As it celebrates its 20th year in the Irish market, GroupM’s Mindshare Ireland has decided to take a different approach to their annual outlook for 2019. ‘Future Now’ is a short handbook that goes against the grain for trend watching. Mindshare first surveyed their internal teams and collated the issues which preoccupy clients at the start of […]
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Nutley and Hamill head creative at Goosebump
Former BBDO Dublin creative duo Mark Nutley and Pat Hamill have joined Goosebump. Based on Francis Street and part of the JWT Group, along with JWT Folk and The Reputations Agency, Goosebump specialises in advertising and social and provides shopper, direct, digital, experiential, direct response and relationship marketing services. Nutley said that since leaving BBDO […]
ESB appoints three new marketing agencies
The tender process for marketing communications services for the ESB Group has been finalised. The group, which includes Electric Ireland and ESB Networks, has appointed three agencies – Rothco, Zoo Digital and Genesis. The review was overseen by an ESB, which included marketing boss Lisa Browne, and was managed by Agency Assessments. TBWA\Dublin previously acted […]
Rothco named year’s top agency at Eurobest
Rothco|Accenture Interactive took home the prestigious agency of the year title at Eurobest 2018 at the an awards ceremony broadcast worldwide from London. Eurobest celebrates creative excellence in European advertising with a jury of creative leaders from across the continent. The Dublin agency also won three grand prix awards, two gold and three silvers. It is […]
TBWA named Adweek’s global agency for 2018
TBWA\Worldwide has been named Adweek’s 2018 global agency of the year. The Omnicom agency was recognised for its creative output from TBWA agencies across the world for the likes of Apple, Nissan, and McDonald’s. TBWA\Dublin, run by Deirdre Waldron is the hub for the Jameson work for Irish Distillers’ French owner, Pernod Ricard. TBWA was […]
Core helps roll out Lily O’Brien’s idea of sharing
Core is involved in a new multi-million euro brand campaign in the UK and Ireland for Irish chocolate and dessert brand Lily O’Brien’s. The campaign coincides with the launch of a new share bag range which sees the brand extend into indulgent moments beyond gifting. Entitled ‘Share Wisely’, the campaign targets chocolate lovers across both markets. Working […]
Hynes and Gilsenan elected to IAPI board
Bonfire co-founder Seán Hynes and Margaret Gilsenan (above), partner and planning director at Boys + Girls, have joined the board of IAPI. Gilsenan has over 25 years’ experience in planning. She was board planning director in McConnells until 2009, when she and five others set up Boys + Girls, building the business, client base and people […]
Vets urge advertisers to act more responsibly
There was a time when a baby promoting a pack of cigarettes or dressed-up chimps hawking PG Tips tea were seen as par for the course. Now the British Veterinary Association (BVA) is calling on advertisers to think how pet animals are depicted on TV, out of home and social media to help tackle the […]
BBDO Dublin wins five-way agency pitch for GAA
BBDO Dublin has been appointed the new creative agency of record for the GAA following a five-way competitive pitch process. The Sandymount agency will handle all advertising and creative services for the association. The appointment comes as the GAA embarks on a brand revamp that will see the launch of a new fully-integrated brand campaign […]
Fielding and Hartung to lead creative at Ogilvy
Ogilvy Dublin has appointed creative directors Emma Fielding and Marcus Hartung to spearhead the agency’s creative approach next year following on from this year’s campaign launches for Trocáire, Mace and Boots. A copywriter, Fielding has been in advertising for 16 years and joined Ogilvy Dublin in 2007, having worked at Grey Helme, ICAN and DDFH&B. […]
Electric Ireland to decide on agencies review soon
ESB/Electric Ireland is expected to announce a decision on its review on four of its marketing services provided by agencies soon. The services under review by the utilities provider cover creative above the line services, creative digital services, ongoing graphic design/straight to studio services and strategic brand planning and brand architecture services. A team led […]
Core appoints Delany to Mediaworks board
Mediaworks’ Mark Delany has been appointed to the agency’s board of directors. He joined the Core agency as a client director five years ago and previously worked with Vizeum and Mediavest, now known as Spark Foundry. As business director, he is responsible for the development and implementation of media planning for various Mediaworks’ clients. Delany […]
Glasnevin Trust’s classic ads go on sale online
The much-acclaimed series of posters and press ads for Glasnevin Trust are now on sale online at Brand Artillery, with interest being shown from buyers in the US, US, Australia and France. The concept, copy and creative direction for the ads was by Eoghan Nolan, while Tony Purcell was responsible for the campaign’s design and […]
