Chris Cashen is to leave Carat next month to become head of media at Javelin at the start of March. Cashen joined the Dentsu Aegis Network agency as a graduate back in September 2010 and through his input on the Diageo account, worked his way up to account director. He is widely considered to be a […]
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Rothco gets snapped up by Accenture
Rothco has been bought by worldwide professional services network Accenture for an undisclosed sum. Founded in 1995 by Patrick Hickey (right), Paul Hughes and Patrick Ronaldson, the agency has grown hugely in recent years and is now regarded as Ireland’s biggest creative agency. The trio were later joined as directors by Richard Carr and finance boss […]
MediaCom retains AkzoNobel paint brands
MediaCom Ireland has retained the AkzoNobel paints account and the agency’s international network has netted the global account by adding media planning and buying duties in Argentina, MENA and South Africa to their roster. AkzoNobel is the holding company of home and industrial paint brands such as Dulux, Weathershield and Cuprinol. Peter McPartlin, CEO, MediaCom […]
Bonfire adds CityJet account
Bonfire has won the CityJet creative account following a competitive pitch which it is understood also involved OwensDDB and the incumbent, Bloom. Bonfire’s new work for the airline noted for its City of London Airport service is already underway and is based on a new strategy […]
Mediaworks retains Liberty Insurance account
Mediaworks has retained Liberty Insurance in a competitive media pitch involving a shortlist of three agencies, the other two agencies being PHD and Vizeum. Deirdre Ashe, director of personal lines, Liberty Insurance, said the Core agency will handle media planning and buying for the next three years. Mediaworks previously defended the business a few years ago. […]
MCCP adds UK-based Florette salads brand
Planning agency MCCP, run by Kay McCarthy (above), is to work with UK-based salads brand Florette to develop long-term innovation and renovation projects for the UK and Irish markets. The strategic work sets out to bring new brand ideas to market. The Florette brand uses the slogan ‘Always made with sunshine’ to communicate its fresh […]
Havas win 10 gongs at IMC European awards
Havas Dublin took home an impressive 10 awards across nine categories at the IMC European awards in the Radisson Blu Hotel. The awards, which celebrate the best in integrated marketing communications, featured six Irish agencies on the shortlist who together achieved a total of 19 nominations. Havas Dublin received nine silver and one bronze award. […]
Gregory and Mesbur on the move at O&M
Ogilvy & Mather (O&M) has appointed Jane Gregory (above) as managing director of its Dublin office. Gregory joined O&M three years ago as head of client service, having worked with with McConnells and in the US with BBDO. She was also vice president of marketing at the New Jersey Lottery. She will take up her […]
BGE opts for feelgood festive switch ad idea
Bord Gáis Energy’s new ‘Christmas Switch’ ad campaign has kicked off, offering customers who switch to its dual fuel product for 10 per cent off gas, 12 per cent off electricity, €175 cashback and a free boiler service. Created by Publicis, the campaign includes radio, digital and a new 40-second TV ad run until the end […]
DDFH&B and Target McConnells to merge
DDFH&B is to merge with sister agency Target McConnells following three major account losses and some senior redundancies, a number of which were voluntary. Among the accounts which DDFH&B lost were Eir and the National Lottery – both of which moved to Rothco. Among the senior personnel who left DDs was creative director Gavin O’Sullivan. […]
Rothco rolls out film in support of Irish youths
Rothco has launched a two-minute film called ‘It’s Just a Phase’ in support of independent national youth outreach movement Soar. The film aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s POB, the film challenges adults to put themselves back in a teenager’s shoes. “No matter […]
DDFH&B creates Ireland’s first coughing poster
DDFH&B has created the country’s first ever coughing billboard for the Marie Keating Foundation. Designed to raise awareness about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that grabs the attention of passers-by with a coughing sound. The billboard appear to show a seemingly innocent statement. However, when people look […]
Ogilvy rolls out striking Trocaire ad
Irish overseas development agency Trócaire has launched a striking broadcast ad campaign aimed at generating income by highlighting its work in helping and empowering people in highly troubled parts of the world. The ad is built around the ‘Until Love Conquers Fear’ concept and is one of the first elements in a new brand positioning […]
