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Porsche helps drive tourists to Ireland

Tourism Ireland in Germany has unveiled a new promotion created in tandem with Porsche. The video is a promotion for Porsche but also for Donegal and the Wild Atlantic Way as it features scenery and landmarks like Fanad Lighthouse and Sliabh Liag. A team from Porsche filmed in Donegal to showcase the Wild Atlantic Way […]

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Dublin Mint coins it for Apollo 11 moon landing

The Dublin Mint Office has produced two limited edition coin and ingot sets to celebrate the 50th anniversary of the Apollo 11 moon landing, which took place on July 20 1969. The sets feature designs celebrating one of the most historic achievements in modern history. The coins and ingots were produced by the US Mint and […]

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Sand sculpture promotes golf up North

A giant sand sculpture created by a group of award-winning sand artists called Sand in Your Eyes has appeared on Downhill Strand. It is part of Tourism Ireland’s latest promotion to shine a spotlight on the North around the world ahead of the 148th Open at Royal Portrush. A group of talented sand artists created […]

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Dutch influencers pass baton around Ireland

Tourism Ireland in the Netherlands has kicked off a new initiative to attract more Dutch visitors to the country. Called a ‘blogger relay’, it involves a programme of visits by popular international bloggers and social influencers to help create an ongoing ‘buzz’ and conversation on social media in the Netherlands about the island of Ireland. […]

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In-flight search on for top Dublin experiences

Are you an expert in the best things to see and do in Dublin? InflightFlix International has launched a nationwide search to find 100 great experiences to inspire airline passengers flying to Dublin to visit, stay longer and return. From restaurants, to places to stay and family fun, the search is on for standout experiences […]

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Emirates to reduce single-use plastic on board

Emirates has made a network-wide commitment to reduce single-use plastics on board its aircraft. As of the start of June, eco-friendly paper straws have been introduced and all Emirates flights will soon be plastic straw-free. As well as plastic straws, plastic swizzle sticks and stirrers will also be replaced with eco-friendly alternatives by the end […]

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Marketing Institute launches career framework

The Marketing Institute of Ireland (MII) has a new competency framework for the profession aimed at  supporting the continued professional development of marketers. The Marketer Pathways Competency Framework follows a talks with the profession, which showed that marketers’ careers are being held back by a poor framework guiding their development. The framework follows a plea […]

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Kellogg commits €150k to food help programme

Kellogg is renewing its commitment to provide food for children and families in need in Ireland. A key part of the food giant’s help in feeding people in need is working the likes of Community Foundation Ireland to fund breakfast clubs in Irish schools. Kellogg donated over €150,000 in the last three years and aims […]

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JYSK to open three more Irish stores this summer

Following the opening of its first Irish store in Naas in April, Danish home retail brand JYSK plans to open three more stores in Ireland this summer. The new stores will be in Drogheda, Navan and Portlaoise, opening in July and August. Earlier this year, JYSK revealed that it aims to open 15 stores across […]

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Eddie Rocket’s fired up by vegan burger

American-themed diner chain Eddie Rocket’s is cutting out the bull with its new vegan burger. The Beyond Burger is 100 per cent vegan, right down to the bun and cheese. The Beyond Burger is produced by US company, Beyond Meat, which is part of the global drive for plant-based foods. The launch coincides with Eddie […]

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Tayto to throw Coppers party for 65th birthday

Ireland’s iconic crisp brand Tayto will celebrate 65 years on the market with an exclusive party in Coppers next week. On Friday 14th June between 7-10pm, Copper Face Jacks will close its doors and host an exclusive party. The party will be a charity fundraiser with proceeds from the sale of the €10 ticket going […]

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Tourism Ireland ramps up its interest in China

Tourism Ireland is doubling its marketing investment in China to €1 million and will also double its marketing team to 12 over the coming months in a bid to grow Chinese visitor numbers to 200,000 by 2025. The announcement was made by Tourism Minister Shane Ross ahead of Tourism Ireland’s largest ever sales mission to […]

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Concannon gets development role at NUI Galway

John Concannon, Marketer of the Year 2011 winner for his work in promoting Fáilte Ireland’s staycations, has been appointed to a new role as vice-president development at NUI Galway. Concannon is currently assistant secretary general in the Department of Foreign Affairs and Trade in the role of director general of Global Ireland. Global Ireland is […]

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