Michelin, the world’s top tyre maker, has reintroduced its famous Michelin Man, aka Bibendum, to Ireland in a new campaign. One of the most widely-recognised marketing icons, Michelin Man is appearing in national press, outdoor and online ads for the first time in 20 years. Despite being the only tyre maker on the island, consumer […]
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Over one million watch Tubridy's Late Late debut
A peak audience of 1.089 million viewers tuned in to see Ryan Tubridy present his first Late Late Show on Friday night, Nielsen Media Research figures indicate. The show was watched by an average audience of 927,000 viewers, which is a 62.3 per cent share of all TV viewing during the entire show. Joe Dalton […]
O'Brien claims London titles costing INM €285 million
Businessman and media owner Denis O’Brien has fired another salvo in the latest battle for control of INM by accusing his fellow board members of allowing the Independent titles in the UK of drumming up costs of €285 million since the newspapers were first acquired in the mid-1990s. O’Brien, who owns a 26 per cent […]
Ryanair makes bags price rises of note
Ryanair has compounded its image as a no-frills airline by announcing a 50 per cent increase in the cost of checking in a bag and a 250 per cent hike in its charge for putting a second bag in the plane’s baggage hold from the start of next month. Passengers checking in one bag online […]
FitzGerald labels Coir posters 'noxious propaganda'
The anti-abortion group Coir has been accused of spreading “noxious propaganda” though its posters by former Taoiseach and Fine Gael leader Garret FitzGerald in his Saturday column in The Irish Times. FitzGerald said that Coir was seeking to abuse the memory of three of Ireland’s 1916 leaders, Thomas Clarke, Padraic Pearse and James Connolly, by […]
Ben Dunne signs up to The Irish Sun
Ben Dunne, the former Dunnes Stores director who now runs a chain of gyms and fitness clubs, is to write a weekly consumer column for The Irish Sun every Saturday. News International said the move was part of its ‘Value Campaign’ to help Irish consumers. Dunne has long been a colourful character in Irish media. […]
Main parties pledge over €1 million on Yes for Lisbon
Ireland’s three main political parties, Fianna Fail, Fine Gael and Labour, will collectively spend about €1.2 million on trying to secure a Yes result in the second referendum on the Lisbon Treaty, it was revealed when they presented their publicity plans at formal campaign launches this week. Taoiseach and Fianna Fail leader Brian Cowen said […]
Guinness goes with 3D hurling final billboards
Diageo has launched a series of Guinness 3D billboards in Tipperary, Kilkenny and Dublin ahead of Sunday’s All-Ireland senior hurling final at Croke Park. The ads are three-dimensional versions of this year’s Guinness ‘A County Will Rise’ hurling campaign which had different themes for each of the 12 counties in this year’s senior championship. The […]
Bewley's sponsor coffee break item on Tom Dunne Show
Bewley’s is sponsoring the coffee break at 10.30am on Tom Dunne’s magazine-style talk show which airs on Newstalk 106-108FM from 9am until noon weekdays. Sky sponsors the show which averages 75,000 listeners. Michael Markey, marketing manager, Newstalk, said the Bewley’s contract is for six months but made no mention of the deal’s cost. Dunne is […]
Magners League kicks off with Munster match on Setanta
Live coverage of the new Magners League starts on Setanta Sports tomorrow, Friday, September 4th, with Munster’s trip to the Firhill Arena to face the Glasgow Warriors with an 8pm kick-off on Setanta Ireland. The same channel will broadcast live coverage of Leinster and Ulster’s first games this weekend. Scarlets v Leinster kicks off at […]
Afternoon Show makes its return on RTE One
RTE One’s flagship daytime TV show, The Afternoon Show, returns weekdays from Monday, September 7th with regular co-host Sheana Keane. Sile Seoige will deputise for regular co-host Blathnaid Ni Chofaigh while she recovers from a minor procedure. There was some speculation that the show, which last season had an average audience of about 110,000 per […]
Coughlan tells TV3 viewers about her alcoholism
Jazz and blues singer Mary Coughlan spoke frankly about her battle with alcoholism and the times she used to drink three or four bottles of vodka a day before she went ‘on the dry’ 15 years ago. Speaking on TV3’s Midday all-female panel show, Coughlan said she would drink for ten or 12 days and […]
Ipsos MRBI deal likely to be ratified by Europe soon
The deal allowing Ipsos acquire the Market Research Bureau of Ireland (MRBI) polling and media audience measurement agency from WPP for an undisclosed sum is expected to be officially sanctioned by the European Competition Authority either later this month or by early October. The Ipsos MRBI deal followed lengthy negotiations after WPP acquired MRBI’s parent […]