Dublin youth station Spin 1038 scored a major coup over its media rivals by getting an exclusive interview with Hollywood movie star on its ‘Fully Charged with Graham and Nathan’ breakfast show. The interview was broadcast in full this morning on as he spoke about his time spent in Ireland where he has been living […]
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Javelin brokers Normal People deal on RTE
RTÉ Media Sales secured Casillero del Diablo as the sponsor of Sally Rooney’s Normal People on RTÉ One and RTÉ Player. The deal brokered by Javelin saw the Chilean wine brand sponsor the 12-part drama starring Kildare newcomer 24-year-old Paul Mescal as Connell and British actress Daisy Edgar Jones (War of the Worlds, Cold Feet) as […]
Marketing.ie reaches out to remote workers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
TikTok ticks right boxes for Generation Z
TikTok has captured the attention of the much-coveted Generation Z audience, Caroline Sheesgreen (above) writes. While the Covid-19 crisis helped with recent engagement levels, the app itself was already causing a stir due to its authentic and carefree nature. The platform thrives on being relevant and fun, allowing users to be the best version of […]
FM104 gives a head start to Jigsaw fundraiser
Dublin music station FM104 will host ‘Mind Your Noggin Day’ later this month in aid of youth mental health charity Jigsaw. The aim is to raise awareness of mental health issues in young people, particularly at this time when many are struggling to deal with the fallout from the Covid-19 coronavirus crisis and uncertainty around […]
Credit Unions top reputation league
The Credit Unions took the top spot as Ireland’s most reputable organisation with a score of 83.7, the latest Ireland RepTrak® study by The Reputations Agency shows. Credit Unions scored strongly in six of the seven drivers, namely governance, products and services, innovation, workplace, citizenship, leadership and performance. For the first time, governance surpassed products […]
Covid-19 crisis hits marketers’ job confidence
Irish marketers now feel less confident in their jobs than they did nine months ago with a doubling in the number of executives feeling “insecure” since the Covid-19 outbreak, a survey by marketing recruitment specialists Alternatives indicates. Last year, 71 per cent of marketers felt “secure” or “very secure” in their roles, compared to 53 […]
PR Excellence awards shortlist announced
Every year, the Awards for Excellence in Public Relations, organised by the Public Relations Institute (PRII) and the Public Relations Consultants Association (PRCA), celebrate the best in Irish PR and communications work over the previous 12 months. A panel of awards judges, headed up by Neasa Kane-Fine, have now finished their deliberations. The votes have […]
Remote working can pay its way
Employers in Ireland have effectively adjusted to meet the demands of new working environments due to the Covid-19 pandemic with 37 per cent believing there has only been a small negative impact on job productivity, a new study by Willis Towers Watson looking at the impacts on businesses with regard to employee productivity and working […]
Fashion must speed up if it is to be sustainable
Marketing consultant Valerie Rice says fashion needs to move faster if it is to build a sustainable retail future. A Guardian headline in early April highlighted the increasingly negative impact of consumers’ insatiable appetite for fast fashion; Primark and Matalan among retailers allegedly cancelling £2.4bn orders in “catastrophic” move for Bangladesh. Rice says it brought […]
Media should feed escapism need, Colwell says
The Marketing Society has launched a virtual event series to support members as they navigate the current Covid-19 crisis and look to make a recovery. The first in the series, entitled ‘The Brand Impact of Covid-19 – React/Reality/Recovery’, saw a member panel explore the impact of the current coronavirus crisis along with some practical proposals. […]
Programmatic ads not transparent
A report into the supply chains of the UK’s £2 billion ‘premium’ programmatic advertising market has shown that 15 per cent of all spend is taken up by ‘middle men’, while only half of investment makes it to publishers. It has long been known that money leaks exist, but this is the first time that […]
Farrell switches to Virgin Media TV
Paul Farrell has been appointed as the new managing director of Virgin Media Television (VMTV) replacing Pat Kiely when he steps down from the role in the coming weeks. Farrell is currently vice-president of commercial for VMTV’s sister company Virgin Media Ireland with responsibility for all of the company’s commercial consumer and B2B activities. Over […]
