As our regular readers will know, Marketing Magazine has been established in the world of print for almost two decades. The blog is our entry into the world of social online media, and we’re very much looking forward to connecting with old friends and making new ones. This is our first post of many, covering […]
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Jacksons to launch MJ merchandise
The estate of Michael Jackson is seeking to create exclusive merchandising deals for MJ-related products such as clothes and stuffed toys. The estate has applied to a California judge for the rights so as to avoid other people trying to exploits MJ’s popularity with unlicensed products
Slatterys hopes to score with Man United
Slattery Communications, the PR and sports sponsorship agency run by Padraig Slattery, has pulled off a major coup by winning the rights to represent Manchester United’s commercial interests in Ireland. Agencies like Platinum One, run by Fintan Drury, have handled projects for Man United but the Slatterys deal provides exclusive access to Old Trafford while […]
Press takes aim at posters
They say desperate times require desperate measures, so it’s interesting to see the National Newspapers of Ireland (NNI) having a shot at outdoor. In a series of half page ads in The Sunday Times in recent weeks, the NNI has tried to undermine the value of posters compared to the impact of press. The ad’s […]
Who's for the Dublin shirt?
After what can only be described as an annihilation of Dublin by Kerry in the football championship quarter final on the August bank holiday Monday, it’s anyone guess who will be brave enough to replace Arnotts as the Dubs’ shirt sponsor. Among the names that have been bandied about are Vodafone (biggest GAA advertiser on […]
New Bud ad on track for greatness?
The new Budweiser TV commercial by DDB London is proving a big hit on YouTube and is getting plenty of airing at key times on TV. Shot over 50 hours during five days in Chicago and using 300 actors, it was directed by Chris Palmer, the man behind Skoda ‘Cakes’. The Hours, who have supported […]
Progress on Nielsen report
Concerns about the quality of the Nielsen ad spend monitoring service are due to be sorted in the coming weeks, industry sources have indicated. Agencies have been up in arms about various aspects of the report and have demanded action as a matter of urgency. Liam McDonnell of Aegis is heading up the IAPI group […]
Bertie for News of the World
So Ireland’s former taoiseach Bertie Ahern is to take up the offer of guest sports columnist at the News of the World. Is it a case of the Aussie-born media magnate, Rupert Murdoch, once dubbed the Dirty Digger, giving an old mate a dig out? Not surprisingly, letter writers to The Irish Times have commented […]
Obama mocked in 'Joker' posters
Judging by the poster showing Barack Obama as Heath Ledger’s Joker and daubed with the word ‘socialism’ in various locations across LA, there appears to be a concerted effort by the far-right to undermine the US president. The uncredited poster shows his lips smeared in red lipstick, his eye sockets kohl-black and his hair dyed […]
