MediaVest has won the pitch for the Mars-Wrigley account after a review which included the two incumbents, Universal McCann (UM) and Mediacom. The Mars account includes all confectionery and pet food brands, including Galaxy, Twix, Maltesers, Snickers, Topic, Bounty, Starburst, Milky Way, Pedigree and Whiskas. Vodafone Ireland has appointed London-based Grey as its new strategic […]
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Fruity backer for FM104 show
Unilever and its Lipton fruit and herbal teas is the new sponsor of FM104’s Strawberry Alarm Clock. The show is hosted by Jim Jim and Mark Noble, pictured above with model Lynn Kelly, from 6am to 10am weekdays. The show attracts 73,000 listeners. Liz Finlay of Unilever said Lipton is a young and vibrant brand […]
Byrne to host election radio show
Claire Byrne will present RTÉ Radio 1’s late night political and current affairs programme, Late Debate, in the run-up to the general election from next Monday. Byrne currently presents The Daily Show on RTÉ One and has experience spanning 13 years in broadcasting in Ireland and Britain. She began her career in radio and worked […]
Creagh short gets Oscar call
Irish comedy The Crush made by freelance advertising creative Michael Creagh has been shortlisted for an Oscar in the best live action short film category in competition with four other nominees. The film tells the story of a schoolboy who is smitten with his teacher (Olga Wehrly). Belfast-born Creagh shot the 15-minute film in Skerries, […]
Sneddon to join Google
Mindshare managing director David Sneddon is quitting the WPP agency to join Google. Based in Dublin, he will take charge of online sales for Germany, Austria and Switzerland from April. Mindshare’s deputy managing director, Emma O’Doherty, will replace Sneddon. Initiative boss Chris Rayner is leaving Ireland to move to the agency’s head office in New […]
Specsavers hires WHPR
Wilson Hartnell Public Relations (WHPR) has added the Specsavers account after a five-way contest. Neither WHPR nor the optician would disclose the other agencies which pitched. Director Lorraine Dwyer will head up the account team. WHPR’s other clients include Diageo, Unilever, Aer Lingus, Marks & Spencer and Adidas. The Specsavers spoof of the Lynx Billions TV […]
Vision Express dominates Herald
Vision Express block booked today’s edition of the Evening Herald with 19 ads. The ads promote Vision Express frames, eye tests and Diesel, Emporio Armani, Jaeger, Oakley, Pepe Jeans, Ray-Ban and Ted Baker designer glasses. Vision Express has stores in Blanchardstown, Liffey Valley, Henry Street and Tallaght. The idea was developed in talks between INM […]
RTE2 runs with comedy double
A new comedy series with stand-up comics gets underway tonight with RTE2 showing Stand and Deliver and The Savage Eye, David McSavage’s edgy satirical show, returning for a second run. McSavage’s comedy sketches examine different aspects of Irish life, from the health service and crime to racism. The show boasts a cast of steteotypical characters which includes […]
Josh Howie for Laughter Lounge
Josh Howie is the headline act at the Laughter Lounge comedy venue in Dublin from January 27th-29th. Howie is the son of PR doyenne Lynne Franks, who was the inspiration for Joanna Lumley’s Patsy character in the BBC sitcom Absolutely Fabulous. Howie is an ex-public schoolboy, raised as a Buddhist who trained as a rabbi […]
Cawley NeaTBWA to handle Saorview
RTE has appointed Cawley NeaTBWA as its creative agency for Saorview, its free-to-air digital TV service due to be launched in May. Chemistry, Leo Burnett and Publicis QMP also pitched for the account. RTE says Saorview will offer viewers more channels, high definition (HD), higher quality sound, on-screen programme menus and digital teletext, all without […]
Star Sunday newspaper folds
The Independent Star is to close its Sunday newspaper the Irish Daily Star Sunday with the loss of 17 jobs. The Sunday newspaper did not record a profit since it was launched in 2003 and last year lost over €1 million. It was expected to lose more in the current year. Paul Cooke, managing director, […]
McCann promotes creative duo
McCann Erickson has promoted Emma Sharkey and Ray Swan to creative group heads in recognition of the work they have done in recent years, including campaigns for Heineken and the National Cancer Screening for Cervical Check. The duo have earned industry awards at ICAD and the Sharks. Both Swan and Sharkey joined McCanns from Ogilvy […]
Innovation and wise spending key in 2011
Marketing executives determined to innovate and make creative use of tighter budgets will win out in 2011 as employers come under more pressure to win business, Alternatives’ managing director Sandra Lawler has said. An ability to develop strategic plans and insights will be the key skill sets that stand out in the coming year. Lawler said […]
