In what is claimed to a first for an Irish FMCG brand, Bulmers Irish Cider has launched an augmented reality (AR) app – the Bulmers deCider to drive an on-pack promotion in Ireland. The app allows users to win prizes and engage with others in real time, tapping into what’s happening in venues around the country. […]
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BAI plan to ban cheese ads 'mad'
Members of the Oireachtas Committee on Communications who met with representatives of the National Dairy Council (NDC) in the Dáil yesterday described the Broadcasting Authority of Ireland’s proposal to ban cheese advertising on children’s TV shows as “absolutely crazy” and “mad”. NDC interim chief executive Maeve Guthrie told the committee the BAI proposal was based […]
Adfaces launches in Ireland
The Adfaces online outdoor advertising platform will be formally launched in Dublin tomorrow. Targeted at small and medium enterprises (SMEs), Adfaces allows marketers to buy outdoor and out-of-home panels through the internet for as low as €3.60 a day. Adfaces CEO Nick Dimer said the service was launching in Ireland with over 1,600 panels. The company […]
McDonald's drops Vittel for Ballygowan
McDonald’s Ireland has switched to Ballygowan as the exclusive bottled water brand for its 81 restaurants across Ireland. McDonald’s sells over 1.25 million bottles of water in Ireland annually and has used Vittel bottled water up until now. Commenting on the move, Adrian Crean, McDonald’s Ireland managing director, said the company likes to source Irish products […]
Acorn named top DM agency
Acorn Marketing has been named as Ireland’s top agency at the An Post Integrated Direct Marketing awards presented at a gala dinner in the Mansion House last night. The agency, founded by chairman Frank McCaughey, competed with Brando, Goosebump, Javelin Direct and Target McConnells. Acorn is now run by chief executive Phil Cottier and managing […]
Dixons back FAI for Euros
Currys and PC World electrical retailers have signed up as sponsors of the Football Association of Ireland (FAI) in the build to this summer’s UEFA European Championships in Poland and Ukraine. The agreement lasts for the entire tournament, which officially gets underway in Warsaw on Friday, June 8 with 16 nations competing, including England, Germany, […]
Quinn becomes Laya Healthcare
Quinn Healthcare private health insurance provider is rebranding to Laya Healthcare. The new name is derived from the brand promise to its members – looking after you always. The company is currently in the process of communicating the name change to its 450,000 members. As from today, the company’s new underwriter is Elips Insurance, a wholly […]
Enright to return to Mindshare
Paul Enright is leaving Vizeum after five years to return to Mindshare to work on the Unilever account. He joins the agency as planning director Mark James moves to Carat as strategic director in place of Peter McPartlin, now the chief executive of Today FM. Enright’s main client at Vizeum was Johnson & Johnson (J&J). […]
Eurospar backs Rehab again
BWG Foods has chosen Rehab as its Eurospar charity of the year for the second year in a row. Last year, the sponsorship resulted in €60,000 being raised for the charity. Among the fundraising efforts planned for this year is a bottled water promotion which sees ten cents from in-store sale going to Rehab. Counter […]
MediaCom wins €5m Coca-Cola
WPP-owned MediaCom has been appointed by Coca-Cola Ireland to handle its brand portfolio, including the iconic flagship Coke brand. The business is said to be worth about €5 million a year and was previously handled by Interpublic’s UM. The win was secured following a three-way contest with Starcom and Vizeum. Coca-Cola brands include Coke Zero, […]
QR code cracks it for Boys and Girls
A quirky use of a QR code has won Boys and Girls the NNI Press Ad of the Month for March. The ad, aptly titled Curious?, was for Irish Distillers Pernod Ricard’s Brancott Estate Australian wine. Rory Hamilton was creative director, Anne Fleming copywriter and Bairbre McGlade handled the ad’s art direction. Media planning was […]
Gallagher to talk on Twittergate
Sean Gallagher, whose hopes of becoming President of Ireland were dashed by a tweet read out by Pat Kenny on RTE’s Frontline current affairs show shortly before polling day last October, will speak at the Media Future conference in Dun Laoghaire next month. It will be the first time the Cavan-born businessman and former Dragons’ […]
Ball now in O'Brien's court as O'Reilly quits INM
There is much speculation as to what Denis O’Brien’s next move might be now that Independent News & Media (INM) chief operating officer Vincent Crowley (pictured left) has replaced Gavin O’Reilly (right) as group CEO. The move is seen as a way of ending O’Brien’s attempt to oust O’Reilly at the group’s AGM in June. […]
