The Shark Awards have announced the winner of this year’s Young Shark competition. The competition, which is open to creatives under the age of 26, was won by Shauna Irani, a copywriter from Ogilvy India who beat off the competition with her direct mailer idea ‘The Real Test of 2020’. The brief addressed the topic […]
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FSAI issues guidelines on vitamin supplements
The Food Safety Authority of Ireland (FSAI) has published new guidance for food businesses to safeguard consumer health from potentially harmful levels of vitamins and minerals in food supplements. The new guidelines has been published as the popularity of food supplements in Ireland continues to rise, particularly with winter looming. The guidance will act as […]
AAI appoints Diageo’s Balsamo as VP
The Association of Advertisers in Ireland (AAI), the national advocacy group for promoting the interests of advertisers, has appointed Constance Balsamo as its new vice-president. Balsamo serves as head of alcohol policy and public affairs for Ireland at the British drinks giant Diageo and was previously the company’s head of the EU internal market in […]
One in two cinemas now open for business
Half of Ireland’s cinemas are now open for business, Wide Eye Media (WEM) reports. The Eclipse, Gate, IMC, Movieworld, Movies@, Odeon, Omniplex, The Arc, The Lighthouse and various independent screens are now operating again. Su Duff, marketing director, WEM, said other cinemas are due to reopen in the coming weeks as new releases come out. […]
Initiative adds Harris trucks account
Initiative has won the media planning and buying for Harris Group commercial vehicle importer and distributor for the construction and transport industries. The agency will handle planning and buying across radio, print, out of home, social and display. Founded by the late Robert ‘Pino’ Harris, the group’s franchises includes Isuzu, Higer, Maxus, Sino and Crusader. […]
IAPI/IoD seminar to stress value of branding
As part of its ongoing efforts to stress the importance marketing plays in Ireland’s economy, the Institute of Advertising Practitioners (IAPI) is again teaming up with the Institute of Directors (IoD) to host an online seminar aimed at highlighting how marketing, branding and advertising expertise can help Irish businesses achieve goals right up to boardroom […]
Emma rests easy with new Crawford podcast
Bed mattress brand Emma is to sponsor Georgie Crawford’s latest podcast, The Good Glow Health. Crawford’s first podcast, The Good Glow, claims to have over four million downloads, featuring regularly at the top of the podcast charts. The new spin-off podcast focuses purely on health content by exploring issues with various experts and health professionals. […]
Ireland scores well in Covid-19 study
A new report analysing the communication approach to the Covid-19 pandemic in 14 countries shows that the Irish Government’s communications strategy was highly successful in establishing the public’s trust. The global study, entitled ‘What’s Working To Calm Hearts Worldwide‘ , is an industry first, published by the Iprex communications network. The report includes perspectives from Iprex […]
Drury directors in MBO from Omnicom
The directors of public relations agency Drury Porter Novelli have acquired the business from its owner Omnicom Group Inc for an undisclosed sum in a management buy-out. The agency has been part of the Porter Novelli network for the past five years, having been originally acquired by Omnicom in 2000. The agency was founded in 1989 […]
Derry Girls’ McSweeney in tourism postcard
Tourism Ireland has teamed up with the Abbey Theatre to showcase its digital theatre experience Dear Ireland which brings together the voices of 50 writers and 50 actors in a collection of theatrical postcards from Ireland. To highlight this and to celebrate theatre culture, Tourism Ireland has created a series of three short films with […]
Kerrygold’s first ever global TV ad
Dairy co-operative Ornua has rolled out a new TV ad for Kerrygold following the announcement last year that the butter had become Ireland’s first billion-euro food brand. The ad, created by McCann, has already been aired in the US. It will also run in the key UK and German markets. In Ireland, the ad will be […]
Initiative unveils new Hidden Hearing campaign
A new nationwide campaign titled ‘What Do You Hear?’ introduces a new tone and brand look from Irish aural healthcare brand Hidden Hearing and its 80-plus clinics. Jointly developed by Initiative and its sister digital agency, Reprise, the ads consolidate the brand’s aural care credentials and aims to build brand awareness and drive footfall into […]
Marketer of the Year postponed until 2021
The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed until next year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment have created winning strategies for their brands. A wide […]
