Shane McGonigle is to stand down as managing director of Leo Burnett in the coming months to pursue personal business interests. McGonigle, whose career started at Youngs in 1990, plans to set up on his own advising companies on new product development and innovation. He will tap into his international experience in Europe and the […]
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Londis to use Language
Independent grocery chain Londis has appointed Language to handle its creative advertising following a review. ADM Londis marketing manager Ruth Norton made the decison following a two-way contest with Javelin. The account was previously handled by DDFH&B, which was recently awarded Superquinn without a pitch. Superquinn, previously with Boys and Girls, joins Musgrave’s SuperValu at DDFH&B. […]
Failte Ireland shortlisted for Adfx
The Fáilte Ireland ‘Fun starts here’ campaign which resulted in the national tourist body’s director of market development John Concannon winning the Marketing.ie Marketer of the Year award in 2010 is on the shortlist announced today for the Adfx awards, organised by the Institute of Advertising Practitioners in Ireland (IAPI). In all, over 20 Irish […]
Jameson creative out to pitch
Pernod Ricard’s Irish Distillers has invited four Dublin agencies to pitch for its Jameson Irish Whiskey creative advertising account. IDL’s current roster agencies Boys and Girls, Cawley NeaTBWA and Rothco are joined by Publicis. Irish Distillers’ marketing director Gavin O’Doherty is a former Publicis client services director. Cawley NeaTBWA has handled Jameson in recent years, […]
Heineken appoints MCCP
Heineken Ireland has added MCCP, the strategic planning agency run by Kay McCarthy, to its agency roster. MCCP will lead the Dutch brewer’s strategic planning on brand and communications in Ireland, joining Heineken Ireland’s other agencies, namely Rothco, Modern Green, CKSK and Thinkhouse. MCCP will work to marketing boss Sharon Walsh. The Heineken contract follows other […]
Levy opens new Publicis office
Publicis Groupe boss Maurice Levy will officially open the agency’s new offices in Dublin this evening. The agency has moved up the Liffey to the Observatory Building. The opening coincides with the Tall Ships visit to Dublin, with some of the world’s top sailing vessels moored along the capital’s south quays until Sunday. Levy, 70, is […]
Sky set to appoint creative agency
BSkyB is on the brink of appointing a creative agency for Ireland after a series of pitches. The British satcaster has seen presentations in Dublin and London. Among the local agencies which pitched are Boys and Girls, Cawley NeaTBWA, Chemistry and Ogilvy. It is understood the latter two agencies have been shortlisted. Recently-appointed Sky Ireland […]
Heath to give IAPI talk
British business author and college lecturer Robert Heath is the special guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members’ breakfast seminar in Dublin in September. Heath’s presentation will focus on the way in which emotion in advertising is processed and how this enables advertising to influence consumers when they pay […]
Rothco retains NUI Maynooth
Rothco has held on to the National University of Ireland (NUI) Maynooth following a creative pitch which is understood to have included Bloom and Chemistry. The Londis creative review still remains unresolved. Four agencies are in for the business, namely Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B. Cullen Communications has added the Office Depot-Viking […]
Swan and Sharkey take creative reins at McCanns
Ray Swan and Emma Sharkey have been made joint creative directors at McCann Erickson, effective immediately. Swan and Sharkey joined McCanns from Ogilvy five years ago and were responsible for the Jedward campaign for 3 Mobile, the award-winning Cervical Check Changes campaign for the National Cancer Screening Agency, which contributed to over one million Irish […]
GloHealth makes presence felt
Ireland’s newest health insurer GloHealth has launched in the Irish market with an advertising campaign which includes outdoor, press, digital and radio. Created by Image Now, the ads aim to communicate what GloHealth is said to be all about, namely good value health insurance tailored to personal needs. GloHealth is simplifying insurance plans for consumers […]
Aegis sold to Dentsu for £3.2bn
Japanese agency Dentsu has bought Aegis for a reported £3.2 billion as it tries to expand its interests outside its home market. The sale comes after years of speculation concerning French financier Vincent Billore, the largest shareholder in both Aegis and Havas. The fee is 20 times full year 2012 projected price earnings, compared to […]
Londis to check out four agencies
Londis has invited four agencies to pitch for its creative account. Marketing.ie has learned that the independent grocery chain’s marketing manager Ruth Norton is to see presentations from Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B-JWT, in the coming weeks. A decision is expected some time in July. Londis recently renewed its sponsorship of TV3’s […]
