The Rye River Brewing Company beer McGargles is the winner of the fourth annual Love Irish Food brand development award. The win sees McGargles receive €70,000 worth of out of home advertising space from Exterion Media. In addition, ad agency OwensDDB has contributed an €8,000 creative bursary to the award open to Love Irish Food […]
Outdoor RSS feed for this section
PML bought by Posterscope
UK-based Posterscope has bought PML Group, Ireland’s leading out of home (OOH) advertising specialist, for an undisclosed sum. Following completion of the deal, PML will be part of the Posterscope worldwide network, which is part of Dentsu Inc. Established in 1982 by Jimmy Cashen and the late Gerry O’Donoghue, PML has offices in Dublin and […]
Repak goes arty for recycling sake
To mark Recycle Week, Repak commissioned an art installation made out of recycled plastic collected from the general public on the streets of Dublin and recycled plastic from around the country. The ‘Fantastic Plastic’ sculpture was created by Eoghain Phelan. It is made from plastic drinking and toiletry bottles, airport security trays and old election […]
JCDecaux rolls out Première network
The roll out of JCDecaux’s Première network is now underway. In phase one, sites in Dublin on busy routes have been converted to premium back-lit sites. Campaigns are now running at Annesley Bridge (96 sheet), Leinster Avenue, Dolphin’s Barn and Ranelagh Road. Tony O’Flanagan, marketing director, JCD Ireland, said upgrading prismatic billboard locations to Première sites […]
Love Irish Food awards get underway
Love Irish Food is partnering with out of home company Exterion Media to launch the annual brand development award. The prize gives one Love Irish Food member €70,000 worth of advertising space on Exterion’s retail six sheets, PurchasePoints and across the company’s digital network. The OOH campaign will run nationally for two weeks. The prize includes […]
Electric Ireland take ads with smart message
Electric Ireland Smarter Living phone charging bus shelters went live this week. Based on the premise of ‘Simple ideas that make life better’, the shelters allow commuters to charge their phones as they wait for their bus with a built in charging dock for Apple and Android phones and include tips in the creative as […]
Soft drinks big in Dublin – PML study
Consumption of soft drinks is high in Dublin with almost six in 10 people consuming soft drinks at least once a week, a PML Group study shows. It is highest among males at 63 per cent and 16-24 year olds at 65 per cent. Coca-Cola is the brand most people consume more than once a […]
Diageo top half year spender on outdoor
Diageo continues to be the highest spending advertiser on out of home (ooh) formats for the first half of 2015, new figures show. The latest Posterwatch report by outdoor specialist PML Group shows the drinks giant – whose brands include Guinness stout and Smirnoff vodka – has increased its ooh investment in 2015 and is […]
PML rolls out OOH summer campaign
PML Group’s latest seasonal out of home (OOH) campaign has been launched with various takes on the ‘Summer and out of home go together like…’ theme. The aim is to promote ooh as the ideal advertising medium during the summer months and the creative uses various examples that builds positive links between outdoor advertising and summer. […]
AdGrad students take to streets in job hunt
Students completing their masters in advertising at DIT Aungier Street college are taking their artwork to the streets of Dublin as part of their end of year project. To draw public interest, the students are taking an upfront approach in their quest for a career in advertising. The AdGrad 28 are presenting themselves as “wanted”. […]
Samsung bus shelters double as mobile chargers
It’s a ‘first world problem’ we’re all familiar with in recent times, being out and about with a dwindling phone battery and nowhere to recharge it. For the next few weeks Samsung are providing a solution by turning bus shelters into phone chargers. The Japanese electronics giant along with Starcom, Source OOH, Delite and Clear […]
JCDecaux preferred bidder for Luas contract
Marketing.ie has learned that the Rail Procurement Agency (RPA) has selected JCDecaux as the preferred bidder for its Luas light rail contract. The RPA published a notice of contract renewal at the end of November, but the agency only really got the review wheels in motion in recent days. The RPA is now in negotiations […]
PML study shows consumer details important when eating out
New research for poster specialist PML Group conducted by Ipsos MRBI shows that 71 per cent of Dubliners consider it important that calorie and nutritional information is displayed on menus in fast food restaurants. The research, which is the latest report in PML’s Focus series, was carried out earlier this month among a group of 300 […]
