Mars Wrigley has appointed Siobhan McAuley as interim market head for Ireland in the Mars health and wellness division in the UK and Ireland. In her new role, she will develop, manage, and execute Irish market strategy to drive sustainable growth across the business, with a focus on the Kind and Trü Frü brands in the […]
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Zamparelli again fronts for Pieta
Broadcaster Jennifer Zamparelli is the brand ambassador for this year’s Pieta Darkness Into Light campaign, urging individuals, families and communities right across Ireland and worldwide to walk at daybreak in support of the charity’s suicide and self-harm prevention services. The campaign is again supported by Electric Ireland. An estimated 177 walks will take place across […]
Muldowney takes lead role at Verve
Experiential and brand activations agency Verve has promoted Barry Muldowney (above) to the role of group managing director. Ronan Traynor, who launched the agency 35 years ago, is now executive chair. Verve has offices in Dublin, London and Amsterdam. More recently, it opened an office in Singapore to service clients in the Far East. Verve […]
DMG takes major stake in WLR
DMG Media Ireland has acquired a majority shareholding in WLR. The acquisition sees the Waterford radio station join the Irish Daily Mail and a host of online brands across four core pillars: newspapers, consumer digital, B2B and broadcast. WLR is the leading independent radio station serving Waterford city and county attracting 65 per cent of […]
Deloitte sponsors Swim Ireland programme
Swim Ireland has secured Deloitte as its new sponsor. The multinational business services group for its performance programme supporting Ireland’s high-performance swimmers and divers as they prepare for international competitions. The three-year deal – details of which were not disclosed – extends through to Los Angeles 2028 and beyond. Ambassador The 2024 Irish Sports Monitor […]
Applegreen backs Nova’s PJ & Jim
As Radio Nova celebrates the fifth year on air of its breakfast show, Morning Glory with PJ & Jim (weekdays, 6am to 10am), the station has announced the Applegreen forecourt retailer as the show’s new backer. To launch the new sponsorship, the show was broadcast live from Applegreen’s revamped site at M4 Enfield Westbound. Growth The […]
Droga5 rolls out new VHI work
Droga5 Dublin, part of Accenture Song, has launched its latest campaign for the VHI healthcare provider. Entitled ‘When It Means Everything’, the campaign marks the latest step in VHI’s ongoing evolution from a traditional health insurer to a total healthcare provider, spotlighting the breadth and depth of services available to its members. Awareness Designed to […]
F&B adds BnM renewable energy
Forsman & Bodenfors (F&B) Dublin has been appointed to handle strategic and creative work for BnM (formerly Bord na Móna), following a competitive tender process. The client declined a request from Marketing.ie to disclose the other agencies that were asked to pitch for the business. Ogilvy previously worked on the Bord na Móna account. The […]
ASA consults with public on code
The Advertising Standards Authority (ASA), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has launched a six-week public consultation on the future scope and content of the code of standards for advertising and marketing communications, aka ‘the code’. The code sets out the standards that advertisers, agencies, and […]
Wilson Hartnell’s Michael Maughan dies
Michael Maughan, former chairman of the Wilson Hartnell group, has died. He was largely responsible for the agency’s revival in the 1970s and 1980s. The growth of WH was one of the most significant developments in Irish advertising during that period, and the agency became one of Ireland’s top full-service agencies with Frank Young as […]
Guaranteed Irish rolls out G campaign
Guaranteed Irish launched its new nationwide campaign for Guaranteed Irish Month at Cork Airport, calling on consumers to ‘Look out for the G’ and support businesses that support Ireland. The month-long initiative will be showcased prominently across retail, forecourts and transport hubs. In today’s world, trust matters more than ever. Shoppers are conscious about where […]
Folk VML creates new BoI work
Bank of Ireland has a new brand campaign entitled ‘Right with you’ which was developed by WPP’s Folk VML as creative lead. The platform is aimed at providing examples of how the bank supports customers with the right advice, products and tools at the moments that matter most, enabling bank customers to have greater financial […]
Laya Arena gets €59m stand cover
The Laya Arena has undergone heavy duty building work in recent months with the installation of a new roof for the €59 million stand in the Royal Dublin Society (RDS) sports campus in Ballsbridge. The stadium’s new three-storey Anglesea Stand will accommodate 6,775 seated spectators in time for the opening day of the Dublin Horse […]
