The annual opportunity for aspiring ad executives and creatives to sell themselves and kick-start a career selling for others beckons. Preparations for the DIT AdGrad 2018 are being finalised with a new twist on the format for the presentation to the ad industry in two weeks’ time. This year’s masters in advertising class will present on […]
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Škoda spends €120k on DAA Irish legends ads
Škoda Ireland is investing €120,000 in a new Dublin Airport advertising campaign to promote its ‘Made for Ireland’ brand proposition, which includes a six panel takeover at the sky bridge in Terminal 1. For the past 18 months, Škoda has used the campaign to show car buyers that despite not being built in Ireland, the brand […]
Nils Leonard headlines Sharks speakers
With entries now open for this year’s Sharks in Kinsale, this year’s festival will be headlined by Uncommon founder Nils Leonard (above) and agency veteran Neil Dawson, with more announcements to come. Entries for the ad awards, short film and music video can be entered up until this year’s deadline of September 7, festival director […]
Stoney to replace Banotti as IAPI chief executive
Alternatives group managing director Charley Stoney has been appointed as chief executive of the Institute of Advertising Practitioners (IAPI) in place of Tania Banotti, who left the agency representative body recently to head up Creative Ireland. Stoney has wide experience in marketing services, having held senior agency roles in field marketing, promotions and DM. Before […]
Fyffes go bananas with ‘Peel Different’
Fyffes, which was recently acquired by Japan’s Sumitomo in a €750 million deal, has launched a new out of home (OOH), online and TV campaign developed by Simon Betson’s Insight Marketing and Mindshare, working to the fruit importer’s marketing manager, Emma Hunt-Duffy. The tagline ‘Peel Different About Bananas’ is a follow-on to ‘Fyffe Times Better’. Hunt-Duffy […]
Senior takes chair at refreshed Boys+Girls
A co-founder of the Fallon agency in London famous for creating the Cadbury’s Gorilla and Sony ‘Balls’ ad campaigns has joined Boys+Girls as non-executive chairman. Robert Senior’s appointment coincides with the agency undergoing a “refresh”, the first in its eight and half year history when it launched with a much talked about Lego table in […]
JWT Folk take blunt line with bowel cancer ads
In recent days, media personalities brandishing toilet rolls in parts of Dublin have been urging people to ‘Give a Sh*t’. It is the culmination of a two-month-long ad campaign by the Marie Keating Foundation to raise awareness about bowel cancer. The campaign, created by JWT Folk, urges people aged 60 to 69 to “Give a […]
AIB duo named as IAPI’s young marketers
Chloe Barton and Ciara Brennan from AIB are the winners of the young marketers’ category in IAPI’s Cannes Young Lions competition sponsored by Core. Barton and Brennan will represent Ireland in the worldwide contest at this year’s Cannes Lions festival in the south of France in June. They will compete against marketing talent from over […]
Ulster Bank rolls out new first time buyer ads
Ulster Bank has launched its ‘First Five’ Mortgage campaign with various benefits designed to meet the demands of first time buyers. The €1.5 million campaign, created by Boys and Girls with media by Core’s Spark Foundry, runs until May 20 under the bank’s wider brand proposition ‘Help for What Matters’, offering five key consumer benefits. […]
Ikea livens up homes with new Ghosts ad
Swedish home furnishing retailer IKEA has launched a new campaign for Ireland and the UK, urging consumers to express their personality and style through home interiors. The campaign uses the insight that while for many people in these islands our homes look similar, there is a desire to express ourselves through our interiors and be […]
MediaCom retains Sky account after contest
Following a three-way agency competition, Sky has reappointed GroupM’s MediaCom as its media planning and buying agency. The other two agencies in contention were Dentsu Aegis’s Carat and Core’s Zenith. Sky Ireland said the two companies will work together to set high standards for transparency and accountability across the media supply chain. “The new contract will […]
Tourism Ireland shares director’s cut of hit ad
The director’s cut of one of Ireland’s most memorable and best-loved tourism ads has been shared for the first time ever by Tourism Ireland, to celebrate the 25th anniversary of The Cranberries debut album, Everybody Else is Doing it, So Why Can’t We. Created by Peter Owens, the ad was directed by Sharon Maguire, who […]
Lee sells Strategem to US ad agency
Dublin digital agency Strategem iLabs, founded by Keith Lee, has been sold to Boston ad agency Connelly Partners for an undisclosed sum. The deal involves the creation of 65 new jobs in the next three years. Strategem has been renamed Connelly Partners (Dublin). Lee will run the business from its Irishtown offices as its new […]
