McCann Dublin has been appointed to handle the Safefgood childhood overweight and obesity campaign on the island of Ireland. The campaign is due for launch in late September. The brief requirements says that obesity prevention is an international public health priority and there is growing evidence of the impact of overweight and obesity on short-term and […]
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Chemistry seeks account manager
Ad agency Chemistry wants to appoint an account manager. Managing director Ray Sheerin says the successful candidate should be educated to third level degree stage, will have at least five years agency experience, with a good mix of disciplines across a range of sectors. Ideally he/she will have a great track record of delivering effective […]
NCA moves to MediaVest
The National Consumer Agency (NCA) has switched its media buying from OMD to MediaVest after a formal tender process. The body, whose purpose is to defend consumer interests in Ireland, traces its origins to the launch of the Consumer Strategy Group (CSG) nine years ago. The CSG presented its report, Making Consumers Count, to the […]
HSE moves to Carat
Aegis-owned Carat has won the Health Service Executive (HSE) media buying and planning following a three-way competition with Group M’s Mindshare and the incumbent, Core Media’s MediaVest. The HSE is Ireland’s publicly-funded body responsible for the provision of universal health and personal social services. The executive was established by the Health Act 2004 and officially […]
Dooley to head up AAI
Barry Dooley is to replace Ed McDonald as chief executive of the Association of Advertisers in Ireland (AAI). Dooley is an experienced and much-respected ad man who spent 20 years at Irish international and was a director and agency representative on the IAPI board. His clients included Kerrygold, Flahavan’s, Avonmore, 7Up and Club Orange. He […]
Chemistry gets Tesco Mobile call
Chemistry has been appointed by British retail giant Tesco to handle its Tesco Mobile division. The agency run by Ray Sheerin won the account following a final three-way contest with Publicis and Havas Worldwide Dublin’s Eightytwenty. Chemistry has experience on the mobile phone front having previously handled Eircom’s Meteor and eMobile. Publicis also worked on […]
Allen joins Irish International
Ruth Allen has moved to Irish International as project manager client service. Allen was most recently an account director at Havas Worldwide Dublin, the agency long known as Young Advertising. She had previously worked on the client side at McConnells and was an account executive and production manager at AFA O’Meara. Her academic qualifications include […]
OMD readies for TY week
Like most companies, OMD is often approached to host transition year (TY) students for a week of work experience. For many companies, students can be seen as a hindrance, as apart from photocopying, filing and sealing envelopes, it can be seen as a fruitless time investment in students that will spend such a short stay […]
DeepRiverRock unveils €600k campaign
Coca-Cola HBC Ireland this week launches a €600,000 campaign for DeepRiverRock water. Created by McCann Dublin, the push is designed to boost sales and brand preference. Nielsen figures show the brand to be the number one selling water on the island of Ireland. The TV work was produced by Red Rage Films and directed by […]
Irish ad students top EAC league
Ireland had the highest number of advertising executives in Europe sitting the European Advertising Certificate (EAC) this year. The EAC had 31 Irish advertising executives sitting the exam. Aisling Conlon, business development manager, IAPI, said the institute’s course provides junior staff with know-how and guidance, along with a culture of learning for new recruits entering […]
Kfouri new Chemistry planner
Chemistry has appointed Dima Kfouri as strategic planner. A graduate of the American University of Beirut, Kfouri completed internships at DDB, Grey and Leo Burnett agencies in Lebanon. While at college and upon graduating she was hired as an account executive by Leo Burnett, later switching to planning. She worked on local, regional and international […]
Portfolio Lab at end of May
The Institute of Advertising Practitioners in Ireland (IAPI) and ICAD will replace Ogilvy in staging the Portfolio events for young creatives, IAPI chief executive Tania Banotti (above left) has confirmed. The two bodies will jointly run the events under the title Portfolio Lab. First devised by the Toronto-based ihaveanidea.org advertising archive 11 years ago, Portfolio […]
Adland Girls viral launched
Dublin ad agency Chemistry has released an Adland Girls viral with top model Alison Canavan to promote Kerry Foods’ LowLow spread. “Meet our Adland Girls, they’re perfect, just like you should be….really? You must fit into skinny jeans, you can be happy living on a cracker, you should be skinnier! LowLow wants to break the […]
