Entries for this year’s Marketer of the Year (MotY) award are open until 5pm next Thursday, September 26th. The competition, launched by Marketing.ie in 1993, salutes Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. To qualify, marketers must […]
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McGrath and Gannon launch Cali Cali snacks
Tom Gannon and Niall McGrath, the former Richmond Marketing duo who put the Fulfil protein bar on the map, are rolling out Cali Cali, a new California-style, healthy food snack. Co-founding with TV chef Donal Skehan, Cali Cali will be officially launched at a pop-up in the brand’s financial partner Permanent TSB’s HQ on Dublin’s […]
Tourism Ireland turns to Thrones creator Martin
Tourism Ireland has unveiled a new online film fronted by George RR Martin, author of the Song of Ice and Fire saga, the books that became the HBO TV megahit Game of Thrones (GoT). Martin was in Ireland last month to be honoured by the An Post Irish Book Awards and made a visit to Castle […]
Buckley gets global job at Irish Distillers
Brendan Buckley has been appointed global marketing director at Irish Distillers Pernod Ricard. Buckley has worked with the French drinks company, most famous for its Jameson whiskey, for over 17 years and was most recently director of strategy, innovation, insights and prestige brands. He headed up the Galway ad agency Impact Media for a short […]
O’Neills saves Derry Girls shirt factory
Derry’s shirt factories have been immortalised in song and poetry, not least in Phil Coulter’s famous ‘The Town I Love So Well’. Now sportwear brand O’Neills is keeping the city’s famous shirt making tradition alive and well in the North West by rescuing the city’s Smyth & Gibson factory which produces the jerseys worn by […]
Call goes out for marketer award entries
The call for entries for this year’s Marketer of the Year (MotY) award has been made. The criteria for entering the competition, launched by Marketing.ie in 1993, apply to Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. Entry […]
Enterprise Ireland poses 12 Brexit questions
Enterprise Ireland has 12 ‘Brexit Essential’ questions to help exporters further prepare and take action ahead of the UK’s impending withdrawal from the EU. After discussions with Irish business, The Brexit Essentials campaign highlights key questions and documentation that businesses need to address to trade successfully with the UK after October 31st. Since the UK […]
Jan Gooding to speak at Marketing Society
Diversity activist and former Aviva global marketing director Jan Gooding will address Marketing Society members on the value of developing inclusive brands at a breakfast in September. Gooding chairs PamCo, the body which oversees audience measurement for the published media industry. She also chairs the British LGBT equality charity Stonewall. Gooding’s worked with BT, British […]
Call made for marketer responses to salary study
Marketing recruitment specialists Alternatives remind marketers to complete entries for the annual salary and sentiment survey conducted in association with the Marketing Institute. The survey, now in its sixth year, is a key reference for marketing and digital professionals for salary and benefits benchmarking and a barometer for sentiment and engagement. In last year’s survey, […]
Porsche helps drive tourists to Ireland
Tourism Ireland in Germany has unveiled a new promotion created in tandem with Porsche. The video is a promotion for Porsche but also for Donegal and the Wild Atlantic Way as it features scenery and landmarks like Fanad Lighthouse and Sliabh Liag. A team from Porsche filmed in Donegal to showcase the Wild Atlantic Way […]
Dublin Mint coins it for Apollo 11 moon landing
The Dublin Mint Office has produced two limited edition coin and ingot sets to celebrate the 50th anniversary of the Apollo 11 moon landing, which took place on July 20 1969. The sets feature designs celebrating one of the most historic achievements in modern history. The coins and ingots were produced by the US Mint and […]
Sand sculpture promotes golf up North
A giant sand sculpture created by a group of award-winning sand artists called Sand in Your Eyes has appeared on Downhill Strand. It is part of Tourism Ireland’s latest promotion to shine a spotlight on the North around the world ahead of the 148th Open at Royal Portrush. A group of talented sand artists created […]
Dutch influencers pass baton around Ireland
Tourism Ireland in the Netherlands has kicked off a new initiative to attract more Dutch visitors to the country. Called a ‘blogger relay’, it involves a programme of visits by popular international bloggers and social influencers to help create an ongoing ‘buzz’ and conversation on social media in the Netherlands about the island of Ireland. […]
