Just under half of Irish consumers say advertising is either important or very important in influencing their decision when choosing between similar products or services, new research carried out on behalf of the Institute of Advertising Practitioners in Ireland (IAPI) by Core indicates. The research underlines the role of marketing communications in telling the brand story. […]
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Vodafone launches Ireland’s Ball for Rugby World Cup
Ireland rugby sponsor Vodafone has announced the ‘Ireland’s Ball’ campaign ahead of the team’s departure to Japan. In partnership with Gilbert, Vodafone has created a world first ball grip that features the fingerprints of 32 people representing the island of Ireland. The ball will travel to Japan with the team as a symbol of the […]
Agency pitches costing €250k a year
Unwieldy pitch processes are costing advertising agencies an average of €250,000 a year and impeding investment in innovation and talent development, the seventh annual census produced by the Institute of Advertising Practitioners in Ireland (IAPI) indicates. The 2019 report found that agency staff average 53 days on a pitch and work on 11 tenders a […]
Lottery puts ad review on hold
Premier Lotteries Ireland (PLI), which operates the National Lottery, has decided to postpone plans to appoint a new creative agency by putting its review on hold until later in the year. It is thought the decision was prompted by internal issues at the company. Four agencies were invited to present for the lucrative account, first […]
Beug directs new RSA ad for BBDO
Red Rage commercials director Lena Beug has just completed a new campaign for the Road Safety Authority (RSA) for BBDO Dublin. The campaign urges drivers to ask their passengers, both in the front and rear seats, to put on their seat belt before setting off. As the driver of the car, they have the authority […]
Havas uses Crisis Text Line to push radio power
Choosing radio has never been more important for advertisers, with 3.1 million people daily tuning in to Irish stations, the impact, power and trust of the medium is at an all time high. Choose Radio, the group supported by all radio stations in Ireland, has released a second Radio Test research piece aimed at proving […]
Boys + Girls and Three on track for new sounds
Boys + Girls and its client Three Ireland are celebrating the human connections that are ‘Made by Music’, by bringing six Irish artists together to write, record and release two original music tracks. The first of the collaborations features Irish artist David Kitt, producer and songwriter Kean Kavanagh and future-afro soul vocalist Fehdah for the summer […]
Devaney to chair IAPI’s first Effies
Marketing doyen Damian Devaney will chair the inaugural Effie awards organised by the Institute of Advertising Practitioners in Ireland (IAPI). The Effies are replacing Adfx, Ireland’s premier awards for advertising effectiveness. Devaney runs DSquared and TBV Global. He was group VP marketing and communications at Smurfit Kappa for almost six years. He also held senior […]
Aussie copywriter takes Young Shark
The Shark Awards Kinsale have announced the winner of this year’s Young Shark competition. Lewis Aramayo (above), a copywriter from Ogilvy Sydney, came out top in the contest for young creatives under 26 with his social media campaign, ‘A Shark is Following You’. The brief was to create a clever social media-based piece to promote […]
Chemistry picks up Leinster Rugby
Leinster Rugby has appointed Chemistry as its lead creative agency after seeing pitches from other local agencies. The agency will take responsibility for creative and digital development across all elements of the brand. Leinster Rugby’s marketing manager Orlagh Ní Chorcoráin said they were ready for the next important step on their brand journey. Chemistry’s client […]
Nurses strike top news story in first six months
The nurses strike, the New Zealand mosque shootings and the terror attacks in Sri Lanka were the three most important news stories in Ireland in the first half of 2019, research undertaken as part of the Core Cultural Index shows. The survey results are based on the views of 6,000 participants discussing 97 news stories […]
Nebenzahl set to replace Harland at OMG
Jason Nebenzahl has been named as the new chief executive of the Omnicom Media Group in Ireland following the decision by Dave Harland to step down from the role after 14 years. Nebenzahl has over 16 years media experience and was responsible for setting up Omnicom’s PHD Dublin office in 2008. Before that, he worked […]
Energia to power new rugby offensive
Energia has launched its new rugby campaign, Power Behind Positive Energy, with the help of the brand’s ambassadors and former Ireland internationals Ronan O’Gara and Shane Horgan. The company recently became the official energy partner of Irish rugby as well as the title sponsorship of the Energia All-Ireland Leagues launching in August. Over the coming […]
