Core, the media and marketing services group, has been shortlisted for best large integrated search agency at the European Search Awards (ESA), which recognise digital marketing excellence and celebrate the best in SEO, PPC, digital and content marketing in Europe. Core is one of just 10 agencies from across Europe nominated in the category. The ESA […]
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Boy takes pride in sharing his mum’s cookies
They say kids always tell the truth, but can we really believe them when it comes to cookies? That’s the idea behind a new French TV ad, “Maman, la plus belle du monde”, for the Intermarché supermarket where a young boy who proudly offers Chabrior cookies to everyone he happens upon, bragging about how his mom baked them. But […]
AAI outlines position on Facebook controversy
“Never in the history of advertising have two market players enjoyed such a share of the investment from brand owners. Global digital ad spend will account for just shy of 40 per cent of total ad spend in 2017. Google and Facebook represent almost half that amount (31.7 per cent and 14.7 per cent respectively), a […]
McCannBlue launches first NCAD intern scheme
Creative agency McCannBlue and the National College of Art and Design (NCAD) are launching their inaugural annual internship programme. Open to students in their pre-final year studying at NCAD, the year-long paid position will provide the successful student with hands-on creative and digital experience in a working ad agency environment. The winner will work on global […]
Rothco recreates JFK’s voice for Dallas speech
The Times Ireland edition commissioned Rothco to mark President John F Kennedy’s legacy in the lead up to the end of the centenary of his birth. ‘JFK Unsilenced’ uses specialist AI technology to recreate the speech the 35th US president was due to make in Dallas, on the day, November 22nd 1963, he was assassinated. […]
Rothco marks IWD with pay inequality notice
In recognition of International Women’s Day, creative agency Rothco have launched a campaign to help highlight pay inequality and the silence which is fuelling it. ‘The Page Gap’ centres on a collection of bespoke Smythson diaries which are being sent to women of influence in Ireland, the UK and beyond on International Women’s Day (Thursday, […]
JWT Folk comes together from recent mergers
JWT Folk, the new agency formed following the merger of DDFH&B and Target McConnells, has officially launched. The new entity comes about following a number of major account losses at DDFH&B, including Eir, the National Lottery and SuperValu-Centra. JWT Folk will be led by former Target McConnells MD Abi Moran (above) as agency CEO. Laura […]
TBWA homes in on taste for Jameson’s US ads
The latest campaign for Jameson Irish Whiskey has been unveiled by Pernod Ricard’s Irish Distillers. Called ‘Taste, That’s Why’, the work created by TBWA\Dublin runs across TV, out of home, digital, display and social media in the US from this month, ahead of a wider roll-out later this year. The TV ad was directed by Dutch filmmaker […]
Cannes Young Lions entries open until March 5
Anyone interested in entering for this year’s Cannes Young Lions competition has until Monday, March 5, the Institute of Advertising Practitioners in Ireland (IAPI) has announced. IAPI CEO tania Banotti said this year’s benefactors around which the creative entries will centre are Concern Worldwide, Epilepsy Ireland, Suas and CheckTheRegister.ie. Suas will benefit from a creative print […]
IAPI to stage career show for students
The Institute of Advertising Practitioners in Ireland (IAPI) will host a career exhibition for students aimed at being the only place “to find out everything there is to know about the world of advertising”. The expo is free of charge and is open to students from all courses – they do not have to be studying […]
Boyle promoted to creative director at Chemistry
Robert Boyle has been appointed creative director at Chemistry, a role he will share with Emmet Wright. Boyle has been at the agency since 2016, joining from Target McConnells where he was also creative director, prior to which he worked at Rothco. As well as Dublin, his career has taken him to Dubai, Melbourne and […]
Ogilvy rolls out Trocaire’s Lenten message
Trócaire, the Irish overseas development agency, has launched its annual Lenten appeal with new TV and radio ads created by Ogilvy & Mather. The ads highlight the impact of Trócaire’s work with families in developing countries. Building on Trócaire’s ‘Until Love Conquers Fear’ from last year, ‘The Search’ tells the story of a young girl, Dawa […]
Banotti to leave IAPI to run Creative Ireland
Tania Banotti has quit as chief executive of the Institute of Advertising Practitioners of Ireland (IAPI) to become director of Creative Ireland, the Government’s five-year plan around local authorities giving young people access to learning music, drama, art and coding. She replaces John Concannon, who now heads up the Taoiseach’s Strategic Communications Unit (SCU). Banotti took […]
