It’s a ‘first world problem’ we’re all familiar with in recent times, being out and about with a dwindling phone battery and nowhere to recharge it. For the next few weeks Samsung are providing a solution by turning bus shelters into phone chargers. The Japanese electronics giant along with Starcom, Source OOH, Delite and Clear […]
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JCDecaux preferred bidder for Luas contract
Marketing.ie has learned that the Rail Procurement Agency (RPA) has selected JCDecaux as the preferred bidder for its Luas light rail contract. The RPA published a notice of contract renewal at the end of November, but the agency only really got the review wheels in motion in recent days. The RPA is now in negotiations […]
PML study shows consumer details important when eating out
New research for poster specialist PML Group conducted by Ipsos MRBI shows that 71 per cent of Dubliners consider it important that calorie and nutritional information is displayed on menus in fast food restaurants. The research, which is the latest report in PML’s Focus series, was carried out earlier this month among a group of 300 […]
Gaelite produces Ireland’s biggest free-standing sign
Gaelite Signs has produced Ireland’s largest ever free-standing sign. Situated in Dublin’s docklands at the Point Village Shopping Centre, the 15 metre totem sign weighs a tonne per meter. Gaelite was asked by architects Scott Tallon Walker (STW) to produce a sign that would catch consumers’ attention. The company designed a 50-ft tall sign, making […]
Out of home up by six per cent in 2014
The end of year Posterwatch report by PML Group indicates that the out of home (OOH) sector grew by six per cent in 2014, representing the best performance for the medium since 2007. The report lists finance as the medium’s top performing category for the year. It increased its display value by 34 per cent, […]
Women’s rugby team voted top heroes
It may be hard to call the result of the independence referendum in Scotland, but there is no doubt about the popularity of the Ireland women’s rugby team. The team that beat New Zealand in the Women’s Rugby World Cup got a whopping 98 per cent of the vote in the Work.Shop.Play Heroes & Villians […]
Carlsberg offers Liverpool fans chance to play at Anfield
Diageo are using special billboards to promote a Carlsberg competition in which the winners get to visit Liverpool Football Club, even getting the chance to play on the Anfield turf. The 3D builds, which have an actual changing room bench, bags and jerseys built into them, are in Dublin, Cork, Limerick and Belfast. The specials […]
Dilleen promoted at Kinetic
Gráinne Dilleen has been promoted to communications director at Kinetic Ireland out of home media planners and buyers. Her most recent role at Kenetic was as communications manager. Prior to that, she worked as a marketing executive with GS1 Ireland, the not-for-profit organisation (NPO) which manages product identification, barcode symbols and electronic data interchange standards. […]
Shoppers buying groceries more often, PML reports
Dubliners are shopping for groceries more often and tend to visit several outlets, a PML survey conducted by Ipsos mrbi shows. The study says 76 per cent of the sample of 300 Dubliners said they shop for groceries up to three times a week. Six in 10 shoppers do smaller, more frequent shops rather than […]
PML launches Select survey
Out of home media specialist PML Group has launched Select planning tool which indicates OOH campaigns frequency. Developed in tandem with ad agencies across Ireland, Select rates briefing and branding factors. Based on established media frequency models from across the wider media industry, the tool provides a weighted ranking to several factors regarding media, message, […]
Rothco rolls out Tiger posters for Chinese new year
With Chinese new year starting this Friday, Rothco is rolling out a series of Tiger beer posters and in-store work in Singapore. Client Asia Pacific Breweries (APB), headquartered in Singapore, wanted a campaign for 2014 to mark the occasion. With the help of New York illustrator Victo Ngai, the agency created ads centred around a […]
CBS becomes Exterion Media
CBS Outdoor Ireland has now formally completed its rebrand as Exterion Media. The rebrand follows the acquisition of CBS Outdoor International by Platinum Equity last September. Platinum Equity is an equity firm specialising in mergers, acquisitions and operations. Exterion Media’s core business covers various out of home (OOH) formats, including transport, billboards, street furniture and […]
AIB runs with major NFC push
AIB is promoting its new Me2U money transfer service on the biggest near field communication (NFC) enabled out of home (OOH) campaign to date in Ireland. The NFC element of the campaign consists of 500 Adshel six sheets, 10 fully wrapped bus shelters and 55 six sheets located in cinema lobbies across the country. Billboards, […]
