Creative agency Folk VML have launched a new campaign for Brennans Bread family pan complete with wax paper promoting freshness for one of Ireland’s best-loved loaves for generations. At the heart of the campaign is the simple truth: the iconic yellow wax paper isn’t just nostalgic, it’s essential; it’s what keeps the bread’s freshness in. […]
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Decathlon runs with GAA+ podcast
Decathlon has agreed an eight-week sponsorship with the GAA, coinciding with the roll out of Rarified, a midweek video and audio podcast featuring behind the scenes of Gaelic football and hurling. Hosted by football All-Ireland winners Marc Ó Sé and Paddy Andrews, along with hurling All-Ireland winners Richie Hogan and Bubbles O’Dwyer. New Rarified episodes […]
Premier Lotteries appoints Folk VML
National Lottery operator Premier Lotteries Ireland (PLI) has appointed WPP agency Folk VML to its creative account after seeing presentations from Boys+Girls and production house Oliver. Regarded as one of the country’s most sought-after pieces of creative advertising business, the account was put out to pitch by PLI’s owner, La Française des Jeux (FDJ), which […]
ASA makes three new board appointments
The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has appointed Gary Joyce (above), Siobhán Masterson and Stephen Jackson to its board. The ASA board is responsible for oversight of the body’s business activities and performance, and also contributes towards drawing up […]
Dentsu reports more Irish people plan to holiday
In Dentsu’s latest Pulse survey of 1,000 Irish adults, three in four plan to take a holiday in 2025, which is a slight increase on previous years. By March, one in three had already booked their trip, while one in 20 adults had already been away. Yet, a quarter of adults either have no plans […]
Adland mourns loss of Sue Cleary
The advertising industry has lost a shining light with the death of Sue Cleary who passed away recently after an illness. Sue was a respected creative brand consultant and worked as a client services director in several agencies, including CKSK, Brando, TBWA, DDFH&B and Ogilvy. In more recent years, she was a founder and non-executive […]
Effie and ICAD call for award entries
The Institute of Advertising Practitioners in Ireland (IAPI) and the Institute of Creative Advertising & Design (ICAD) have called for entries for their annual Effie effectiveness in advertising and ICAD creative award shows respectively. Now in its fourth year, the internationally-recognised Effies competition replaced Adfx. The awards spotlight ideas that work and encouraging thoughtful dialogue […]
Beat’s raunchy podcast set for Wexford festival
Beat’s Daily Dilemma Uncensored Live podcast is coming to the Wexford Spiegeltent. The multi-genre festival features music acts, comedy performances and live podcasts. Earlier this year, Beat’s breakfast duo, Niall Power and Shonagh Lyons, took their raunchy show to a sold-out audience in Wexford town on Valentine’s night. From the kinky to the contentious, the […]
Invention rolls out new Lucozade Energy work
Invention Ireland has launched its latest campaign for Suntory’s Lucozade Energy drink with the GroupM agency creating a series of videos homing in on the brand’s taste, energising benefits, and range of sub-brands. Created to complement the current campaign in the UK, the message is tailored for the Irish market with key reasons to buy. […]
Ipsos B&A to discuss climate change report
Ipsos B&A directors Niall McCaffrey and Kieran O’Leary (pictured) will host a May Day webinar on the agency’s People & Climate Change report. The analysis captures global public opinions across 32 countries and explores perceptions of the risks facing the world from the climate crisis as well as to where the responsibility lies for action. […]
McDonald’s top OOH spender in Q1
Fast food chain McDonald’s was the biggest brand on out of home (OOH) media in the first quarter, PML’s Watch monitor indicates. Its investment in the channel accounted for 2.5 per cent of all OOH display value and included promotion of Eurosaver, McCrispy and breakfast offerings along with tie-ins with the Minecraft movie and Stormzy. […]
Droga5 rolls out teen support ads
The Netflix drama series Adolescence has been dominating feeds, headlines, and dinner table conversations. But it’s also sparked something deeper: parental fear. Opinion pieces and TikTok videos of distressed ‘boy moms’ reveal an unease about raising teens in a world shaped by social media, smartphones, and the rise of misogynistic content. The New Yorker described […]
Red C reshuffles senior team
Red C Research has reshuffled its management team following an announcement that the agency’s co-founder and managing director Sinead Mooney (pictured) will retire in May. Mooney and Richard Colwell co-founded Red C in 2003 having worked together at Lansdowne Research. While she retires as Red C’s Irish MD, she will still act as a part-time […]
