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AAI to host Max Brady talk on stereotyping in ads

Pull the Trigger executive producer Max Brady is the guest speaker for this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast when she will pull no punches on addressing the issue of whether or not Irish marketers are guilty of stereotyping in ads. What other countries are doing to tackle  gender stereotyping will also […]

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Justin Cullen to quit Core to launch Jolt Esquire

Core director Justin Cullen plans to leave the marketing agency group soon to launch a company which will advise marketing directors and CEOs on the strategic use of digital. Cullen’s new company is called Jolt Esquire. He will also become chairman of Maximum Media, the group run by Niall McGarry and owner of Joe, Her, […]

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Molly Malone takes a stand against breast cancer

If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the question posed by Irish cancer charity the Marie Keating Foundation (MKF) and creative agency Rothco|Accenture Interactive as part of the ‘Take Notice’ campaign for Breast Cancer Awareness Month. The star of ‘Take Notice’ […]

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Graham Taylor bids fond farewell to adland

Havas Media Ireland chief executive Graham Taylor is leaving the advertising business having started his own media agency 35 years ago. Taylor’s departure follows Gareth Fitzpatrick’s appointment to head up a new management team at Havas in January. The change was made in the context of Taylor moving away from the day-to-day running of the […]

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Dentsu Aegis buys B2B market research group

Dentsu Aegis Network (DAN) has acquired B2B International, the world’s leading specialist business-to-business (B2B) market research company, for an undisclosed sum. B2B International will become part of Gyro, the full-service global agency dedicated exclusively to B2B marketing. DAN’s Irish boss Liam McDonnell said Gyro plans to open a Dublin office. Headquartered in the UK, with […]

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Boys + Girls steps out with Three’s new 4G offer

“Be there even when you can’t” is the concept behind Three’s new ad campaign, launched this week to celebrate its 97 per cent 4G population coverage. Building on Three’s ‘Make it count’ campaign, Boys+Girls embraced the surreal with an exhilarating spot featuring a mum who’s stuck in work, bouncing with her little girl on the Three network. […]

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BBDO and Rothco winners at Kinsale Sharks

The grand prix was awarded to AMV BBDO London for Bodyform/Libresse’s ‘Blood Normal’ and the agency also won a creative bravery award for the same campaign at the 56th Sharks festival in Kinsale. The Omnicom agency was also voted international network of the year and BBDO New York agency went home with the agency of the […]

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Nissan Revolution big winner at Adfx 2018

Video link: https://vimeo.com/212592701 The Nissan Revolution campaign earned In the Company of Huskies and Core’s Spark Foundry the grand prix award at the IAPI Adfx 2018. The campaign also won gold in both the new launch and automotive categories. Other gold winners were Rothco for the Defence Forces in the small budget category and  Chemistry for […]

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Nutley and Hamill set to leave BBDO Dublin

Mark Nutley and Pat Hamill, the creative duo responsible for producing much of Irish International’s, now BBDO Dublin, most awarded work over the past 17 years are to part company with the agency in the coming months. “After 17 years we feel now is the time for a new challenge,” Nutley said. “Fresh surroundings to […]

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Aviva signs up Keano and Drico for new ads

Aviva Ireland has launched a new advertising campaign which includes a 60-second TV ad. It stars Republic of Ireland assistant manager and ex-Manchester United midfielder Roy Keane and former Ireland rugby captain and BT Sport pundit Brian O’Driscoll, highlighting Aviva’s heritage as one of the most seasoned operators in Ireland’s insurance market. The campaign focuses […]

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Entries invited for 2018 Love Irish Food awards

Love Irish Food have launched its annual brand development award. To date, and including this year’s award investment of €75,000 in ad space across Exterion Media’s retail portfolio, Love Irish Food has given €1 million in media and creative content to support Irish brands. Last year’s award winner was East Coast Bakehouse’s Alison Cowzer. The […]

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Group Think have big plans for Irish strategists

Group Think, the community for strategists and agency planners, is setting up in Dublin. The body was launched in London in 2016 by James Lees, Arthur Perez and Conor Barry in a bid to combat adland’s dwindling training budgets and help strategists widen their skills. Group Think aims to create a community for Irish strategists now and […]

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Sharks entries deadline extended to Friday

Due to popular demand, the Kinsale Shark Awards deadline has been extended to midnight this Friday,  September 14. Coy Communications’ Mark Denton and Merman comedy director of Motherland Juliet May have joined Uncommon founder Nils Leonard and AMV BBDO creative partner and head of art Rosie Arnold as this year’s speakers. Arnold is also president of this year’s […]

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