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Mediaworks has been appointed to handle Waterford Stanley makers of Stanley range cookers and stoves. The agency is handling the roll out of new print, radio and online work. They had “conversations” with a number of other media agencies but no formal presentations were made, a company spokesperson told Marketing.ie. Marketing manager Eileen Slattery and […]

The Institute of Advertising Practitioners in Ireland (IAPI) has launched a new award to recognise outstanding talent shown by a woman in Irish advertising. The IAPI Doyenne Award is run in association with the Sunday Business Post. The award will be made on the merits of success, ability and leadership skills to a nominee showing the potential to […]

The first Association of Advertisers in Ireland (AAI) Toolkit seminar of the year will debate the issue of the over-55s. MediaVest head of planning Andy Pierce (pictured) will discuss how older consumers are being ignored, whether or not they are brand loyal and to what extent they may present a significant opportunity for brands. Is […]

Mark Delany has joined Mediaworks as client director. An experienced planner, Delany was previously an account director at Aegis-owned Vizeum. His accounts portfolio included eMobile, Eircom consumer and PhoneWatch.  He started his media career with MediaVest, having graduated with a diploma in advertising from DIT. Among the accounts he will work on at Mediaworks are […]

Ireland’s advertising industry will see a one per cent growth rate in 2014, WPP’s GroupM says in its forecast publication, This Year, Next Year. While the growth is modest, it is in contrast with the downward trend over the past five years. GroupM says the growth will bring the Irish advertising market back to €735 […]

Cawley NeaTBWA has begun the New Year on a positive note by winning all three strands in the Electric Ireland review. The Rathmimes agency run by Deirdre Waldron was defending its below the line and digital strands. Irish International, which is also an Omnicom agency, handled above the line creative work up to now. It […]

CKSK has been appointed as the lead through the line creative agency on the Coors Light brand in Ireland. Brewed under licence by Heineken Ireland, Coors Light is the number four lager brand nationally and has grown share consistently since its launch here in 1998. CKSK will be responsible for all creative output on the […]

Mediaworks has been appointed by Irish Life to handle its media buying and planning following a four-way pitch. Also in the running for the account were OMD, Vizeum and the incumbent, Mindshare. Irish Life marketing director Brendan McEvoy and head of communications Karl Symes overlooked the process. Brian Sparks of Agency Assessments and Accenture managed […]

Keith Murray has joined Ogilvy Ireland as client services director. The move reunites Murray with Martin Larkin. Both had worked together at Leo Burnett, Murray as managing director and Larkin as the agency’s executive chairman. Murray took over from Shane McGonigle but was only in charge of Leo Burnett for four months when it went […]

Una Kelly has joined Irish International as project manager to work on account planning teams handling Diageo and UPC business. She joins the Sandymount-based agency from The Irish Times where she held an agency liaison role. Prior to that she was an account director at First Advertising, Brian Wallace Advertising and Campaign. She is marketing […]