Core’s head of research Mark Nolan is leaving the country’s biggest marketing services company to take up a senior post at Genesis, the agency run by Gary Joyce. Nolan has worked at Core for six years and headed up its former Ignite Research subsidiary. Prior to that, he worked at Amarach Research for seven years, […]
Adland RSS feed for this section
Bord Gais Energy to WPP after global review
Bord Gais Energy (BGE) has moved its creative account from Publicis to JWT Folk following BGE’s owner Centrica aligning its advertising and media business globally with WPP group agencies. The WPP alignment follows a six-month review by Centrica for a “new integrated marketing operating model”. Mindshare already handled BGE in Ireland. In the UK, Centrica’s […]
Public House to handle Boojum
The Public House has been appointed without a pitch as the lead ad agency for Boojum, the Belfast-founded Mexican burrito bar. Boojum now has 18 restaurants country and is manged by former Ulster Rugby player David Maxwell. The chain was bought back in 2015 for around €3 million by Renatus Capital Partners, headed by Michael […]
EBS posters take aim at ‘Begin’ ads
The mortgage department at EBS has launched a new out of home (OOH) campaign directly meeting Bank of Ireland’s call to ‘Begin’ head-on with a wink, asking those those thinking of entering the mortgage market to consider their options before they begin and ‘Look a Little Further’ with EBS. The ads will run for the […]
UM to handle Fitbit across EMEA
Fitness wearable technology brand Fitbit has appointed UM (Dublin) to co-ordinate all its media requirements, both offline and digital, across Europe, Middle East and Africa (EMEA). A UM spokesman said the move sees UM (Dublin) take on one of the largest media accounts run in the Irish market. UM is part of the IPG Mediabrands […]
ASAI draws attention to agri ads
To tie in with Farm Safety Week, which takes place from the July 15– 19, the Advertising Standards Authority for Ireland (ASAI), reminds advertisers of their requirements when creating ads set in an agricultural setting. The ASAI wants to highlight what advertisers need to be aware of when featuring children in ads that have an agricultural […]
Music video supremo Arnell set for Sharks
Music videos and commercials director and Vaughan Arnell will headline this year’s Sharks festival in Kinsale with a talk on the differences between the two disciplines. Arnell worked with George Michael, Spice Girls and Robbie Williams. His video for Sam Smith’s ‘Dancing with a Stranger’ has got the most YouTube views by a British pop […]
Boys+Girls expands agency’s board
Independent creative agency Boys+Girls has expanded its board of directors for the first time to include three key members of staff, namely strategic director Aoife Murphy, production director Derek Doyle and relationship director Caroline Keogh. They join current agency founders Patrick Meade, Margaret Gilsenan, Pat Stephenson and Rory Hamilton. Also on the board are two […]
Magna says ad spend to grow by three per cent
Media owners ad revenues will grow by an estimated 3.9 per cent this year, to reach $117.5 billion, an increase of $4.5bn. Linear ad sales across broadcast TV and radio, space in press and magazines, out of home and cinema will shrink by two points to $58.8bn while digital ad sales will increase by 11 […]
Elections top Core’s news stories poll
The local and European elections, the divorce referendum and Pieta House’s Darkness into Light were the most important news stories in Ireland last month, Core’s Cultural Index based on the views of 1,000 participants discussing 20 news stories shows. Core asked interviewees which stories they were most aware of and considered most important. While turnout […]
Cosc’s new ads highlight sexual violence
An interactive digital out of home (DOOH) campaign from Cosc – The National Office for the Prevention of Domestic, Sexual and Gender-based Violence – is highlighting the prevalence of excuses used by Irish people for sexual harassment and sexual violence. ‘No Excuses’ uses a real-time social media feed to post comments from Twitter over the […]
ICAD bells ring loud for Boys+Girls
Boys+Girls was the big agency winner at the 2019 ICAD Awards presented at a gala event in the Guinness Storehouse going home with one gold, two silver and eight bronze. Škoda Ireland, which Boys+Girls handles, won the client award. Publicis won two silver and four bronze, The Public House one gold and five bronze, while […]
Rory Sutherland to speak at TAM’s October lunch
Ogilvy Group vice chairman and consumer behavioural expert Rory Sutherland returns to Dublin in October to address guests at a TAM Ireland lunch in the Aviva Stadium on Friday, October 4. Sutherland regularly draws big audiences to his entertaining talks as he shares insights and observations which many marketers find memorable. Sutherland has been a […]
