Research from Irish Life has revealed increasing dissatisfaction with interest rates on deposit accounts, with two thirds of adults in Ireland unhappy with the rate of returns they are receiving. It represents a rise of ten per cent on figures from March this year. There also seems to be a lack of awareness around interest rates […]
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Young marketers push thought leadership
Young marketers from across the industry attended the Marketing Society Future Council’s first event in Foley’s on Merrion Row. Aimed at marketing professionals with 3-5-years’ experience, the ‘Influencing the Influencers’ forum saw the audience receive advice from the panel of speakers on how to be more influential within their careers. With a breadth of experience across the […]
IADT marketing lecturer Barry McIntyre dies
Barry McIntyre, lecturer in marketing at the Institute of Art Design & Technology (IADT) in Dun Laoghaire, has died suddenly, just a few days after his 60th birthday. He became marketing lecturer at the college in 2000. A popular figure in the advertising industry, he started his career in the Irish Press, working alongside Donie […]
TAM unveils tool for measuring across devices
Television Audience Measurement (TAM) Ireland launched a plan for monitoring viewing across all devices – TV, laptop/PC, tablet and smartphone at a conference for advertisers and agencies in the Aviva Stadium. TAM will deliver the Video Integration Strategy for a Total Audience – or Vista for short – across four stages, TAM chief executive Jill […]
Red FM scores treble at PPI Radio Awards
Cork’s Red FM scored a treble at this year’s PPI Radio Awards, including music station of the year. Comedian and Today FM DJ Dermot Whelan presented the awards which were attended by over 700 guests. Red FM also went home with best breakfast programme for the KC Show (pictured) and best interactive speech programme for […]
Shortlist for journalism awards announced
From a record number of 1,200 entries for this year’s NewsBrands Ireland Journalism Awards the competition has been narrowed down to a shortlist of 141 entries across 24 categories. All category winners are eligible for the Journalist of the Year gong. The shortlist was announced by the judging panel chairman Professor John Horgan. The awards […]
Forties seen as decade of most happiness
Six in ten Irish people are happy with their current age but the forties is most widely regarded as the decade of peak happiness, a ‘I Love My Age’ survey for General Mills’ Yoplait yogurt shows. Most people consider 43 as the age for peak happiness, with men going for 45 as the best age and […]
Adforce signs deal with Californian publishers
Advertising network Adforce.com has agreed a three-year contract with the California Newspaper Publishers Association (CNPA) to provide digital ad services for CNPA members. It is the second of two US deals for the Irish group headed by Colm Grealy (pictured), following a similar deal agreed with the New York Press Service (NYPS) in February. The financial terms […]
Smithwick’s homes in on craft brews with TV ad
Diageo has launched a new TV ad for its Smithwick’s bottled craft beers – Irish Red Ale, Pale Ale and Atlantic Blonde Ale. Called ‘We’re in it, for the love of it’ , it brings together homebrewers and Smithwick’s brewers – from a husband and wife duo, to a computer engineer, a chef and a […]
Coca-Cola in pre-Budget rush to go sugar free
Coca-Cola Ireland has launched Coca-Cola Zero Sugar and its bottlers division is rolling out its Deep RiverRock flavoured waters sugar-free, with no calories. The move is made ahead of the Budget and the Finance Minister Michael Noonan’s plan to introduce a sugar tax. The new recipe is said to bring Coca-Cola Zero Sugar closer to […]
Lenihan now CEO at NewsBrands Ireland
NewsBrands Ireland has appointed Ann Marie Lenihan to the new position of chief executive officer, following a strategic review by its management committee. Lenihan has worked with the newspaper industry for over 20 years, most recently as communications and public affairs manager for the lobby group previously known as National Newspapers of Ireland (NNI). Working alongside […]
Adland gives support to Peter McVerry Trust
A groundbreaking new ad campaign for the Peter McVerry Trust homeless charity was unveiled at an agency breakfast hosted by cinema sales house Wide Eye Media in the Odeon multiplex near the 3 Arena. The 60-second ad, titled These Little Things, is an initiative involving production company Pull the Trigger, director Kieron J Walsh, Oscar-nominated […]
McMahon new Aer Lingus marketing manager
Dara McMahon, who heads up the NewBrands Ireland representative body for national and regional newspapers, has been appointed as Aer Lingus marketing manager. McMahon joined the print lobby group two years ago, when it was still known as the National Newspapers of Ireland (NNI), replacing Frank Cullen, who retired. She was previously senior strategic manager […]
