The Advertising Standards Authority for Ireland (ASAI) is reminding advertisers that any claims being made for products and services referring to Covid-19 should be adequately substantiated. The ASAI is issuing the reminder due to the fact that it has received complaints about a number of ads relating to Covid-19 on the grounds that they are misleading. […]
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Corcoran named MD at Opinions research agency
Iarlaith Corcoran has been made managing director at Opinions, the research agency launched by David Cullen. Corcoran (above) and Cullen had worked together at OI Research and more recently at Red C. His 15 years in the business also saw him serve as director of Kantar and he has lectured in research methods and statistics […]
BAI launches Covid-19 funds for radio
The Broadcasting Authority of Ireland (BAI) has announced details of a special funding round under its Sound & Vision scheme to support the independent commercial radio sector in its provision of public awareness and understanding of Covid-19, including the risks and public health measures being implemented to reduce the disease’s spread. In all, €2.5 million […]
Fáilte Ireland plans to re-run Gathering
State tourism body Fáilte Ireland is working on a proposal for a re-run of the year-long Gathering series of events that gave a major boost to tourism revenue in 2013. The idea is prompted by the belief that spend from overseas visitors may fall by 70 per cent this year, largely due to Covid-19. Fáilte […]
Circle K uses loyalty idea to help Team Ireland
As part of Circle K’s ‘Here for Ireland’ sponsorship of Team Ireland, the energy company’s ad agency JWT Folk has developed The Local Currency to support Olympic and Paralympic athletes. The scheme gives communities around the country a role in supporting Team Ireland – leveraging data, tech and community spirit in a way not seen […]
Wilson Hartnell shortlisted for four major awards
Four campaigns devised by Wilson Hartnell are in the running for the Sabres, regarded as the world’s top PR awards programme, which recognise achievement in strategic planning, creativity and business results in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa and delivered by Provoke, previously the The Holmes Report. Out of more than […]
Grocery sales slowdown shows less stockpiling
Grocery sales in Ireland slowed during the week ending March 22, down by 6.8 per cent compared to the previous week though still up 19 per cent compared to the same time last year with alcohol being the only category to experience growth, Nielsen reports. Alcohol sales surged to €35.8 million as Irish people celebrated […]
NDC rolls out ads pointing to trust in Irish dairy
The National Dairy Council (NDC) has a new national TV and radio campaign celebrating the reliability and trust in Irish dairy. As Covid-19 creates huge uncertainty, one thing Irish consumers can continue to rely on is fresh high quality Irish food, thanks to the hard working farmers of Ireland. The campaign was created by TBWA\Dublin […]
Renault and Axa in drive to help medics
Insurance company Axa and Renault, along with its dealer network, have combined to provide complimentary Renault cars complete with free Axa motor insurance cover for the next two months for doctors and nurses returning from overseas to support the HSE during the Covid-19 crisis. The initiative is supported by an ad campaign created by Publicis. […]
Troubled but happy to share a laugh
Geraldine Walsh wrote a really good article for this week’s Health+Family section in The Irish Times. Entitled ‘Comedy and mental health: It’s like low-calorie therapy’, the article explored how some stand-ups believe finding humour in dark places can be good for people’s wellbeing. Walsh began her article with a quote from Irish stand-up Therese Cahill. […]
MCCP study shows Covid-19 must be about ‘we’
The current Covid-19 coronavirus pandemic is less about ‘me’ and more about ‘we’ as marketers try to understand consumers’ current fears, changing behaviours and evolving needs in an effort to know how brands and businesses may react, a ‘Coming Together’ study conducted by MCCP with a broad mix of age groups and family types indicates. […]
Virgin to show over 12 hours of Liverpool games
Virgin Media Sport will broadcast over 12 hours of Liverpool action in Europe this weekend. Coverage kicks off on Friday at 8pm with every Liverpool goal from the 2018/19 Champions League campaign, followed at 9pm with a look back at the club’s quarter final against Porto. Then at 10pm, there’s the Reds’ semi-final win over […]
Cox predicts ad spend to fall by almost a third
Irish advertising faces severe difficulties due to the Covid-19 pandemic and the crisis is expected to see spend this year fall by 30 per cent, Core has warned. In a statement made by the company ‘s chief executive Alan Cox (above), the contraction equates to over €300 million in lost revenues, all of which will […]
