Core has extended its links with Heineken Ireland by winning the creative advertising account for its portfolio of cider brands. Core’s Starcom has handled all of Heineken Ireland’s media buying and planning for many years. Heineken hired Rothco | Accenture Interactive to launch Orchard Thieves and Appleman’s to rival market leader Bulmers. Core Creative won […]
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McPartlin to talk at AAI breakfast
Advertising and media professional Peter McPartlin will discuss the state of Irish advertising as guest speaker at the Association of Advertisers in Ireland (AAI) Toolkit breakfast talk in Core’s offices later this month. The Nuts & Bolts series aims to help advertisers and marketers keep up-to-date on important advertising topics and current industry trends. McPartlin […]
Cunningham moves from Rothco to BBDO
Account director Katie Cunningham has moved from Rothco | Accenture Interactive to BBDO Dublin. Cunningham joins the team in Sandymount after having led award-winning campaigns for clients such as Tesco, Unilever and Electric Ireland. Her career started in law and following client-facing roles she decided on making a move to adland. Her experience includes stays […]
Frank and Honest opts for eco ads
Musgrave’s coffee brand Frank and Honest has launched a new out of home and cinema ad campaign focused on sustainability. The brand message homes on how Frank and Honest coffee is sourced from Rainforest Alliance certified farms that benefit forests, communities and wildlife. Rather than fly off to South America, they relied on Irish imagery. […]
Loughnane takes over as IAPI president
Group managing director of the Dentsu Aegis Network (DAN) in Ireland Shenda Loughnane is the new president of agency representative body, the Institute of Advertising Practitioners in Ireland (IAPI). She replaces Publicis director Jimmy Murphy, whose six-year term on IAPI’s board now ends. Loughnane joined DAN as group MD in April last year. In her […]
Fitz-Simon wins IAPI’s first Cannes Grey Lions
Havas creative director Adrian Fitz-Simon is the winner of the inaugural Cannes Grey Lions aimed at tackling ageism in advertising. Organised by the Institute of Advertising Practitioners in Ireland (IAPI), the final stage of the competition saw six short-listed presentations. Fitz-Simon also happens to be the first ever Irish creative to win a gold Cannes […]
Diageo launches Rockshore ads second wave
To coincide with the Halloween bank holiday weekend, Diageo is rolling out the second wave of its through the line campaign created by BBDO Dublin with media by Carat. The lager plays to the theme of the bracing refreshment of the Atlantic coast. The campaign launches tomorrow and runs across TV commercials, digital and social […]
Lawn becomes deputy MD at Starcom
Emer Lawn has made the switch within Core from Mediaworks to become deputy managing director and a board member at the company’s sister media agency, Starcom. In her new senior role, Lawn will be responsible for “overseeing the company’s continued expansion by implementing a focused strategic direction for the business”, a Core statement said. A […]
IAPI officially rolls out Effies
The Institute of Advertising in Practitioners in Ireland (IAPI) has officially announced it is joining the Effie international awards network to salute ad effectiveness and highlight its importance to client. Effie Awards Ireland replaces ADFX, previously the country’s biennial marketing effectiveness awards, following a recent survey of IAPI members. The survey found that 84 per cent […]
Garner now creative director at Core
Mike Garner has been promoted to creative director at Core, having joined the agency in March as creative consultant. He had been head of creative strategy at Ogilvy Dublin where he worked on Boots, Ford, Glenilen Farm, Siro and Trocaire. The move was seen as part of a strategy by Core’s Alan Cox to develop […]
Dentsu Aegis starts new Irish Times series
Dentsu Aegis Network has launched a new series of podcasts and articles with The Irish Times exploring the issues and opportunities facing marketing and media. Called Inside Marketing, the first podcast gets underway with DAN’s group managing director Shenda Loughnane (above) and Brand Finance CEO David Haigh discussing brand investment. The podcasts, presented by Irish […]
Thinkhouse to debate World War Z climate crisis
Youth marketing agency Thinkhouse will discuss ideas aimed at helping to fix climate change and assess the implications for marketers. Organised as part of the agency’s Youth Culture Uncovered series, the event aims to learn more about what’s facing the future of business and brands and young people’s take on what corrective actions should be […]
EBS lines out its own rugby stars
EBS has a sequel to its ‘Look a Little Further’ mortgage masters out of home campaign created by BBDO Dublin. The new campaign just happens to coincide with a certain sports tournament taking place 6,000 miles away in Japan. The ads shine a light on some of the star players on the EBS Mortgage Master […]
