Leinster Rugby has appointed Chemistry as its lead creative agency after seeing pitches from other local agencies. The agency will take responsibility for creative and digital development across all elements of the brand. Leinster Rugby’s marketing manager Orlagh Ní Chorcoráin said they were ready for the next important step on their brand journey. Chemistry’s client […]
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Nurses strike top news story in first six months
The nurses strike, the New Zealand mosque shootings and the terror attacks in Sri Lanka were the three most important news stories in Ireland in the first half of 2019, research undertaken as part of the Core Cultural Index shows. The survey results are based on the views of 6,000 participants discussing 97 news stories […]
Nebenzahl set to replace Harland at OMG
Jason Nebenzahl has been named as the new chief executive of the Omnicom Media Group in Ireland following the decision by Dave Harland to step down from the role after 14 years. Nebenzahl has over 16 years media experience and was responsible for setting up Omnicom’s PHD Dublin office in 2008. Before that, he worked […]
Energia to power new rugby offensive
Energia has launched its new rugby campaign, Power Behind Positive Energy, with the help of the brand’s ambassadors and former Ireland internationals Ronan O’Gara and Shane Horgan. The company recently became the official energy partner of Irish rugby as well as the title sponsorship of the Energia All-Ireland Leagues launching in August. Over the coming […]
Sharks judge attacks ageism in adland
Grey London chief creative officer Vicki Maguire has slammed ageism in advertising. Writing in the UK trade magazine Campaign, Maguire, who will help judge entries at this year’s Sharks festival in Kinsale, said consumers age 50 and over is the generation that invented rave culture and has a whole past that gets forgotten when they […]
Nolan to leave Core for Genesis
Core’s head of research Mark Nolan is leaving the country’s biggest marketing services company to take up a senior post at Genesis, the agency run by Gary Joyce. Nolan has worked at Core for six years and headed up its former Ignite Research subsidiary. Prior to that, he worked at Amarach Research for seven years, […]
Bord Gais Energy to WPP after global review
Bord Gais Energy (BGE) has moved its creative account from Publicis to JWT Folk following BGE’s owner Centrica aligning its advertising and media business globally with WPP group agencies. The WPP alignment follows a six-month review by Centrica for a “new integrated marketing operating model”. Mindshare already handled BGE in Ireland. In the UK, Centrica’s […]
Public House to handle Boojum
The Public House has been appointed without a pitch as the lead ad agency for Boojum, the Belfast-founded Mexican burrito bar. Boojum now has 18 restaurants country and is manged by former Ulster Rugby player David Maxwell. The chain was bought back in 2015 for around €3 million by Renatus Capital Partners, headed by Michael […]
EBS posters take aim at ‘Begin’ ads
The mortgage department at EBS has launched a new out of home (OOH) campaign directly meeting Bank of Ireland’s call to ‘Begin’ head-on with a wink, asking those those thinking of entering the mortgage market to consider their options before they begin and ‘Look a Little Further’ with EBS. The ads will run for the […]
UM to handle Fitbit across EMEA
Fitness wearable technology brand Fitbit has appointed UM (Dublin) to co-ordinate all its media requirements, both offline and digital, across Europe, Middle East and Africa (EMEA). A UM spokesman said the move sees UM (Dublin) take on one of the largest media accounts run in the Irish market. UM is part of the IPG Mediabrands […]
ASAI draws attention to agri ads
To tie in with Farm Safety Week, which takes place from the July 15– 19, the Advertising Standards Authority for Ireland (ASAI), reminds advertisers of their requirements when creating ads set in an agricultural setting. The ASAI wants to highlight what advertisers need to be aware of when featuring children in ads that have an agricultural […]
Music video supremo Arnell set for Sharks
Music videos and commercials director and Vaughan Arnell will headline this year’s Sharks festival in Kinsale with a talk on the differences between the two disciplines. Arnell worked with George Michael, Spice Girls and Robbie Williams. His video for Sam Smith’s ‘Dancing with a Stranger’ has got the most YouTube views by a British pop […]
Boys+Girls expands agency’s board
Independent creative agency Boys+Girls has expanded its board of directors for the first time to include three key members of staff, namely strategic director Aoife Murphy, production director Derek Doyle and relationship director Caroline Keogh. They join current agency founders Patrick Meade, Margaret Gilsenan, Pat Stephenson and Rory Hamilton. Also on the board are two […]
