“Never in the history of advertising have two market players enjoyed such a share of the investment from brand owners. Global digital ad spend will account for just shy of 40 per cent of total ad spend in 2017. Google and Facebook represent almost half that amount (31.7 per cent and 14.7 per cent respectively), a […]
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McCannBlue launches first NCAD intern scheme
Creative agency McCannBlue and the National College of Art and Design (NCAD) are launching their inaugural annual internship programme. Open to students in their pre-final year studying at NCAD, the year-long paid position will provide the successful student with hands-on creative and digital experience in a working ad agency environment. The winner will work on global […]
Shopper group Visualise rolls out V360°
The Visualise Group shopper marketing agency has rolled out V360°. The new unit has been formed by combining Engage’s insight and strategic services with Visualise’s creative design to provide integrated shopper solutions. V360° will work across shopper marketing, sales, category development, shopper experience and trends. Clients include PepsiCo, Kerry Foods, Unilever, Molson Coors, Freshways Food, Flahavan’s, […]
Energia lands naming rights for Donnybrook
Leinster Rugby and Energia have agreed a 10-year naming rights deal that sees Donnybrook Stadium dubbed Energia Park. Details on the finances were not disclosed. Energia will partner Leinster Rugby, including for its energy and efficiency and sustainability projects. Energia supplies electricity and gas to over 140,000 homes and 60,000 businesses. Leinster played its home games at […]
Kantar Media adds Yellow News monitoring
Media monitoring agency Kantar Media has launched Yellow News, a new service for clients in Ireland. Yellow News, currently used by 2,000 firms worldwide, will allow clients to identify what journalists, influencers and consumers are saying about their brand in real time across all channels and to evaluate communications performance within a fixed budget. The […]
TV3 wins Champions Cup rugby rights
Following its coverage of Ireland’s memorable NatWest 6 Nations grand slam win, TV34 has secured the rights to Champions Cup rugby rights in a four-year deal. The Virgin Media-owned TV group will broadcast one live Champions Cup match per week of the tournament from the start of next season (October 2018) until the final in May […]
Rothco recreates JFK’s voice for Dallas speech
The Times Ireland edition commissioned Rothco to mark President John F Kennedy’s legacy in the lead up to the end of the centenary of his birth. ‘JFK Unsilenced’ uses specialist AI technology to recreate the speech the 35th US president was due to make in Dallas, on the day, November 22nd 1963, he was assassinated. […]
Irish dancers on a high at London’s Shard
Kicking off the St Patrick’s celebrations in London in style, Tourism Ireland arranged for a troupe of Irish dancers to ascend The Shard, to perform Europe’s highest Irish dance. A spectacle not to be missed, the dancers will return on St Patrick’s Day, with performances throughout the afternoon. Anyone with the name Patrick, Patricia or […]
Deadline nears for An Post’s Smarts
Irish marketers are reminded that the deadline for this year’s An Post Smart marketing awards is 5pm on Thursday, March 29. The awards aim to recognise and reward innovative marketing campaigns undertaken by Irish businesses of all sizes. The ‘Fox’ goes to campaigns voted as the most impactful, insightful, intelligent and innovative. A single entry costs €150 […]
Bank of Ireland has plans to improve homes
Bank of Ireland is marking the fourth year of its sponsoring home renovation show Room to Improve with the announcement of a number of home buying events taking place nationwide this year. The show with architect Dermot Bannon returned to RTÉ television recently with singer Daniel O’Donnell and his wife Majella guesting in the first episode. […]
O’Callaghan signs up to Topline for Men’s Sheds
Hardware, DIY and building materials supplier Topline has teamed up with Irish Men’s Sheds to try and help the men’s community initiative across the country. Former Munster, Ireland and Lions rugby player Donncha O’Callaghan is acting as brand ambassador. Topline has over 160 members nationwide and the Irish Men’s Sheds Association supports 400 members. The […]
Dunnes Stores on top in growing grocery market
Dunnes Stores tops the grocery market for the three months to February 25 in share figures released by Kantar Worldpanel. Growth for the period was up by 3.9 per cent to €96 million. Dave Berry, director, Kantar Worldpanel, said two factors led to the growth. First, shoppers bought slightly more expensive items, reflected in sales growth […]
Ireland ads hit Italy’s airports and train stations
Almost 19 million Italians are expected to see ads promoting Ireland as a tourist destination in metro stations in the cities of Rome, Milan and Brescia, as well as on 280 screens in 13 different airports around Italy, over the coming weeks. A new Tourism Ireland campaign with Boscolo Tours, one of Italy’s leading tour […]
