BBDO Dublin has expanded its creative team with the announcement of six new hires who will work across all of the agency’s creative platforms combining through-the-line advertising with social, interactive, experiential and creative tech. The new hires coincide with the agency retaining the Health and Safety Authority (HSA) account. Rob Murray joins BBDO Dublin from Rothco, where his award-winning work over the past 12 years has made him a go-to problem solver for some of Ireland’s best known […]
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Ireland’s ad spend still lags behind EU
Investment in Irish advertising has long lagged behind that of our European counterparts. However, Ireland now has the lowest ad spend as a percentage of GDP and one of the lowest spend per capita in the EU, MediaCom Ireland’s managing director Ian McGrath (above) points out. The recession damaged the advertising market, leaving a lasting […]
Vodafone lines out with ‘Everyone In’ rugby ads
Vodafone’s ‘Everyone In’ ad campaign is the latest phase in the brand’s ‘Team Of Us’ sponsorship of Irish rugby. The campaign’s new iteration launches ahead of Ireland’s defence of their Guinness Six Nations crown against England at the Aviva Stadium this weekend and will evolve through to the Rugby World Cup being played in Japan […]
123.ie targets younger drivers with 123Go ads
Insurer 123.ie has a new ad campaign to launch its new telematics 123Go tech aimed at younger drivers. Created by The Public House, the campaign covers TV, VOD, social and radio. It centres on the premise that the better you drive, the less you pay and features scenarios that leverage awkward, familiar and sometimes irreverent conversations […]
Mindshare launches Future Now report
As it celebrates its 20th year in the Irish market, GroupM’s Mindshare Ireland has decided to take a different approach to their annual outlook for 2019. ‘Future Now’ is a short handbook that goes against the grain for trend watching. Mindshare first surveyed their internal teams and collated the issues which preoccupy clients at the start of […]
Nutley and Hamill head creative at Goosebump
Former BBDO Dublin creative duo Mark Nutley and Pat Hamill have joined Goosebump. Based on Francis Street and part of the JWT Group, along with JWT Folk and The Reputations Agency, Goosebump specialises in advertising and social and provides shopper, direct, digital, experiential, direct response and relationship marketing services. Nutley said that since leaving BBDO […]
ESB appoints three new marketing agencies
The tender process for marketing communications services for the ESB Group has been finalised. The group, which includes Electric Ireland and ESB Networks, has appointed three agencies – Rothco, Zoo Digital and Genesis. The review was overseen by an ESB, which included marketing boss Lisa Browne, and was managed by Agency Assessments. TBWA\Dublin previously acted […]
Rothco named year’s top agency at Eurobest
Rothco|Accenture Interactive took home the prestigious agency of the year title at Eurobest 2018 at the an awards ceremony broadcast worldwide from London. Eurobest celebrates creative excellence in European advertising with a jury of creative leaders from across the continent. The Dublin agency also won three grand prix awards, two gold and three silvers. It is […]
TBWA named Adweek’s global agency for 2018
TBWA\Worldwide has been named Adweek’s 2018 global agency of the year. The Omnicom agency was recognised for its creative output from TBWA agencies across the world for the likes of Apple, Nissan, and McDonald’s. TBWA\Dublin, run by Deirdre Waldron is the hub for the Jameson work for Irish Distillers’ French owner, Pernod Ricard. TBWA was […]
Core helps roll out Lily O’Brien’s idea of sharing
Core is involved in a new multi-million euro brand campaign in the UK and Ireland for Irish chocolate and dessert brand Lily O’Brien’s. The campaign coincides with the launch of a new share bag range which sees the brand extend into indulgent moments beyond gifting. Entitled ‘Share Wisely’, the campaign targets chocolate lovers across both markets. Working […]
Hynes and Gilsenan elected to IAPI board
Bonfire co-founder Seán Hynes and Margaret Gilsenan (above), partner and planning director at Boys + Girls, have joined the board of IAPI. Gilsenan has over 25 years’ experience in planning. She was board planning director in McConnells until 2009, when she and five others set up Boys + Girls, building the business, client base and people […]
Vets urge advertisers to act more responsibly
There was a time when a baby promoting a pack of cigarettes or dressed-up chimps hawking PG Tips tea were seen as par for the course. Now the British Veterinary Association (BVA) is calling on advertisers to think how pet animals are depicted on TV, out of home and social media to help tackle the […]
BBDO Dublin wins five-way agency pitch for GAA
BBDO Dublin has been appointed the new creative agency of record for the GAA following a five-way competitive pitch process. The Sandymount agency will handle all advertising and creative services for the association. The appointment comes as the GAA embarks on a brand revamp that will see the launch of a new fully-integrated brand campaign […]
