IPG Mediabrands has won the Emirates airline global media account after a competitive review which got underway last July. Havas, the incumbent, and WPP also took part in the pitch. The account is expected to move to the Interpublic group in the autumn and that one of its flagship agency brands, UM, will be handle […]
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Thinkhouse brews up new Barry’s ad
One of Ireland’s most loved grocery brands, Barry’s Tea, has launched its first new TV ad in three years. Created by the youth culture agency Thinkhouse, ‘Sisters’ maintains and develops consumer affinity with Barry’s Tea while aiming to build on the emotional warmth the brand evokes. The ad was directed by Nick Kelly for Hinterland […]
PML Group announces Poster Impact winners
Ireland’s top posters for 2019 are revealed in PML Group’s Poster Impact 2020 awards. Diageo won the alcohol category for its Rockshore poster created by BBDO Dublin with media by Carat. In the financial services catogory, AIB was the winner for Rothco and Starcom. Lidl was the supermarket category winner with work by BBDO and […]
Red Rage hires British director Charlotte Regan
Charlotte Regan has signed up to Red Rage for the Irish market. In the last 18 months, the 25-year-old North Londoner won two golds at the Kinsale Shark Awards, a D&AD Young Blood pencil and a Cannes Lion YDA. She was selected for the One Club’s Young Guns 16 and won both Shots Magazine’s new […]
Offset at Bord Gáis Energy Theatre in early April
This year’s Offset line-up spans film, design, advertising, photography, theatre and illustration. Among the speakers at the BGE Theatre will be Leslie David, whose Paris studio worked on album covers for Metronomy and visuals for Chanel and Glossier, and puppet maker Andy Gent, whose credits include Wes Anderson’s Isle of Dogs and Fantastic Mr Fox. […]
Ervia sees seven media and creative agencies
Ervia is seeing presentations from seven local media and creative agencies as part of its current advertising services review for Irish Water and Gas Networks Ireland. On the media buying and planning side, the incumbent, Carat, is joined by GroupM’s Mindshare, Havas and the Omnicom-owned OMD. Mindshare handles media for Bord Gáis Energy (BGE). With […]
National Lottery moves to Core
Premier Lotteries Ireland (PLI), which operates the National Lottery, has appointed Core to handle its creative advertising following a protracted review. PLI had postponed plans to make an agency appointment last year but following talks with the four agencies involved in the pitches, it was decided to move the business from Accenture Interactive’s Rothco. The […]
Limerick looks to M&C Saatchi for rebrand
Limerick City & County Council hired London agency M&C Saatchi to roll out a new brand positioning and media campaign for the city and county in a bid to position the Munster city as a destination of the future for travel and tourism, business and study. The campaign aims to engage the local community, tourists, […]
Bank of Ireland hires Grey Consulting and Oliver
Bank of Ireland’s creative advertising work is now being shared between its longtime in-house agency Oliver and Grey Consulting in London. The switch arose after the bank and TBWA\Dublin went their separate ways following an agency review. Bank of Ireland’s group brand director Anne Mulcahy (above) had worked with Grey during her time at Vodafone. […]
Caroline Keogh joins Marketing Society council
Caroline Keogh, relationship management director and a board member at Boys + Girls, has joined the Marketing Society council for a three-year term. After elections in November and December, Keogh was voted on to the board. At Boys+Girls, Caroline runs the relationship management department and oversees all client accounts. Keogh is joined on the council […]
TPH runs new Paddy Power Gold Cup ads
The Public House (TPH) has created a campaign to increase awareness of Paddy Power’s sponsorship of The Irish Gold Cup. The strategic approach for the campaign centres on making the Dublin Racing Festival more culturally relevant, engaging people outside of National Hunt. Rather than just announce the festival, the ads gets stuck into the Six […]
Ogilvy creates campaign to boost library interest
Ogilvy Dublin has worked with the Local Government Management Agency (LGMA) to launch a new campaign designed to reposition people’s perceptions of today’s public libraries. While hugely popular with its active members, the last decade of digitisation has profoundly shifted reading habits and impacted the perceived relevance of local libraries. The LGMA’s library network has […]
Anne-Marie Curran relaunches as Arrow Films
Following the retirement of her business partner Russ Russell, Anne-Marie Curran has relaunched production company Russell Curran as Arrow Films. Curran is regarded as one of Ireland’s leading commercials producers and is well known and respected throughout adland, having worked on many award-winning commercials with top Irish directors. Curran recently produced ads for Londis, Tourism […]
