Tourism Ireland is partnering with US luxury retailer Neiman Marcus in a campaign called ‘The Art of Travel’. Ireland is one of four featured destinations which appear in the Neiman Marcus spring 2019 catalogue. It includes an Ireland travel guide, articles and tips on vacations in Ireland from fashion industry insiders, including Simone Rocha. The […]
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Jameson makes Impact’s top 10 spirit brands
Jameson has made the top 10 world’s premium spirit brands in the annual Impact list for the first time ever. The ranking follows growth in the US with the Pernod Ricard-owned whiskey now outselling every Scotch bar the Diageo-owned Johnnie Walker. Jameson is produced by Irish Distillers at its Midleton Distillery in east Cork. Sales were […]
Tourism Ireland ads in France for rugby weekend
Tourism Ireland is rolling out a TV campaign in France this weekend timed to coincide with the Ireland v France Six Nations game at the Aviva Stadium. Tourism Ireland’s new TV ad – ‘Fill Your Heart With Ireland’ (in French, Au rythme de vos émotions) will run on national TV channels France 2 and France […]
Diageo re-enters cider market with Rockshore
Diageo is again hoping to crack Ireland’s cider market by brand extending its Rockshore lager with the nationwide roll out of a new cider. Guinness’s owner has made attempts to compete with C&C’s Bulmer’s Irish Cider by spending big on the launch of Hudson Blue and Cashel’s ciders – but neither brand could challenge Bulmer’s, […]
Gourmet Food Parlour all set for crockery sales
Irish-owned Gourmet Food Parlour restaurant and catering group have launched a range of crockery aimed at bringing a hint of the restaurants into people’s homes. Designed by co-founder and managing director Lorraine Heskin, the set is inspired by original drawings around the establishment of the restaurant chain 13 years ago. The pieces are infused with soft […]
Kerrygold goes global with farmers digital ads
Ornua is placing Ireland’s farming families at the fore of a new Kerrygold campaign which could reach over 36 million people worldwide. Entitled ‘A True Taste of Kerrygold’, it puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a major drive for […]
Ballymaloe wins Love Irish Food branding award
Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded an €75,000 in advertising space across Exterion Media’s retail digital network over a two-week period and creative work to the tune of €10,000 provided by OwensDDB to create the out of home print and digital animation […]
Core gives Lottery a new voice assistant app
The National Lottery has become one of the first lotteries in Europe to launch a voice assistant application allowing players to check their numbers on Lotto, EuroMillions and Daily Million draws. The Lottery Now app, developed by Core, is available to Google Home and Amazon Alexa users and allows them check their lottery numbers by voice. […]
Marketing Society Future Council about to recruit
The Marketing Society Future Council have announced that they will be recruiting three new members at the start of the new year. The invitation to apply is open to those who have been working in the industry for five years or less. Volunteering with the council, provides members with an opportunity to expand their professional […]
Electric Ireland to decide on agencies review soon
ESB/Electric Ireland is expected to announce a decision on its review on four of its marketing services provided by agencies soon. The services under review by the utilities provider cover creative above the line services, creative digital services, ongoing graphic design/straight to studio services and strategic brand planning and brand architecture services. A team led […]
Tourism Ireland plans to up 2019 spend by €10m
Tourism Ireland has announced it will increase its spending by €10 million to €45m next year as it launches its first new global advertising campaign in seven years to help attract more overseas visitors to the island of Ireland. The extra funding is aimed at allowing the tourism body to strengthen its marketing programmes next […]
Heineken scoops drinks first responsibility mark
Heineken Ireland is the first drinks company in the country to achieve the business working responsibly mark from Business in the Community in recognition of its responsible and sustainable business practices. Audited by the NSAI, the mark is based on ISO 26000 and is the only independently audited standard for CSR and sustainability in Ireland. […]
Butlers Chocolates flies first class with Emirates
Emirates and Butlers Chocolates have signed a deal to sell the Irish chocolate bar brand on board all flights. The deal will see around 50,000 Butlers chocolate bars a month sold in first class cabins. The airline selected flavours from the Butlers signature solid bar collection, including mixed berries white chocolate and honeycomb crisp milk chocolate. […]
