Musgrave’s coffee brand Frank and Honest has launched a new out of home and cinema ad campaign focused on sustainability. The brand message homes on how Frank and Honest coffee is sourced from Rainforest Alliance certified farms that benefit forests, communities and wildlife. Rather than fly off to South America, they relied on Irish imagery. […]
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Lion King Ireland’s top movie earner
Disney’s live-action remake of The Lion King has overtaken Avengers: End Game to become highest-grossing film of 2019 in the Republic of Ireland taking €6.44 million at the box office. The remake has accounted for around one million cinema trips since its release in mid-July. The movie, which split film critics, is now the fourth […]
Wide Eye Media helps fight against child hunger
Cinema sales house Wide Eye Media (WEM) is providing a helping hand to children around the world by joining the next phase of Feed our Future, the global cinema ad campaign that shines a light on the UN World Food Programme (WFP) life-saving work on the frontlines of global hunger. The ad will air on […]
Avengers: Endgame sees record audiences
Irish cinemas enjoyed a record-breaking surge in attendances over the weekend as Avengers: Endgame made its debut. After taking over €1 million on the day it opened here in the Republic, it had already made it to number 10 on the national list of top-grossing movies of 2019. By Sunday evening, it had taken over […]
PHD wins Wide Eye Media’s film quiz
PHD’s ‘Dazed and Confused’ beat stiff competition from Now TV’s ‘Quiz-tin Tarantino’ and Havas Media’s ‘It’s a Von Trapp!’ teams to win this year’s Wide Eye Media film quiz. The Totally ‘90s themed quiz was contested by 26 adland teams. Competitors battled it out over eight rounds, including cinema in Ireland, for bragging rights and […]
Aidan Greene chairs Dublin Film Festival
Core deputy CEO Aidan Greene is to chair the Virgin Media Dublin International Film Festival. Greene will combine his experience of working in adland with his love of film. Other board members are Anne-Marie Curran of PR agency Drury Porter Novelli, Ruth Hunter, Hugh Linehan, Ronan Murphy, Suzanne Noble, Mark O’Halloran and Paula Woods. Greene spent two […]
Concern cinema ad created by Guns or Knives duo
One Step, a new cinema ad for Concern Worldwide, was devised by Guns or Knives creatives Eric Gasparro and Kieran O’Driscoll, winners of this year’s IAPI Cannes Young Lions film competition. The campaign, estimated to be worth around €500,000, saw a quarry in Wicklow transformed to portray the aftermath of a recent earthquake in Nepal. The […]
Wide Eye Media supports UN food programme
Cinema sales house Wide Eye Media is supporting a new ad campaign to help fight world hunger. ‘Feed Our Future’ aims to motivate cinema audiences into action to tackle hunger by supporting the United Nations World Food Programme (WFP). Starting this week, the ad is airing on the company’s network of screens across Ireland for […]
Cinema visits in Ireland highest per head in EU
Irish people’s love affair with the cinema shows no signs of abating. Ireland has the highest per capita visits to the cinema in the EU at 3.4 compared to the union average of 1.7. Most cinema goers travel 9.2 kilometres to see a movie on the big screen and spend €16.81 while there, cinema sales house […]
Family films prove big draw for cinemagoers
2017 was a record-breaking year for family films at the box office, cinema sales agency Wide Eye Media reports. There were six family films in the box office top 10, which is twice as many as last year and more than ever before. It was also the first year a family film, Beauty & The […]
Cinema ad highlights constant fight to breathe
A new 60-second ad aimed at showing the constant battle faced by people in having to fight for every breath they breathe is now showing in cinema. ‘Fight to Breathe’ invites cinema-goers to replicate the breathing pattern of Edelle Collins, who has cystic fibrosis in real life. In so doing, it shows how life for […]
Audi S5 makes debut at Odeon Blanchardstown
The new Audi S5 now premieres at the Odeon Blanchardstown multiplex cinema. The car is one of only a small number to go on sale in Ireland and is the first of its kind to arrive on our shores. It is on display from until next Wednesday and Audi will have ambassadors available in the cinema at […]
Loving’s Ruth Negga among Oscar nominations
Ruth Negga, Colin Farrell’s black comedy The Lobster and Irish costume designer Consolata Boyle have been nominated for awards at this year’s Oscars. For her lead role in Loving, Negga has seen off strong competition, including Amy Adams (Arrival) and Annette Bening (20th Century Women), to win a place on the five-strong shortlist. Negga will […]
