Although spend by alcohol brands on out of home (OOH) declined considerably last year, Diageo remains the channel’s top advertiser, followed by Sky and Mondeléz, PML Group’s final quarterly Posterwatch report shows. Retail, finance and media were the top categories in 2020, while tourism/travel and fast food and casual restaurants (QSRs) were down. Media and […]
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TG4 now sixth most watched TV channel
TG4 emerged as Ireland’s sixth most watched TV channel last year, moving up one place from seventh in 2019 where it had ranked since 2014. The Irish language station is now watched more than BBC Two, Virgin Media Three and Channel 4 in Ireland. Latest figures show that 3.66 million people, or 83 per cent […]
Virus mental health supports more vital than jab
Most Irish people predict that increased mental health supports will be more critical this year than the roll-out of the Covid-19 vaccination, a study by Core indicates. The marketing communications company’s ‘Predict 2021’ research shows 85 per cent of Irish adults see mental health as a priority and one in three expect people to behave […]
Cummins joins FH board of directors
PR agency FleishmanHillard Ireland (FH) has appointed Neal Cummins to its board. Cummins is a senior consultant on the agency’s brand marketing team and head of FH Sport. He has over 13 years’ experience in the communications and media industry and has worked with leading brands in the FMCG, tech, financial, media, agriculture and legal […]
BAI signs new deals with Nova and Classic Hits
The Broadcasting Authority of Ireland (BAI) has announced the signing of new broadcasting contracts on the FM band with Classic Rock Broadcasting, trading as Radio Nova, and Choice Broadcasting, trading as Classic Hits. Nova specialises in rock music for an audience that is mainly 25 year and over in Dublin city and county and commuter […]
Tenth Man chips in with new Spry ads
Creative agency The Tenth Man have signalled their intention to double-down on commercial video production in 2021 with the launch of a major new TV campaign for Spry Finance. The 40-second TVC was written, produced and delivered entirely in-house by the agency, set-up by former Paddy Power advertising director and disruption advocate Ken Robertson. Robertson […]
EU Commission explores media buying services
A representative of the directorate-general for communication at the European Commission has said that the EU body is inviting media agencies across Europe to respond to an online survey to share their insights into different aspects of media buying such as supply chains and pricing. The ‘request for information’ is aimed at providing background knowledge. […]
Toy Show pips Varadkar’s speech in TV’s top 50
The Late Late Toy Show was again Ireland’s highest rating TV show last year, ahead of the then Taoiseach Leo Varadkar’s St Patrick’s Day address to the nation about the lockdown. While much of the most popular TV last year included news and sport, shows like I’m a Celebrity, Get Me Out of Here, Room […]
Marketing Network adds Carbery cheeses
Marketing Network are now working with Carbery and LeasePlan. West Cork-based Carbery produce a number of Irish cheese brands, including Carbery Cracker and Dubliner. The agency will focus on developing integrated campaigns across the two brands. Social media, influencer engagement and media work have already started on the new Cracker packs. LeasePlan will work with […]
Vicky Phelan among Late Late Show guests
On the first Late Late Show of 2021, Vicky Phelan will tell viewers about her upcoming trip to the US for an experimental new cancer treatment and why she is spending six months away from her family in her fight to stay alive. The women’s health campaigner will discuss why she hopes the treatment will give her […]
Vodafone ads home in on Covid-19 abuse
Vodafone Ireland Foundation, in partnership with Women’s Aid, have launched a press ad, created by Folk Wunderman Thompson, portraying the level of silence endured by victims of domestic abuse, in particular behind the mask of Covid-19. One in four women in Ireland who have been in a relationship have been abused by a current or […]
TG4 concerts attract top Christmas ratings
Irish language station TG4 had its highest audience on Christmas Day 2020, the best since Christmas Day 2009. TG4 had an audience share of 3.6 per cent on December 25, its highest Christmas Day share since 2010. The Dubliners – The Parting Glass concert, featuring the late Barney McKenna’s last recording, was TG4’s most watched […]
Coke goes with can-do New Year resolutions
Coca-Cola is pushing out 25 limited edition light and uplifting resolutions to encourage consumers to be ‘Open To Better’ in 2021. For the first-time ever, the soft drinks giant is offering Irish consumers the chance to design their own cans with personalised resolutions. The online promotion applies to Coca-Cola, Coca-Cola Zero Sugar and Diet Coke […]
