Today is Arthur’s Day, a marketing stunt which Diageo rolled out a few years ago to mark the 250th anniversary of the Guinness Brewery in Dublin. A line-up of top international and home-grown acts will brew up a black storm in the capital tonight as revellers raise a glass to the man who gave the […]
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Marketer of the Year deadline looms
A reminder goes out to contenders for this year’s Marketer of the Year that submissions must be made by close of business this Wednesday. Some of the best known names in Irish marketing have won the award since 1993. In 1997, the joint winners were Avoca’s Simon and Amanda Pratt. In 2010, it was the turn of […]
Mintel analyst to address AAI
Mintel Inspire’s principal analyst Richard Cope will speak at the Association of Advertisers in Ireland (AAI) Nuts & Bolts breakfast in Rothco next Tuesday. The theme of Cope’s talk will be on how to reach increasingly elusive consumers. Marketers are now adopting the trend of visceral experiences. Cope will speak about how advertising can engage […]
UCC hosts TV debate
Television’s impact on Irish society over the past 50 years and future trends with new media are among the topics which will be discussed at a conference in University College Cork (UCC) this Saturday. Minister for Communications Pat Rabbitte will formally open the conference, which is jointly hosted by the UCC’s school of history and […]
Diageo to round up local pubs for Arthur's Day
Diageo is to extend its Guinness Arthur’s Day event to local pubs around the country. Live music will be staged free of charge in bars from Dublin to Cliften, Dingle to Derry on Thursday, September 27. Among the artists are Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fatboy Slim, Texas and Amy MacDonald. Sharleen Spiteri […]
Sorrell to seek approval for €16m salary package
WPP boss Sir Martin Sorrell is expected to press for a €16 million pay package at the group’s annual general meeting in Dublin’s Convention Centre tomorrow. If Sorrell succeeds, it may cause some disquiet in the FTSE 100. Sorrell, 67, has expressed surprise at the notion that shareholders would oppose his latest remuneration demands. He […]
Bloom visitor numbers likely to grow this bank holiday weekend
Bord Bia’s Bloom gardening festival starts today ands runs until Monday evening in Dublin’s Phoenix Park. Now in its sixth year, Bloom attracted over 90,000 visitors last year. This year’s show has 27 show gardens, over 100 Irish food and drink producers, 40 nurseries in the floral marquee, 25 cookery demos and over 160 retailers […]
Blaney to talk on personal branding
McCann Erickson Dublin chief executive Orlaith Blaney will address the topic ‘What’s your personal brand?’ at a Women’s Executive Network (WXN) workshop later this month. WXN’s mission is to “inspire smart women to lead”. Blaney will explain how the personal brand is an important weapon in anyone’s career arsenal. Blaney says: “Your vision of yourself […]
Gallagher to talk on Twittergate
Sean Gallagher, whose hopes of becoming President of Ireland were dashed by a tweet read out by Pat Kenny on RTE’s Frontline current affairs show shortly before polling day last October, will speak at the Media Future conference in Dun Laoghaire next month. It will be the first time the Cavan-born businessman and former Dragons’ […]
McRedmond to debate media ethics
TV3 chief executive David McRedmond is among the speakers who will address a public meeting on standards and ethics in Irish media hosted by students of Griffith College this Wednesday. The event will discuss issues such as the RTE Frontline ‘tweet-gate’ and the Primetime investigation into Fr Kevin Reynolds. Other speakers lined up are Helen […]
Journalists in Simon fundraiser
The Business Journalists Association of Ireland (BJAI), in tandem with Diageo Ireland and Smith & Williamson, has launched its 12th corporate challenge quiz, in aid of Dublin Simon Community’s support for the homeless. The event will take place at the Radisson Blu Hotel in Dublin on Thursday, April 26. RTE’s Bryan Dobson (above) is the […]
Oliver to open Taste of Dublin
British celebrity chef Jamie Oliver will launch this year’s seventh annual Taste of Dublin festival in June. Oliver will also give a live cooking demonstration on stage in Ireland for the first time. Oliver will be joined at the festival by Valentine Warner, Thomasina Miers, Rachel Allen, Oliver Dunne, Ross Lewis and Derry Clarke. Last […]
Reaper to present grand prix work
Behaviour & Attitudes director Luke Reaper is among the speakers at a Marketing Society research seminar next week. Reaper will talk about ‘the mobile puzzle – consumer segmentation for Meteor and eMobile’. The case study was the winner in brand development and strategy at the society’s awards and won the grand prix. The seminar will […]
