Independent News & Media (INM) celebrated the ‘power of print’ at an advertiser event in the RHA Gallery as it explained the reasons for an anonymous advertising teaser campaign. A special night of entertainment was by over 200 marketers and media industry executives. The press campaign comprised teaser ads across INM titles. The ads invited named agency […]
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Boys and Girls gears up with first Skoda ad
Skoda is spending €650,000 in the creation and rollout of its first ever Irish TV ad created by its new agency Boys and Girls. The ad, which will hit TV screens on December 5, was directed by award-winning director Richie Smyth. His movie, The Siege of Jadotville, is now on Netflix. Smyth’s previous work includes […]
IIBBDO rolls out Rugby World Cup bid
The IRFU has launched its bid for Rugby World Cup (RWC) 2023. Irish International BBDO produced the film to support the launch. The agency’s creative director Mark Nutley said the ad is a brief history of an island and its people, now ready for the world. Title: Ready for the World Advertiser: IRFU Product: […]
Three’s Christmas ad supports Barnardos
Three has unveiled its 2016 Christmas campaign which opens a new chapter in the story of ‘The Girl and the Cloud’ and through a marketing campaign involving a special charity partnership with the children’s charity Barnardos. Continuing on ‘The Perfect Surprise’ story, the animated ad was created by Boys and Girls, using Irish illustrator Mark Wickham. […]
Rothco rolls out Tesco’s Christmas host ads
Rothco created a new series of Tesco’s TV ads showing people from all over the country thanking their hosts with a letter. A total of 35 ads are being shot, each one featuring a different individual reading out the letter they have written to their host. In many cases, the hosts will have no idea […]
Conflict and division a world reality, Havas reports
A new study by Havas Worldwide reveals that the ‘us versus them’ debate that divides the Donald Trump and Hillary Clinton campaigns is fast gaining traction globally. With more than five million Syrian refugees displaced, a wounded EU reeling from the aftermath of Brexit and frequent terror attacks, trust in others and confidence in the […]
ITT students work on Jaffa Cakes and Vodafone
In their final year, fourth year advertising and marketing communications students at IT Tallaght complete a year-long module called Advertising Portfolio Design. It is the equivalent of two modules in each of two semesters. Each student is assigned a role – account handler, account planner, creative and marketing manager – and included as part of […]
DDFH&B and OMD wipe up at Effies
DDFH&B and OMD added another effectiveness accolade at the 20th aanual European Advertising Effectiveness (Effie) awards in Brussels. The EACA Euro Effie Awards are considered the gold standard in marketing communications effectiveness, rewarding campaigns for advertising effectiveness in two or more European markets since 1996. It is the first time ever an Irish campaign – ‘Pure […]
Adland gives support to Peter McVerry Trust
A groundbreaking new ad campaign for the Peter McVerry Trust homeless charity was unveiled at an agency breakfast hosted by cinema sales house Wide Eye Media in the Odeon multiplex near the 3 Arena. The 60-second ad, titled These Little Things, is an initiative involving production company Pull the Trigger, director Kieron J Walsh, Oscar-nominated […]
Hamilton takes over as ICAD president
Boys and Girls executive creative director Rory Hamilton is the new president of the Institute of Creative Advertising & Design (ICAD). He is joined on the board by Aidan Dowling, Irish International; Dan O’Neill, Publicis; Des Creedon, Cawley Nea\TBWA; Emma Sharkey, Rothco; Ger Roe, Publicis; Max Brady, Pull the Trigger; Rossi McAuley, Distinctive Repetition; Shane […]
Orchard Thieves core to advertising success
The Heineken launch of Orchard Thieves last year to challenge the market dominance of Bulmer’s Cider has won the most sought after honour in Irish advertising: the Adfx grand prix. To claim Adfx – which is organised by the Institute of Advertising Practitioners in Ireland (IAPI) – advertisers must present detailed case studies proving the […]
Irish International top local agency at Sharks
Irish International joined with BBDO agency partners in netting a host of awards at the 54th Sharks International Creative Festival in Kinsale. Omnicom’s BBDO won Irish agency, international agency and network of the year at the awards show in Acton’s Hotel. In New Directors, Benjamin Cleary won best Irish director for his Oscar-winning film, Stutterer, while […]
Cawley Nea\TBWA rolls out HPRA ads
The new Health Products Regulatory Authority (HPRA) campaign encouraging consumers to read the directions that come with medication was created by Cawley Nea\TBWA, with media by Mindshare. The work followed on from a pitch for the business involving Irish International on the creative front and Initiative, MediaVest and OMD for media buying and planning. As […]
