Mobile phone company Meteor has appointed Rothco to handle its creative advertising. The Eircom-owned operator also asked Boys and Girls, Ogilvy and the incumbent, Publicis, to pitch but soon narrowed the review down to three agencies. Up to now, Meteor has used offbeat and sometimes zany ads to target youths. The Meteor review follows the […]
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Publicis drops QMP from name
French agency Publicis is dropping QMP from its name as part of a rebrand tieing in with its move to new offices. QMP refers to agency founders Conor Quinn, Charlie McDonnell and Terry Pattison. Quinn resigned as executive chairman in 2005, while Pattison retired from the business. McDonnell died some years ago. Today, Irish directors […]
Rothco in for Tiger Beer worldwide
Rothco has made the final shortlist of three creative agencies pitching for the Tiger Beer global account. The Dublin agency, which handles Heineken, has been invited by Singapore-based Asia Pacific Breweries (APB) to pitch for its flagship beer brand along with JWT Singapore and London agency Exposure. Seven agencies originally presented proposals to APB. The […]
Britvic moves to Group M
As part of an international alignment, soft drinks company Britvic Ireland is moving its media planning and buying from OMD to WPP’s Group M. Britvic brands include Ballygowan, Miwadi and Robinsons. Britvic Ireland’s marketing director Kevin Donnelly thanked OMD for their contribution over the last seven years. The company has operations in Dublin, Limerick, Thurles and […]
IBTS moves to Chemistry
The Irish Blood Transfusion Board (IBTS) has appointed Chemistry to handle its creative work following a review which involved Irish International, Language, Publicis QMP and the incumbent, Cawley NeaTBWA. The IBTS also saw media agencies Carat, Mindshare and OMD, its incumbent, but opted to stay put with the Omnicom agency. The service says it relies on […]
Irish International adds Aviva
Irish International has been appointed to handle Aviva. It is understood that the account move was prompted by the recent pitch for Liberty Insurance. Following a six-way review, involving Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International, Owens DDB and Rothco, Liberty selected Rothco. The development posed a conflict of interest and Aviva decided to hand its […]
Boys and Girls press ahead
Boys and Girls is the overall winner of National Newspapers of Ireland (NNI) Press Ad of the Year for its ‘Kill Your Cravings’ campaign for Slimsticks weight loss products. Judge Neil Dawson, executive creative director of BETC in London, said the ads were “insightful and a fun way of addressing the issue”. The ads show […]
James replaces McPartlin at Carat
Mindshare Ireland’s planning director Mark James is to join Carat as strategic director in place of Peter McPartlin who left the Aegis group to become chief executive of Today FM. James joined Mindshare from Universal McCann where he was media director of the Interpublic group’s Manchester office for six years. James was also media manager […]
OMD tops Gunn media list
Omnicom’s OMD has again been ranked by the Gunn Report for Media as the most creative agency network based on award winners lists worldwide. OMD, which topped last year’s league with 176 points, has held the number one spot since the report’s launch in 2004. Mindshare was in second place with 161 points. Starcom ended […]
Meteor creative out to pitch
Mobile phone company Meteor is seeing agencies as part of a review of its creative advertising activities. The Eircom-owned operator has asked Boys and Girls, Ogilvy, Rothco and its incumbent, Publicis QMP, to pitch. Meteor has embraced offbeat and sometimes zany messages to target its mainly youth market in recent years. The Meteor review follows […]
National Lottery stays at DDFH&B
DDFH&B-JWT has been retained to handle the National Lottery after a protracted creative review which included three other agencies – Irish International, Publicis QMP and Rothco. Media, which is handled by Starcom, was not part of the review. The lottery, run by An Post, raised €243.7 million for “good causes” in 2010. But given that […]
Banotti new IAPI chief executive
Tania Banotti has been appointed chief executive officer of the Institute of Advertising Practitioners of Ireland (IAPI) in place of Sean McCrave who retired last October. Banotti was chief executive of Theatre Forum Ireland since 2003 where she helped grow the organisation as the voice for the country’s performing arts. Experienced as a lobbyist and […]
IAPI urged to lobby government for advertising tax break
The Institute of Advertising Practitioners (IAPI) is being urged to lobby the government to introduce a one-year tax break to encourage businesses to advertise products and services. Alan Cox (above), chief executive of Core Media, says advertising drives consumer demand, job creation and, ultimately, economic recovery. “It would be a low cost investment,” Cox said, […]
