Three in four marketing pros in Ireland named official rather than non-official Rugby World Cup (RWC) sponsors of the 2015 Rugby World Cup in England as brands that they felt stood out, with Heineken and Land Rover shoulder to shoulder at the top of the research, a joint survey by sponsorship consultants Onside and the […]
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McGargles wins Love Irish Food brand award
The Rye River Brewing Company beer McGargles is the winner of the fourth annual Love Irish Food brand development award. The win sees McGargles receive €70,000 worth of out of home advertising space from Exterion Media. In addition, ad agency OwensDDB has contributed an €8,000 creative bursary to the award open to Love Irish Food […]
B&A retains TV measurement contract
Following a competitive review, research agency Behaviour and Attitudes (B&A) has been retained by TAM Ireland and Nielsen to handle the establishment survey contract for another three years. The survey is a foundation stone of the TV measurement service, providing the detail of TV-related equipment in homes from which universes are calculated. It is the […]
50 Ways to Kill Your Mammy wins Emmy
Sky 1’s 50 Ways to Kill Your Mammy was a winner at the 2015 International Emmys in New York, picking up the award for best non-scripted entertainment. The mother-son reality show stars Baz Ashmawy and his 71-year-old mum, Nancy. It has proved a major rating success in Ireland, the UK and overseas and acquired by broadcasters in […]
Tasty results for Cadbury’s in YouTube test
The introduction of YouTube Brand Lift surveys in Ireland gives a real-time understanding of the impact of ads on brand awareness and ad recall. The first Brand Lift survey was conducted for Cadbury Ireland by Google, Mondelez and PHD Media. It showed an 84.5 per cent lift in ad recall and 38.9 per cent rise […]
Irish International scores brace at Epicas
Irish International BBDO has become Ireland’s first agency winner at the Epica awards since 2011 by taking home two golds from the show in Berlin. The awards are for the Road Safety Authority (RSA) mobile phone use “Anatomy of a Split Second” and Guinness Rugby’s ‘Anthem’. The Epicas attracts thousands of entries from over 70 countries worldwide. […]
Agencies to star in World TV Day
To mark World Television Day, RTÉ TV Sales will deliver a broadcasting innovation this weekend. In 1996, the United Nations (UN) General Assembly proclaimed November 21 as World Television Day, to recognise the growing impact of TV and its ability to educate, inform, entertain, foster democracy, encourage freedom of speech and create a range of innovations. […]
Christmas spend over €500 this year
With Christmas fast approaching, almost nine in 10 Irish households have no plans to cut back on festive spending this year, with most people planning to spend the same amount as last Christmas, or more. Research for Aviva Home Insurance found that over two thirds of respondents over-spent last Christmas. But half of those interviewed […]
Fanning writes on consumerism
Marketing.ie columnist John Fanning writes about consumerism in an essay published online by Dublin Book Reviews (www.drb.ie). In an article entitled ‘Really, I’m Stuffed’, Fanning starts by saying that criticism of consumption has a long history. Over 2,000 years ago the Roman poet Lucretius criticised his fellow citizens for always seeking something new. In 1744 […]
PML bought by Posterscope
UK-based Posterscope has bought PML Group, Ireland’s leading out of home (OOH) advertising specialist, for an undisclosed sum. Following completion of the deal, PML will be part of the Posterscope worldwide network, which is part of Dentsu Inc. Established in 1982 by Jimmy Cashen and the late Gerry O’Donoghue, PML has offices in Dublin and […]
Newstalk appoints Tim Collins as CEO
Communicorp is to appoint Tim Collins as CEO of Newstalk subject to the normal regulatory approval. Collins is currently the CEO of Ocean FM and a consultant to Northern Media Group. He is also a long standing director of the Independent Broadcasters of Ireland (IBI). He has worked in media since 2004 and led the bid for Ocean FM’s […]
IAPI launches video for DIT course
What makes advertising seem better than any other industry? The ideas. The sometimes mad, always creative ideas. They’re what get us excited every day and what we strive to deliver continually. And even the naysayers who publicly object to advertising tend to enjoy the spectacular, crazy, funny and at times artistic ideas that can sprout […]
Local newspapers explored on RTÉ
A new series celebrating the role of the local newspaper industry in Irish life starts on RTÉ One this Thursday. The Local Eye is a six-part series following the fortunes of three regional newspapers – The Clare Champion, The Mayo News and The Munster Express – as they carve out a new space for themselves in a […]
