Ireland’s food and drink body Bord Bia is to open a major new market research unit at its Clanwilliam Court HQ soon. Called The Thinking House, the 7,000 sq ft premises facing on to Lower Mount Street will offer a range of research and development (R&D) services aimed at helping SMEs and larger Irish food […]
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Boylan heads up Ulster Bank’s marketing
Ulster Bank has made Tony Boylan its head of marketing. Boylan joins the bank from VHI Healthcare, where he worked for over 15 years in various senior marketing positions. The appointment comes after the RBS-owned group launched a €4m branding campaign created by Ogilvy & Mather with the aim of promoting customer service, trust and advocacy. […]
Deadline for AIM awards looms
As the deadline for this year’s Marketing Institute All Ireland Marketing awards (AIMs) nears, would-be entrants have been issued with a number of basic guidelines when preparing their submissions. Firstly, the information should be presented clearly and concisely. Simple, direct language works best. Entrants should complete all sections of the online form. Connect up the three-part […]
Aldi pledges support for Irish youths
Aldi is to donate €840,000 to Foróige for youth development projects in Ireland as part of a three-year partnership. The German discounter unveiled the charities and not-for-profit organisations it will partner with this year for its community support programme. Aldi also confirmed a network of over 120 ‘charity champions’ in its stores nationwide. Aldi had […]
Avonmore creamed it over Christmas
A positive indicator that the economy is on the up again is that Glanbia Consumer Foods Ireland posted record sales of Avonmore cream this Christmas, with 3.5 million pots of fresh cream sold in the month of December alone, with the key period just before Christmas accounting for a 24 per cent increase year-on-year. The week […]
Adults watch a day’s TV every week
TAM Ireland/Nielsen TV audience figures for last year show that the average Irish adult watches 3½ hours every day, or over 24 hours a week. It is two minutes more per day than in 2014. Live TV viewing as it is scheduled accounts for 90 per cent of all viewing time, with just 10 per cent time-shifted, […]
Aer Lingus surprise flights home for loved ones
Aer Lingus has released a short film capturing five very different journeys home of Irish people living in New York, Chicago, Toronto and Boston. Each of the travellers share their human interest stories on why they would love to spend Christmas at home in Ireland, so Aer Lingus gifted them with return flights. Each person travelled to […]
Kong Wobbler top Christmas pet toy
Pet store chain Maxi Zoo has released a list of the top 10 selling Christmas toys for pets based on spending by Irish pet owners at the company’s 17 stores nationwide. Brain training intelligence toys to teach cats and dogs new tricks, scratching boards which help protect furniture from pets, snuggle and comfort toys are among […]
Musgrave signs Graham Norton’s Kiwi wines
Musgrave have secured an exclusive contract to sell the Graham Norton Marlborough Sauvignon Blanc produced by New Zealand winery Invivo through SuperValu and Centra stores nationwide. The wine is being marketed in tandem with talk show host and Cork native Graham Norton. It has already won a number of accolades at global wine shows. Projected […]
Marketer entries deadline next Thursday
Marketers and their agencies are reminded that the deadline for submissions for this year’s Marketer of the Year award is close of business next Thursday, September 24th. The award salutes Ireland’s top marketers, who through their passion and commitment, have created winning strategies for their brands, specifically for work done in the last two years. […]
Morgans help raise blood pressure awareness
“Down with blood pressure!” say the sons of the late Father Ted star Dermot Morgan. Don, Rob and Ben were ‘scrubbed up’ to launch the Irish Heart Foundation’s free blood pressure roadshow supported by Medtronic medical technology. The roadshow is visiting 45 locations across the country in the coming weeks. The IHF has warned that hundreds of […]
Estate agents Gunne rebrand as Quillsen
Property agency Gunne has rebranded and changed its name to Quillsen. The company, which has been in business for almost 60 years, will rebrand its seven branches at Ballsbridge (head office), Dun Laoghaire, Fairview, Glasnevin, Terenure, Ranelagh and Navan. The new Quillsen ‘For Sale’ boards will appear on the streets over coming days. A media […]
Baskin-Robbins sees Irish as cool customers
Baskin-Robbins, which claims to be the world’s largest chain of ice cream specialty shops, has plans to develop a chain of outlets across Ireland. The effort is part of Dunkin’ Brands’ strategy to increase its presence in Europe. Baskin-Robbins has over 7,500 outlets in almost 50 countries worldwide, with over 500 across Europe, including 140 locations […]
