Irish Rail will see presentations from media and creative agencies early next month and a decision is expected to be made on the reviews by the end of the month. The four creative agencies pitching are Irish International, Javelin, Publicis and the incumbent, Focus Advertising. Focus client director Shane Lynch has worked on the Irish […]
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AAI hosts Dutch creatives
The Association of Advertisers in Ireland (AAI) will host a morning seminar talk by KesselsKramer creative director Richard Walker and managing director and partner Engin Celikbas explaining their vision on what it takes to create great work and getting the best from an agency. Since its launch in Amsterdam in 1996, KesselsKramer (KK) has built […]
Aegis signs up to Prisma
Dentsu-owned Aegis Ireland has agreed a deal with UK marketing software specialists Mediaocean to provide the Prisma digital platform. Prisma allows media agencies to conduct their entire business from researching and planning, to buying into reconciliation with bill/pay, keeping finance departments in sync with digital activity. Aegis, which comprises Carat, Lucidity, iProspect, Vizeum and Brindley, […]
Ogilvy Dublin’s ISPCC hotline makes One Show
For the first time in 20 years, a film created by an Irish ad agency has been nominated as a finalist at the One Show awards in the US. The One Show provides a global stage for international work. Shortlisted is the Ogilvy Dublin short film ‘116000’ which was created for the ISPCC’s Missing Children’s […]
Carat makes staff changes
Carat Ireland has announced a number of new appointments. The Dentsu-owned agency has promoted Áine Osborne to digital director. Since joining Carat in 2011, she has worked on various accounts, including Bank of Ireland, UPC and Kellogg’s. In her new role, one of her main responsibilities will be to work with the agency’s wider team […]
Blaney says IAPI effectiveness awards vital to adland
Carefully devised metrics help prove what advertising investment can achieve and because advertisers regard measurability as being essential Adfx is the industry’s most important awards show, IAPI president and McCannBlue chief executive Orlaith Blaney has said. Speaking to Marketing/tv, Blaney says Adfx, which will be presented in September, plays a vital role in highlighting how advertising […]
Mindshare again top NNI agency
For the fourth year in a row, Mindshare is Ireland’s biggest agency investor in print and digital press advertising. The National Newspapers of Ireland (NNI) report into press spend amounted to €155 million last year, of which €94m was through-agency. JNRS says Ireland’s news consumption habit shows over 2.2 million Irish adults read a newspaper […]
IAPI adds three new agencies
The Institute of Advertising Practitioners Ireland, (IAPI) has announced the signing of three new agency members – Atomic, iProspect and Focus Advertising, run by Darragh Cafferky (pictured). They join IAPI’s newest agency members Acorn, Boys and Girls, Bloom, ICAN, Lucidity Digital and Persuasion Republic, which enrolled as members last year. The new additions bring IAPI’s […]
Labouré O’Reilly for Mediaworks
Mediaworks has appointed Labouré O’Reilly as client manager. She joins the agency from Carat where she gained extensive experience working with various clients, including Bank of Ireland. Her clients at Mediaworks include Liberty Insurance and Pandora. She graduated from DIT in 2009 with an MSc in advertising, having already gained a BSc in business and […]
Carat adds Bord Gáis
Dentsu’s Carat has won Bord Gáis Eireann (BGE) with responsibility for media planning and buying for Bord Gáis Networks (BGN) and Irish Water brands. As it was a semi-state tender, it was open to all media agencies. Mindshare was the incumbent on BGN, while Carat handled Irish Water. The review was eventually shortlisted to two, […]
Bank of Ireland for Cawley NeaTBWA
Cawley NeaTBWA has won the Bank of Ireland creative account following a review which involved DDFH&B and Wieden + Kennedy London. The review was sparked by Irish International resigning the business (see Marketing.ie February issue) after 15 years. Like Irish International, Cawley NeaTBWA, run by Deirdre Waldron (above), is part of Omnicom. The agency handled […]
OMD to lose Vodafone
OMD has lost the £600 million global media planning and buying business for Vodafone, which is set to move to either WPP’s Group M or Dentsu’s Aegis network agencies Carat and Vizeum. Omnicom’s OMD has not made it through to the final stages of the review. OMD has worked for Vodafone for 17 years, apart […]
Rothco adds Woodie's
DIY retailer Woodie’s has appointed Rothco to develop a new media campaign following a three-way pitch with Ogilvy and McCannBlue. The DIY retailer has a new brand identity, including a new logo developed by Principles Marketing design consultants. The refresh is supported by marketing activity which includes TV, radio, print and in-store display. To convey […]
