JP Coakley, RTÉ Radio director of operations RTÉ Radio is expanding its digital radio network, making its four nationwide FM services and an extra seven exclusive digital radio services available in counties Kildare, Laois, Louth, Meath, Offaly and Westmeath. Digital radio has been available to listeners in Dublin, Cork and Limerick city since last year’s launch. […]
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Simon adds online plug-in
To complement the press campaign created pro bono by Irish International BBDO, Dublin Simon Community has launched a new interactive website plug-in promoting its efforts to help the homeless in the capital. Powered by Donor2Deed, the website plug-in, comprises an interactive map allowing viewers to see projects, the teams working in the services and giving […]
Owens returns to Carlsberg roster
Owens DDB has been reinstated to the Diageo roster to work on the Carlsberg lager brand having lost the creative over a year ago to Irish International BBDO after a protracted review. Diageo now uses both agencies for Carlsberg, with Owens DDB appointed to handle its new campaign. The agency created the new TV commercial […]
02 launches business blog
Telefónica O2 Ireland has launched a business blog to encourage small and medium sized businesses to talk to each other. The ‘O2 ideas room’ (www.o2.ie/ideasroom) offers advice, from marketing and sales to HR and finance with blogs from the likes of Alan Cox, Core Media Group and Una Herlihy, marketing consultant. Jonnie Cahill of O2 […]
NUI to host brands masterclass
Prof Leslie de Chernatony will co-host a one-day brand masterclass at NUI Galway NUI Galway is to host a one-day masterclass for business leaders entitled ‘Growing brands through a recession’ on Thursday, January 31. The guest speaker will be Prof Leslie de Chernatony, professor of brand marketing at Universita della Svizzera Italiana in Switzerland and […]
Mastercard backs new debit card
Santa’s model helpers Georgia Salpa and Nadia Forde pose with the new Utilize card Mastercard is involved in the launch of a new debit card which consumers are urged to use to settle regular bills, from mobile phone and electricity charges to car tax and TV licence payments. Users can top up the Utilize card […]
Bertie Ahern up front with TV3
Bertie Ahern (right) and Fianna Fail party colleague Albert Reynolds TV3 continues its new emphasis on home produced documentaries with former Taoiseach Bertie Ahern speaking to TV3 political correspondent Ursula Halligan in the first of several interviews with prominent people. The new series, called This Is… , starts on TV3 at 10pm this Thursday. In […]
Drive to buy Irish books this Christmas
A marketing push to encourage consumers buy Irish language book this Christmas has been launched by Foras na Gaeilge, the Irish language promotional body. The campaign includes radio competitions on Today FM, Newstalk, Raidió na Life, Raidió Fáilte and RTÉ Raidió na Gaeltachta. Prizes include a library of Irish language books for a local school. […]
Bulmers sides with 'pick me' festive theme
Bulmers combines some levity with seasonal festivity for its Christmas TV campaign ‘The Chosen One’ which airs for the first time tonight. The story focuses on the orchard workers jostling for the privilege of turning on the Christmas tree lights and was filmed in the Bulmers orchard in Clonmel. The 60-second commercial was created by […]
Setanta to give charities free Christmas ads
Setanta Sports is offering three Irish charities a free advertising campaign on its Setanta Ireland channel this Christmas. Recognising that raising funds and generating awareness is even more difficult this year, the TV station is inviting charities from throughout the country to contact them. Three charities will be selected in a draw and given a month-long […]
Irish Times faces €600,000 legal bill
Geraldine Kennedy and Colm Keena. Photo: Matt Kavanagh, The Irish Times The editor of The Irish Times Geraldine Kennedy and reporter Colm Keena have been ordered by the Supreme Court to pay €600,000 in legal costs in the case they won in not disclosing their sources to the Mahon Tribunal for the story about monies […]
Paddy Power conveys message to Thierrys
Paddy Power has launched a tongue-in-cheek campaign centred around the Thierry Henry handball controversy which targets overseas visitors as they arrive into Dublin airport. The campaign sees the bookmaker take over the baggage hall in the airport’s arrivals area with 42 illuminated posters. The ads, which welcome visitors to “beautiful Ireland” with the exception of people […]
