institute of Advertising Practitioners in Ireland (IAPI) Female Futures Fund (FFF) executive coaching bursary. The bursary is an IAPI initiative to improve the gender balance by honouring women candidates considered to be of high potential in Ireland’s […]
