The Skoda car account has moved to Boys and Girls following a pitch process also involving Bloom and Publicis. The incumbent, Owens DDB, continues to handle the Volkswagen business. Boys and Girls handled Nissan up to recently. The agency’s co-founder, Fiona Scott, was hired as pitch doctor, following her handling the brand’s media review earlier […]
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ASAI runs reminder ads about code
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body responsible for promoting the highest standards of marketing communications in Ireland, has launched a new ad campaign across radio, print and digital outdoor. In a statement, a spokesperson for the ASAI told Marketing.ie the authority has worked with a number of agencies over the […]
Epsilon bucks global gender trend
The recent departure of Kevin Roberts from Saatchi & Saatchi has brought into sharp relief the issue of diversity and gender equality in adland. With 78 per cent of local agency leaderships being male, the recent IAPI census underscored that Irish agencies have a distance to go to achieve better equal gender representation on Irish agency […]
Higson and Goldsmith sign for Boys and Girls
Boys and Girls has announced the appointment of Ottilie Higson as account director and Kate Goldsmith as new business manager. Higson will work across various accounts, including Digicel, IDL, Dulux, Danone, 123.ie, Insurance Ireland and Elave skincare. She previously worked in London with digital agency SapientNitro and managed retention campaigns for Sky UK in the capital. Her work was […]
Sharks early bird offer ends Friday
The early bird offer of €395 for full delegates attending this year’s Sharks festival in Kinsale ends this Friday at which point the price reverts to €425. The package allows full access to all events and accommodation throughout the three-day festival which starts on Thursday, September 22. The Thursday gets underway with short film and […]
Vizeum reaches out to support SMEs
Are you a charity struggling to secure enough donations? Are you an SME that’s not sure how to build real business value from your social presence? Or are you a ‘not for profit’ organisation interested in maximising your digital footprint? Media agency Vizeum has launched a free service to help SMEs leverage communications to promote […]
Mediaworks promote Keane, Baker and Chalke
Mediaworks has annouced the promotions of Sarah Keane, Ciara Baker and Aaron Chalke. Keane and Baker have each been promoted to client director. Chalke now fills the role of the Core Media agency’s experiential director in Mediaworks. The appointments see Baker and Keane lead two client teams within the agency. Four new starters at the agency […]
BAI allocates €5.8m to Sound & Vision
Following an assessment process, the Broadcasting Authority of Ireland (BAI) is allocating over €5.8m to 124 projects. Of this, €5.22m has been allocated to 34 TV projects, while 90 radio projects will receive €615,000 from the BAI. Some 257 applications for funding were received in the scheme’s 26th round, seeking funding of €21.1m, BAI chief executive […]
Sharks festival to stay put in Kinsale
The organisers of the Sharks have reversed a decision to split the creative festival by hosting the awards show in Dublin for the first time. Following discussions with jurors, it was agreed that it would be better if this year’s entire festival – […]
Ogilvy again top network at Cannes
Ogilvy & Mather has been named Network of the Year for the fifth time in a row at the Cannes Lions. The network achieved 120 Lions, including one titanium, one glass Lion and four grand prix awards, across 31 offices. Mike Mesbur, creative director, O&M Ireland said being part of the most creative network at Cannes […]
Rothco tells Ireland’s Ancient East story
After the marketing success of the Wild Atlantic Way, Fáilte Ireland has launched a campaign for the country’s Ancient East attraction. Fáilte Ireland’s Noel-John McLoughlin says the challenge with Ancient East is that Irish people believe they already know all that the region has to offer. So how do you influence people on something they […]
Starcom retains Musgrave business
Marketing.ie has learned that Musgrave retail group has retained Core Media group agency Starcom to handle its SuperValu and Centra buying and planning. The €7 million account was put out to pitch with two other agencies, GroupM’s Mindshare and Dentsu Aegis Network’s Vizeum, competing. The creative, which is with DDFH&B, was not up for review. […]
Rothco campaigns for yes to CF drug
Rothco has created ads to support a campaign to help cystic fibrosis (CF) victims and their families get funding for the life-changing Orkambi drug. One of the agency’s copywriters, Bernie Martin, is a CF mother. While her daughter does not have two copies of the Delta F508 mutation, which Orkambi treats, they have decided to […]
