Europe’s advertising industry representative body has responded to tariffs and the threatened trade war by the Trump administration in the US with a statement. The board of the European Association of Communication Agencies (EACA) said that in light of these developments, EACA emphasises the detrimental effects of tariffs on both consumers and businesses. “We do […]
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Telegraph ad series gets inside stories
Independent creative agency The Public House has been hired by Mediahuis to roll out a new campaign for the Belfast Telegraph across audio, out of home (OOH), digital, print, and social. ‘Inside Every Story’ comprises five visuals that the newspaper’s audience placed into the stories they read about, in print and online. The agency has […]
TBWA has fun with Deep RiverRock
Deep RiverRock, the Coca-Cola water brand, which is bottled in County Antrim, has launched a new campaign called ‘That’s Better’ Created by TBWA, the ad cuts through exaggerated claims often made by drink brands, embracing the simple truth: Deep RiverRock won’t make you better at anything except hydrating. Research shows that while consumers know water […]
IAPI’s 14 Young Lions off to Cannes
This year’s 14 winners of the Cannes Young Lions competition has been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The competition aims to provide early-stage career development to young professionals giving them an opportunity to showcase their talent on a global stage at the world famous advertising festival. The selection process involved […]
National Lottery shortlists agencies
The National Lottery creative review has been narrowed down to a shortlist of two creative agencies, Boys+Girls and Folk VML, and Oliver on the production side. Regarded as one of the country’s most sought-after pieces of creative advertising business, the account was put out to pitch by its owner, La Française des Jeux (FDJ), which […]
News UK’s Wireless Ireland now Onic
The Rupert Murdoch-owned News UK & Ireland has rebranded its Wireless Ireland radio and digital group as Onic. The group includes Dublin’s FM104 and Q102, Cork’s 96FM and C103, Live 95 in Limerick, LMFM and U105 in Belfast. The company’s sales house, Urbanmedia, is now part of Onic and will continue to handle sales for […]
PRCA puts Spotlight on awards show
The Public Relations Consultants Association (PRCA) has rebranded its Excellence in PR awards competition as the Spotlight Awards for Excellence in Communications. The awards have run for over 30 years. Brian Harrison (pictured), PRCA chair and managing director of MKC, said the awards celebrate the value and impact of PR. He said practitioners add value […]
Love Irish Food in TV tie-up with Sky
Love Irish Food (LIF) has teamed up with Sky Media in launching Taste of TV, a €50,000 advertising fund aimed at helping LIF members grow their business in 2025. The fund will provide one LIF member with the chance to win a Sky-sponsored TV advertising campaign, coupled with the creation of a TV commercial. LIF […]
Gary Brown’s Dockers set for Ambassador
After a sell-out run at Dublin’s Liberty Hall theatre last year, Dockers returns to the stage at the Ambassador from April 8-12. Written by former Folk Wunderman executive Gary Brown, the two-person play, which has been described as “an expansive musical”, tells the story of Dublin’s docklands through recollections and songs. Directed by Joe O’Byrne, […]
RTÉ newsletter for Irish advertisers
RTÉ has produced the first issue of its newsletter for advertisers targeting consumers through the use of Irish. Nuachtlitir Thráchtála will be issued periodically by the broadcaster’s commercial department with the aim of supporting and offering guidance to Irish language advertisers, and promoting the use of Gaeilge in the industry. Cliodhna Ní Mhianáin, clearance translator […]
Amazon.ie service up and running
Amazon.ie has been officially launched by the worldwide goods delivery service. Irish customers can now sign up to one-day delivery on millions of products, and browse items with local pricing and without extra customs charges. Irish businesses like Barry’s Tea, Bewley’s, and Ella & Jo will soon be available on a special brands of Ireland […]
Off the Ball airs new animated ads
Sports media brand Off The Ball has unveiled a new ad campaign. With a tagline of ‘The Biggest Conversation in Sport’, the 30-second animated piece highlights the breadth of sports content and commentary the brand delivers. From GAA to golf and rugby to football, the campaign promotes OTB as more than a radio show. The […]
Marketing Society to discuss attention
The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it had a huge impact. Now, five years on, marketers look to debunk some of the biggest myths that still exist surrounding attention in marketing. In a […]
