KFC Ireland has unveiled a new digital campaign called Gravy Master to coincide with the launch of its Christmas menu offering. The campaign, which is the work of Core Creative and media agency Zenith, first launched on KFC’s social channels and aims to connect with KFC’s Irish customers as a celebration of the brand’s world-famous […]
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Depaul refuses to mask sleeping rough
Since March, discarded disposable masks have become a common sight on Dublin streets. Publicis twisted this visual to remind the Irish public that there are still people sleeping rough on streets this Christmas. The mask is a symbol of protection in Covid times, but we all have the power to protect people from the other […]
Fitzpatrick Communicorp’s new commercial boss
Gillian Fitzpatrick has been appointed as the new commercial director at Communicorp Media. She replaces Simon Myciunka, who became the media group’s CEO in October. She previously held a similar role at Maximum Media for the past two years, having previously been the managing director of the company’s Her and Her Family brands. Fitzpatrick will […]
Study shows growing interest in women’s sport
With next year’s sporting calendar set to be a busy time Irish women’s sport including the Tokyo Games and a possible World Cup for the Irish women’s rugby team, 74 per cent of Irish adults have some interest in women’s sport, a new study conducted by Onside sponsorship consultants and sports marketing agency Line Up […]
Bulmers lights up Christmas outdoors
As part of its Christmas campaign this year, Bulmers has brought some festive sparkle to OOH by creating an illuminated billboard. The 48 sheet special, located at the busy intersection in Dundrum, is centred on Bulmers iconic apple tree which has been decorated in Christmas lights. The creative places a festive spin on its new […]
Christmas ads can influence shoppers choices
Over a third of British parents would change where they shop based on a Christmas ad, a survey by a performance marketing and consumer intelligence company indicates. FanFinders, which operates Your Baby Club, got the perspectives of over 5,000 parents in the UK and US on everything from what they like to see in Christmas […]
People spent two extra days at home during Covid
With 2020 drawing to a close, many are speculating about when life will return to normal. But experts say Covid-19 has forever changed the world already–including life at home. To understand how the pandemic will impact life at home in the long-term, home appliance maker Whirlpool commissioned a study to understand how lives have changed. […]
Now TV new Dublin Bikes sponsor
Sky’s Now TV streaming service is the new brand sponsor of the Dublin City Council (DCC)-JCDecaux Dublin Bikes scheme. The financial details of the three-year deal were not disclosed. Now TV replaces Just Eat which in 2017 signed a similar three-year deal to the value of €2.25 million. Just Eat livery replaced Coke Zero on […]
ASAI says people back same rules for digital
Eight in 10 people believe that digital advertising should be regulated in the same way as traditional advertising, new research from the Advertising Standards Authority for Ireland (ASAI) indicates. Online interviews with 1,224 adults examine the influencer industry in Ireland and reveals the impact on consumer behaviour and attitudes. The survey by Amárach Research found […]
Paddy Power top Irish brand on Twitter
Paddy Power is the most talked about Irish brand on Twitter, a survey of social listening data from Sprout Social, the Chicago-based social media analytics and management company with its EMEA HQ in Dublin. Brands evaluated were pulled from the internationally-recognised Brand Finance report on Ireland’s most valuable brands. Paddy Power led the way from […]
MCCP wins research awards grand prix
MCCP scooped three awards including this year’s grand prix at the Marketing Society’s Research Excellence awards presented at a virtual ceremony. The grand prix was for the agency’s ‘Insight Shaping National Public Health Communications Effectiveness During a Global Pandemic’ entered in this year’s once-off Covid-19 category. Pictured above is Kay McCarthy, founder and managing director, […]
Gifted all set for a busy few weeks
Over 40,000 visitors should be flocking to the RDS for the annual Gifted contemporary Irish craft and design fair over the coming days. The event, which has been running for over 40 years and generates up to €5 million for the exhibitors and brands involved, has had to postpone due to Covid-19 and has this […]
Lidl signs up to Virgin’s in-show promos
Virgin Media Solutions have secured Lidl Ireland as the first advertiser in their new in-programme promotion (IPP) Christmas campaign. Launching on Virgin Media One, Lidl will use IPP for their Christmas competition. IPP allows brand owners engage viewers with promotions and videos while they watch shows on Virgin Media Television. From still graphics to video […]
