A panel of six young people from the industry will form a panel to be ‘grilled’ by an audience of marketing and advertising students from various colleges in Dublin and a number of juniors working in the business as part of the Institute of Advertising Practitioners in Ireland’s (IAPI) Big Grill. The event takes place […]
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Rothco throws confetti at same sex marriage
As the nation prepares to vote in next month’s referendum on whether or not Ireland should legalise same-sex marriage, various agencies are undertaking campaigns. Jamie White’s Youth Nation rolled out a viral with staff talking to camera about their sexuality and why most young people in Ireland believe marriage equality to be a God-given […]
Publicis to roll out new Bulmers TV
C&C Gleeson’s Bulmers Cider makes a return to TV with the launch of a new, through-the-line campaign again by Publicis Dublin highlighting the cider brand’s journey and extolling the virtues of that quintessential Bulmers’ ingredient – time. The new ‘Not a Moment Too Soon’ message focuses on taking Bulmers slow and has already been rolled […]
Fiona Scott to leave Boys and Girls
One of the founders of the Boys and Girls agency Fiona Scott is to leave the business after five years. She has sold her equity shareholding in the company. A former senior executive at McConnells, Scott is widely respected in adland. In paying tribute to Scott, Boys and Girls managing director Patrick Meade said she […]
IAPI’s rant night returns to Sugar Club in April
IAPI is organising its third annual Rant Night giving people in adland a chance to take to the stage and talk candidly on issues. Eight people are allowed speak for a maximum of five minutes. They don’t take questions afterwards, they just say their piece and get the cat among the pigeons. They may take […]
Glanbia’s biggest push for Avonmore Super Milk
Glanbia is running its biggest ever above and below the line campaign for Avonmore Super Milk. In ‘Playground of Life’, the message is that vitamin D helps the normal absorption of calcium supporting long-term bone health. The ads encourage consumers to make the switch to the milk brand as it contains all the daily vitamin […]
PHD’s Gemma Teeling scoops Doyenne award
PHD account director Gemma Teeling has been named as the winner of the second annual Doyenne award. The industry honour is presented by the Institute of Advertising Practitioners in Ireland (IAPI) to mark the leadership potential of women working in advertising in Ireland and aims to address the under-representation of women at senior level in […]
IAPI to announce doyenne winner
The shortlist for the second annual IAPI Doyenne award has been announced. The shortlist comprises Ican head of media Lynne Brennan, Runway Marketing boss Dee Colgan, DDFH&B strategic planner Jessica Majekodunmi and PHD account director Gemma Teeling. In line for the rising star award are Jessica King, business director, Mindshare, MediaVest client director Aoibhin […]
McDonald’s has most impact on posters
McDonald’s is the grand prix winner in this year’s Poster Impact awards, organised by PML Group and published exclusively in Marketing.ie magazine as part of a joint initiative. The out of home (OOH) specialist researched the effectiveness of 1,300 outdoor campaigns in 2014. The awards recognise the best campaigns, from both a media and creative point […]
Conlon to leave IAPI
Aisling Conlon has resigned as business development manager at the Institute of Advertising Practitioners in Ireland (IAPI) and is to take up a position as head of new business with IAPI’s sister body in the UK, the Institute of Practitioners in Advertising (IPA), in the coming months, IAPI chief executive Tania Banotti has confirmed in a […]
ZenithOptimedia now fully part of Core
ZenithOptimedia has appointed Core Media Group (CMG) to run the network’s agency franchise in Ireland. The move takes CMG’s annual billings to over €170 million and secures it as Ireland’s largest media communications group. CMG has supported ZenithOptimedia’s operations in Ireland for the past seven years, but with the agency remaining a wholly owned and supported […]
Smith now business director at Maxus
Sinead Smith has been appointed business director at WPP’s GroupM agency Maxus. Smith will provide client leadership across the agency’s key accounts. Smith joined the agency from Mindshare two years ago where she worked as an account director. Gemma Walsh, who joined the agency from Mediaworks in December, is now account director. Aoife Cullen,who joined […]
IAPI puts out call for doyenne award
The Institute of Advertising Practitioners (IAPI) seeks entries for its second annual industry doyenne award. The initiative was launched by the institute last year to help address the under-representation of women at senior management level in adland. The inaugural winner was Epsilon’s Estelle Gorby (pictured above). Nominations are open until February 16. The winner will […]
