Media owners have launched a national multi-media campaign to promote advertising as a business investment. The unique collaboration between Ireland’s major media owners and the first campaign of its kind was announced at the Marketer of the Year awards yesterday. The advertising campaign slogan “Unforgettable Brands Advertise. Can you afford not to?” primarily targets key decision […]
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DDFH&B dominates Adfx awards
DDFH&B was the big winner at the Institute of Advertising Practitioners in Ireland (IAPI) Adfx Awards 2012 presented at a gala dinner in Dublin’s Mansion House last night. The agency run by Miriam Hughes (above) took the grand prix for its SuperValu ‘Say Hello’ work. Musgrave marketing director Ray Kelly and his team attended the […]
Boys and Girls wins Jameson pitch
It is understood Irish Distillers has appointed Boys and Girls to handle its Jameson Dublin International Film Festival (JDIFF) after a four-way contest. As well as the Ballsbridge agency, two of IDL’s other roster shops, Rothco and the incumbent Cawley NeaTBWA, along with Publicis, were invited to present for the JDIFF. Irish Distillers’ marketing director […]
Target McConnells and MCCP appointed by An Post
An Post has made a decision on its above and below the line services and strategic planning accounts. Target McConnells, the agency run by Geoff McGrath (pictured), has been appointed to handle the group’s creative and direct marketing requirements. MCCP, the agency run by former McCann Dublin and Diageo executive Kay McCarthy, has been awarded […]
Murray to head up Burnetts
Keith Murray is to become the managing director of Leo Burnett from the end of the year. He will replace Shane McGonigle, who recently announced his intention to quit the agency and advertising to pursue other business interests. Murray was up to recently the director in charge of advertising at Language. He was previously with […]
Doyle promoted at MCCP
Shane Doyle to planning director at MCCP, the planning agency run by Kay McCarthy. Doyle will lead insight development for strategy, innovation and communications planning on such brands as Heineken, National Cancer Screening Service (BreastCheck and CervicalCheck), Kepak, Irish Ferries, Red Bull and Muller. Doyle joined MCCP two years ago, having spent three years as […]
Cheese ads exempted by BAI
The Broadcasting Authority of Ireland (BAI) today announced the outcomes of a public consultation undertaken on the rules to be applied to the advertising of high fat, salt and sugar (HFSS) food and drink to children. The rules will come into effect next July and will apply to all radio and TV broadcasters in the […]
McGonigle to quit Leo Burnett
Shane McGonigle is to stand down as managing director of Leo Burnett in the coming months to pursue personal business interests. McGonigle, whose career started at Youngs in 1990, plans to set up on his own advising companies on new product development and innovation. He will tap into his international experience in Europe and the […]
Londis to use Language
Independent grocery chain Londis has appointed Language to handle its creative advertising following a review. ADM Londis marketing manager Ruth Norton made the decison following a two-way contest with Javelin. The account was previously handled by DDFH&B, which was recently awarded Superquinn without a pitch. Superquinn, previously with Boys and Girls, joins Musgrave’s SuperValu at DDFH&B. […]
Failte Ireland shortlisted for Adfx
The Fáilte Ireland ‘Fun starts here’ campaign which resulted in the national tourist body’s director of market development John Concannon winning the Marketing.ie Marketer of the Year award in 2010 is on the shortlist announced today for the Adfx awards, organised by the Institute of Advertising Practitioners in Ireland (IAPI). In all, over 20 Irish […]
Jameson creative out to pitch
Pernod Ricard’s Irish Distillers has invited four Dublin agencies to pitch for its Jameson Irish Whiskey creative advertising account. IDL’s current roster agencies Boys and Girls, Cawley NeaTBWA and Rothco are joined by Publicis. Irish Distillers’ marketing director Gavin O’Doherty is a former Publicis client services director. Cawley NeaTBWA has handled Jameson in recent years, […]
Heineken appoints MCCP
Heineken Ireland has added MCCP, the strategic planning agency run by Kay McCarthy, to its agency roster. MCCP will lead the Dutch brewer’s strategic planning on brand and communications in Ireland, joining Heineken Ireland’s other agencies, namely Rothco, Modern Green, CKSK and Thinkhouse. MCCP will work to marketing boss Sharon Walsh. The Heineken contract follows other […]
Levy opens new Publicis office
Publicis Groupe boss Maurice Levy will officially open the agency’s new offices in Dublin this evening. The agency has moved up the Liffey to the Observatory Building. The opening coincides with the Tall Ships visit to Dublin, with some of the world’s top sailing vessels moored along the capital’s south quays until Sunday. Levy, 70, is […]
