Fáilte Ireland has appointed a head of operations for its new regional brand, Ireland’s Hidden Heartlands. The appointment of Paddy Mathews coincides with a TV ad created by Rothco which aired first on TV3. The ad aims to draw the viewer in by playing on the theme ‘Yours to Uncover’. Featured in the ad are the […]
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Eir continues policy of cutting agency services
Mobile and broadcast services provider Eir is proceeding with further cost-cutting by taking its media buying and planning services in-house from Dentsu Aegis’s Vizeum. Earlier this year Eir dispensed with its branding and digital agency services provided by Dynamo and Wolfgang by redirecting the work to teams of employees. Eir is one of Ireland’s top […]
Boys+Girls roll out Three’s Made for Music
Eight months in the making, a new campaign sees Three working with three emerging Irish music talents to become breakthrough artists. Three has done it by funding a music video for each act. Boys + Girls worked with Three to create a campaign highlighting the brand’s links with music through a platform called Made By […]
Winkleman fronts for P&G’s Head & Shoulders
British TV host and newspaper columnist Claudia Winkleman has made her debut in a TV ad for Procter & Gamble’s Head & Shoulders Suprême premium shampoos and conditioners designed for women. The ad is far removed from a typical hair commercial – completely unscripted and tailored for the presenter best known for her impromptu live presentations. Jo […]
Škoda ads warn about heat danger posed to dogs
“Never leave your dog in a hot car.” That’s the message from a new Škoda campaign created by Boys+Girls and media agency PHD. A car heats up like an oven and, in exceptional hot conditions such as those we’re experiencing now, can kill a dog in just 15 minutes. So, the advice to dog owners is simple […]
Rothco wins seven Cannes Lions for JFK work
Rothco captured the creative data grand prix for ‘JFK Unsilenced’ for The Times /News UK & Ireland at the Cannes festival. The win marks its seventh Lion, spanning four categories. The campaign used specialized AI tech to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – […]
DCC ads urge consumers to re-use coffee cups
Three local authorities in Dublin have launched an awareness campaign aimed at tackling the growing environmental issue of disposable coffee cups in and around the capital. Most disposable cups are made from paper with a plastic lining to make them waterproof in order to hold hot drinks. As a result, they are unsuitable for recycling in […]
Core to invest €7.5m in business revamp
Marketing communications group Core is investing €7.5 million this year in a restructure of the business and its relocation to a new 24,000 sq ft custom-built premises at 1 Windmill Lane (1WML). The investment follows a strategic review, which resulted in developing a five-year plan to both transform its business and the industry in which […]
JWT Folk adds lobbying body for Irish universities
JWT Folk, the agency formed by the merger of DFFH&B and Target McConnells, has won the Irish Universities Association (IUA) after a three-way pitch. The agency has been hired to develop a brand platform and public information campaign for the IUA over the next three years. The IUA is the representative body for the country’s seven […]
Flyefit gym chain appoints The Tenth Man
The Tenth Man creative agency launched by former Paddy Power marketer Ken Robertson has been appointed by Flyefit. Founded by telco investor Brendan O’Hagan, Flyefit has nine gyms across Dublin, with two more opening soon. The chain caters for all levels of fitness and disciplines from body bootcamp to strength and conditioning and personal Trainers. […]
Tourism GoT tapestry work scoops seven awards
Tourism Ireland’s Game of Thrones tapestry campaign has scooped seven awards at three different awards events in recent weeks. The wins included a Webby Award in New York, for best social community building and engagement. The Webbies are the top international awards honouring excellence on the internet as chosen by the public. Tourism Ireland also won three […]
Agencies to handle Center Parcs resort confirmed
Center Parcs has confirmed its agency line up for the launch of its new forest resort in Longford due to open in the summer of next year. The company will work with Chemistry and Core’s Starcom in developing ad campaigns, while Murray will manage the resort’s corporate PR and community projects, while Teneo PSG is to […]
O’Rourke made deputy boss at Spark Foundry
Core group agency Spark Foundry has appointed Helen O’Rourke as deputy managing director. She joined the agency previously known as Mediavest 12 years ago and was appointed to the company’s board in 2014. During this time, she has worked with some of Spark Foundry’s largest clients and is credited with contributing to many new business wins. […]
