Following a competitive pitch, Thinkhouse has been appointed by Suntory Beverage & Food GB&I as its newest agency partner. Thinkhouse will work with Lucozade Energy’s GB team, alongside their existing agency partners, on PR and experiential work. The appointment follows four years of the agency working with the Japanese company’s Irish unit. Suntory was formed in […]
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Retail spends big on outdoor, PML reports
The retail sector was by far the biggest spending category on out of home (OOH) in the first half of 2021, a report by PML Group shows. The Posterwatch figures show that the sector accounted for 18 per cent of OOH display value across the first 13 cycles – December 28 2020 to June 27 […]
TAM’s TV awards shortlist confirmed
TAM Ireland has announced the shortlist for this year’s TAMI Awards TV planning awards following a record number of entries. The competition rewards and celebrates the best use of TV. Judged by a panel of industry experts chaired by former Today FM chief executive Peter McPartlin (pictured), the winners will be confirmed at a ceremony […]
Cornmarket tees up Pope for wellness
Cornmarket has signed up rugby analyst and mental health expert Brent Pope as the company’s brand and wellness ambassador. The company specialises in finances for public sector workers and their families. It is hoped that its partnership with the New Zealander can promote awareness of the need for people to look after their mental health. […]
B&A on how Covid-19 drives tech use
Every year B&A’s TechScape report tracks the use of and attitudes towards technology in Ireland. The pace of adoption has been staggering as each year goes by. This year has seen increased adoption of smart TVs, wearable devices and smart hubs. The use of personal digital devices has grown from just seven per cent of […]
DOOH’s prospects looking good
New research from Alfi reveals 95 per cent of advertising executives expect digital out of home (DOOH) advertising to grow over the next two years, with 51 per cent anticipating major expansion. At the end of 2020, the DOOH market was thought to be worth $41.06 billion. By 2026, 65 per cent of advertising executives […]
Declan Kelly remembers Catherine Keane
Zenith boss Declan Kelly remembers his agency colleague Catherine Keane who died suddenly last week “I had the pleasure of working with Catherine Keane or ‘Cat’ as we called her (sometimes even Keano!) in Zenith. I would like to put down a few words about the Cat I got to know in that time working […]
Cummins takes charge of Sky’s comms
Neal Cummins has been appointed head of communications for Sky Ireland having previously been director and head of sport at PR agency FleishmanHillard. During his time at FH, he managed various sports sponsorships including Cadbury’s support for the Premier League and SuperValu’s GAA Football ties. He also worked on the Sky Ireland account. He has […]
Meaney heads up marketing at DMG
Dearbhla Meaney has joined DMG Media as group head of marketing. Meaney has over 20 years’ marketing experience. Her career began with Riverdance – The Show, where she was responsible for travelling with and co-ordinating over 200 cast and crew members in venues worldwide. Her expertise covers international event production and branding. She worked with […]
Sexton again lines out for Mace
BWG’s convenience retail chain Mace has rolled out its latest TV ad fronted by Leinster and Ireland rugby player Jonathan Sexton to launch its a multi-platform campaign. The ad is a new take on Mace’s ‘Going the Extra Smile’. It focuses on the friendliness of store retailers and staff. Every time Sexton hears the word […]
Glenisk doubles up in new TV ad
It is not every day that a brand launches not just a new ad but adds a new word to the lexicon. To mark the launch of their environmentally-friendly packaging, Glenisk has created ‘Double Goodlier’. Focusing on consumer and environmental benefits, the ad doubles down on how much people may benefit from having a little […]
Hanratty promoted to Publicis board
Publicis Dublin’s head of strategic planning Chloe Hanratty has been appointed to the agency’s board of directors. Hanratty joined Publicis two years ago from Boys+Girls where she was senior strategic planner. Since then, the strategy team at Publicis has expanded to meet increasing demand for such services across the agency’s client base, most recently with […]
ASAI unveils new rules on HFSS ads
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body which aims to promote the highest standards of marketing communications, has unveiled new rules relating to the advertising of high fat, salt and sugar (HFSS) products which will be incorporated into the food and non-alcoholic beverages section of the authority’s code. The new rules […]
