Bord Gáis Energy (BGE) has launched a new TV and print campaign, highlighting the benefits that over 260,000 members of its rewards club can receive, including an opportunity to get exclusive access to All-Ireland Senior Hurling Championship tickets. The 40-second TV ad stars comedian John Colleary (above left) of Savage Eye and Irish Pictorial Weekly fame. […]
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Kepak signs Rustlers deal with FAI
As the Republic of Ireland football team prepares for the important World Cup qualifier against Austria at the Aviva Stadium this Sunday, Kepak meat company has agreed an official sponsorship deal for its Rustlers flame grilled burgers with the Football Association of Ireland (FAI). As well the four-year FAI squad deal, the brand is the […]
Call for entries to outdoor advertising awards
It has been announced by the Outdoor Media Association (OMA) that entries to the 26th Outdoor Advertising Awards are now open. The awards, which take place every two years, celebrate excellence in content and planning in out of home advertising throughout Ireland. The ceremony will take place in the Shelbourne Hotel on Thursday, October 12, […]
SuperValu still on top as growth increases
The latest grocery market share figures from Kantar Worldpanel for the year ending 21 May 2017 show that the market continues to grow despite price deflation. Grocery market value was up by 2.2 per cent during the past quarter compared with last year, making the sector worth €2.37 billion over the 12 weeks – up […]
Carr sets up behavioural economics team
Carr Communications has become Ireland’s first PR agency to invest in a dedicated behavioural economics and sciences team. In an age of information overload, this discipline has become increasingly popular across the globe as people try to cut through the noise. Shortly after forming a coalition government in the UK in 2010, prime minister David Cameron established […]
GroupM to merge MEC and Maxus
WPP’s GroupM is to merge two of its media agencies, MEC and Maxus. MEC Dublin is headed up by David Hayes, while Maxus is run by Jonathan Conlon. Operating out of Ogilvy’s offices in Ely Place, MEC clients include Vodafone, General Mills’ Yoplait, cereals and biscuits and Screwfix.ie. Last year the agency rolled out its Wavemaker content […]
Love Irish Food launches brand award at Bloom
Love Irish Food, in partnership with out of home (OOH) advertising company Exterion Media, announced the launch of the annual Love Irish Food brand development award in the Food Village at Bloom. The award provides Love Irish Food member brands with the chance to win an €80,000 OOH campaign to promote their brand to consumers. […]
Chalke goes it alone with new agency
Aaron Chalke has left Mediaworks to set up a new brand activations agency called Foe. Chalke, who was an experiential director with the Core Media group, says his new business aims to generate a higher return on investment for marketing campaigns. It will […]
Sky rolls out ads for Now TV platform
Sky Ireland has a new TV, out of home (OOH), digital and radio campaign in support of its new Now TV online streaming service. Now TV allows viewers to watch live pay TV and on demand shows, box sets, movies and sports, all without a contract. The campaign launched with a 40” TV spot, featuring […]
BJAI Challenge raises €50k for Dublin Simon
The Business Journalists Association of Ireland (BJAI) raised over €50,000 for the Dublin Simon Community (DSC) at their annual corporate challenge quiz. It is the 17th year that the quiz has taken place and the event has raised over €550,000 for DSC to date. William Fry were the overall winners of the challenge, with WHPR second and […]
O’Doherty to lift Beko machine up Kilimanjaro
Enda O’Doherty plans to carry a Beko washing machine to the summit of Africa’s highest peak, Mount Kilimanjaro in July to rise funds for Pieta House. The Waterford man aims to spread a positive mental health message through the symbolism of carrying a heavy hidden load and to bring awareness to the importance of asking […]
Ian Young steps down as IIBBDO boss
Ian Young is stepping down as chief executive of Irish International after 23 years and agency owner, Omnicom’s BBDO, has appointed Neal Davies as his replacement. Young will become the agency’s executive chairman. Davies joins IIBBDO in August, having served as president and CEO of awards show Effie Worldwide, headquartered in New York. He has […]
Horgan voted Cork’s top business woman
Susie Horgan, managing director of Springboard PR & Marketing, has been named Network Cork business woman of the Year 2017. The news follows recent growth at the agency, which is five years in business. The award honours Cork women who have shown exceptional business achievements. Horgan had already won the SME less than ten employees category. […]
