Ireland’s newest health insurer GloHealth has launched in the Irish market with an advertising campaign which includes outdoor, press, digital and radio. Created by Image Now, the ads aim to communicate what GloHealth is said to be all about, namely good value health insurance tailored to personal needs. GloHealth is simplifying insurance plans for consumers […]
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CBS trials back-lit bus ads
CBS Outdoor Northern Ireland has launched Ireland’s first fully back-lit Led bus t-side trial. The contractor partnered with Coca-Cola for the trial, delivering its Olympic message to over 650,000 people in greater Belfast. The trial will run alongside Coca-Cola’s Olympic campaign on standard t-sides during the Games. CBS Outdoor general manager Martin Heatley said the […]
DAA rolls out Loop ads
The Loop has launched a through-the-line marketing push in support of its summer campaign, including for the first time a PR and social media element. Entitled ‘Your Holiday starts at the Loop’, the campaign has been developed to highlight the airport shopping experience and the benefits of arriving for flights early. The ads target families heading […]
Publicis D opens in Cork
Publicis D has opened a healthcare office in Little Island in Cork as part of its on-going development. Cork business woman of the year Yvonne Farrar and former managing director of Kanvas Communications has been recruited by the agency, which is run in Ireland by John Canacott (pictured). Farrar is joined at the Publicis Groupe […]
Talking through shows most annoying for TV viewers
People talking while others watch TV programmes is is the most annoying habit for Irish viewers, a survey by Sky Ireland reveals. Random chat was said to be the biggest irritant for 56 per cent of the 1,051 viewers interviewed for Sky by the Publicis research agency Ask Chilli. Channel surfing was next in line, […]
ICAN rolls out HTML 5 mobile ads
Communicorp’s digital agency ICAN is rolling out Ireland’s first ever, custom-built HTML5 overlay mobile campaign for mobile device insurance website www.mobilecover.ie. The insurer provides the mobile device cover in Ireland for smartphones, tablets and laptops, underwritten by Zurich Insurance plc. The mobile campaign urges consumers to “protect your phone from yourself’’ and the HTML5 overlay […]
Aegis sold to Dentsu for £3.2bn
Japanese agency Dentsu has bought Aegis for a reported £3.2 billion as it tries to expand its interests outside its home market. The sale comes after years of speculation concerning French financier Vincent Billore, the largest shareholder in both Aegis and Havas. The fee is 20 times full year 2012 projected price earnings, compared to […]
RTE hires BBC newsman
RTÉ has appointed Kevin Bakhurst as managing director of news and current affairs. He has been deputy head of the BBC Newsroom since 2010, overseeing BBC TV News, Radio News and the BBC News website. He helped create the BBC Multimedia newsroom and the BBC News move to central London. Bakhurst was controller of the […]
Hartley leads commercial at GloHealth
Vanessa Hartley has joined Ireland’s new health insurer GloHealth as commercial director. A former group marketing director at Aviva Ireland, where she was in charge of health, general insurance and life and pensions, Hartley will now direct the new company’s sales and marketing activities. GloHealth is backed by Oliver Tattan of Insurance Regulatory Capital. Tattan […]
Irish among top EU online users
More Irish people are online compared to the EU average, the IAB Europe Mediacsope survey which includes Ireland for the first time shows. The study by Amárach Research shows that 80 per cent of Irish people are online, compared to the 65 per cent EU average. The study, supported by IAB Ireland and Adtech, shows […]
Buckley joins INM board
Clear Channel Ireland (CCI) managing director Terry Buckley has been appointed as a non-executive director of Independent News & Media (INM). The INM board now has six members. Buckley, who took charge at CCI in 1997, is on the council of patrons of Special Olympics Ireland, which is chaired by Denis O’Brien, INM’s biggest shareholder. […]
Barnardos boss slams Centra flyer
Barnardos is shocked at a flyer distributed by two Centra stores in Dublin promoting special offers including alcohol under the banner of ‘Children’s Allowance Day Deals’. The charity says it sends out the wrong message to families on what child benefit is meant to do – assist with the costs of child rearing. Barnardos’ CEO […]
Ni Dhathlaoi and Ryan elected to Marketing Society council
Annette Ni Dhathlaoi and Jonathan Ryan have been elected as new council members of the Marketing Society. Ni Dhathlaoi, who is head of insight at Kerry Food, replaces Jimmy Murphy of Publicis on the society’s general panel, while Ryan, head of consumer research at Kraft Foods, takes over from Orla Murphy of Amárach Research, on […]
