German sweet marketer Haribo has caused some unrest in the UK over a wrapper image for its Maoam chewy sweet brand which appears to depict pieces of fruit having sex. A letter writer to the Daily Mail complained about the “lurid” illustrations on the wrappers and said he had a “heated exchange” with his local […]
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Lisbon Yes gets Ryanair funds
Ryanair has promised to spend a total of €500,000 on media advertising and “deeply discounted seats” in support of a Yes vote, with €200,000 going on press, posters and online activity, the airline’s chief executive Michael O’Leary said at a press conference yesterday. O’Leary said that Ireland’s future success depends on being at the heart […]
'Hangover' gives cinema reason to be fired and emotional
Helped by movie releases like ‘The Hangover’, ‘Slumdog Millionaire’ and ‘Harry Potter and the Half Blood Prince’, cinema attendances for the first five months of 2009 were better than the same period last year. Carlton Screen Advertising/Nielsen EDI reported 7.4 million admissions between January and May compared to 7.2m for the first five months of […]
Airtricity renews support for Miriam O'Callaghan show
Airtricity, the independent domestic electricity supplier, is to extend its sponsorship of ‘Miriam Meets…’, the RTE Radio 1 show in which Miriam O’Callaghan interviews two people who have a strong connection, whether through family, business or personal ties. The package includes four credited stings per show for an undisclosed sum. The show is switching to […]
Business more optimistic about prospects than consumers
Business leaders in Ireland are more positive about the likely signs of economic recovery than consumers with 27 per cent of those in business believing that while the economic situation is bad it has stabilished, a study by the iReach market research agency has reported. While 15 per cent of business leaders think the economy […]
Switching providers pays off for consumers
By changing broadband, mobile phone or electricity provider four out of five consumers save money, a National Consumer Agency (NCA) survey has shown. Switching one’s mobile phone provider is most popular, particularly among young people with 41 per cent of 15-24-year-olds making the switch due to peer pressure and promotions. Ann Fitzgerald, chief executive, NCA, […]
Ad spend to remain sluggish, Fitch reports
Media advertising revenues will continue to show declines and any recovery in spend will be slow, rating agency Fitch has reported in its mid-year review of European media. While the huge decline in ad spend in Europe in recent times is easing, it will be several years before revenues return to the heady days of […]
Ex-agency creative offers jobless card therapy
A former creative director of TBWAChiatDay in Los Angeles who was laid off from his job after a short time has come up with an idea to help those in adland out of a job. Tom Van Daele launched the cardsofchange.com website which recommends putting old business cards to good use. Rather than bin their […]
Dylan could voice satnav for car brands
The legendary singer-songwriter Bob Dylan, whose best known songs include Like a Rolling Stone and Blowin’ in the Wind, is in talks with two car companies to voice their satellite navigation systems. Dylan, real name Robert Zimmerman, now aged 68, revealed the news on his syndicated radio show, Theme Time Radio Hour, which is broadcast […]
McConnells MD resignation had been planned
The resignation of McConnells managing director Fiona Scott was entirely voluntary and had been planned for some months, agency director Stuart Fogarty has told marketing.ie. Fogarty was reacting to a story in the Sunday Tribune yesterday which suggested Scott’s departure may have been linked to McConnells being taken off the 02 creative roster. “That’s not […]
IRMA threatens action against UPC over Pirate Bay
The refusal by UPC to follow the lead of Eircom and agree to a request to block internet access to the Pirate Bay website means that the Irish Recorded Music Association (IRMA) will proceed with an injunction in the courts unless the broadband suppliers comply within a week, Dick Doyle of IRMA said today. Speaking […]
Rugby fans to get their kicks at RDS show
A show targeting Ireland’s growing legion of rugby fans will be held next month in the RDS in Dublin. The Rugby Show Live 2009 offers fans of the oval ball the chance to meet Leinster and Munster players, take part in kicking and passing competitions, learn to scrum properly and test fitness levels. Sponsored by […]
02 marketer spreads good vibrations
02’s head of brand and marketing communications in the UK, Shadi Halliwell, is launching a range of luxury sex toys with the full support of her employer. Halliwell launched Shy vibrators three years ago but she now hopes to secure retail shelf space for an extended line. She described Shy as the ‘Prada of sex […]
