Virgin Media Business have agreed a strategic marketing partnership with FMI independent field marketing to promote their business offers. The agreement signing ceremony was held in Virgin Media HQ in Eastpoint Business Park with Aidan Darcy and Paul Farrell of Virgin Media Business (VMB) and Nicola de Beer, managing director, FMI, in attendance. FMI will […]
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Coca-Cola decides to compete in energy market
Coca-Cola Ireland will expand its portfolio with the launch of Coca-Cola Energy, the first energy drink under the Coca-Cola brand. Coca-Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine. It will be available in 250ml cans and with and without sugar. Coca-Cola Energy will launch in April. Petre Sandru, country […]
Scanlon makes call for An Post entries
BBC radio and TV presenter Angela Scanlon joined Eibhin Eviston, mail media manager at An Post, at a recent photocall to announce the closing date for this year’s An Post Smart Marketing Awards 2019. Scanlon will be master of ceremonies at this year’s gala awards ceremony which takes place at the Mansion House in Dublin […]
Guaranteed Irish marks March with new push
Guaranteed Irish, the not-for-profit business membership group championing 600 or so homegrown and international businesses in Ireland, has a new €1.2 marketing campaign aimed at showcasing its members’ success. The campaign coincides with Guaranteed Irish Month, an annual event running throughout March spotlighting businesses in Ireland. A €200,000 multi-channel campaign focuses on Irish business successes […]
Tourism Ireland partners with Neiman Marcus
Tourism Ireland is partnering with US luxury retailer Neiman Marcus in a campaign called ‘The Art of Travel’. Ireland is one of four featured destinations which appear in the Neiman Marcus spring 2019 catalogue. It includes an Ireland travel guide, articles and tips on vacations in Ireland from fashion industry insiders, including Simone Rocha. The […]
Jameson makes Impact’s top 10 spirit brands
Jameson has made the top 10 world’s premium spirit brands in the annual Impact list for the first time ever. The ranking follows growth in the US with the Pernod Ricard-owned whiskey now outselling every Scotch bar the Diageo-owned Johnnie Walker. Jameson is produced by Irish Distillers at its Midleton Distillery in east Cork. Sales were […]
Tourism Ireland ads in France for rugby weekend
Tourism Ireland is rolling out a TV campaign in France this weekend timed to coincide with the Ireland v France Six Nations game at the Aviva Stadium. Tourism Ireland’s new TV ad – ‘Fill Your Heart With Ireland’ (in French, Au rythme de vos émotions) will run on national TV channels France 2 and France […]
Diageo re-enters cider market with Rockshore
Diageo is again hoping to crack Ireland’s cider market by brand extending its Rockshore lager with the nationwide roll out of a new cider. Guinness’s owner has made attempts to compete with C&C’s Bulmer’s Irish Cider by spending big on the launch of Hudson Blue and Cashel’s ciders – but neither brand could challenge Bulmer’s, […]
Gourmet Food Parlour all set for crockery sales
Irish-owned Gourmet Food Parlour restaurant and catering group have launched a range of crockery aimed at bringing a hint of the restaurants into people’s homes. Designed by co-founder and managing director Lorraine Heskin, the set is inspired by original drawings around the establishment of the restaurant chain 13 years ago. The pieces are infused with soft […]
Kerrygold goes global with farmers digital ads
Ornua is placing Ireland’s farming families at the fore of a new Kerrygold campaign which could reach over 36 million people worldwide. Entitled ‘A True Taste of Kerrygold’, it puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a major drive for […]
Ballymaloe wins Love Irish Food branding award
Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded an €75,000 in advertising space across Exterion Media’s retail digital network over a two-week period and creative work to the tune of €10,000 provided by OwensDDB to create the out of home print and digital animation […]
Core gives Lottery a new voice assistant app
The National Lottery has become one of the first lotteries in Europe to launch a voice assistant application allowing players to check their numbers on Lotto, EuroMillions and Daily Million draws. The Lottery Now app, developed by Core, is available to Google Home and Amazon Alexa users and allows them check their lottery numbers by voice. […]
Marketing Society Future Council about to recruit
The Marketing Society Future Council have announced that they will be recruiting three new members at the start of the new year. The invitation to apply is open to those who have been working in the industry for five years or less. Volunteering with the council, provides members with an opportunity to expand their professional […]
