The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting high standards of marketing communications, has appointed Fergus O’Toole to its complaints committee. With almost 15 years operating in a regulatory environment, O’Toole is the deputy director in the Consumer Protection Division of the CCPC. Prior to joining the CCPC in […]
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Dyson sponsors The Big Deal on VMTV
Dyson has teamed up with Irish production company BiggerStage, run by former Virgin Media Television chief executive Pat Kiely, as a tech partner of the new reality TV show, The Big Deal, which starts on Virgin Media One this weekend. The partnership, brokered by GroupM Invention and Mindshare, will see the range of Dyson tech utilised […]
Live radio still highly popular in Ireland
The latest JNLR survey for the Ireland’s radio and audio market shows that 79 per cent of Irish adults tune into live radio everyday compared to 25 per cent who stream music and five per cent who listen to podcasts. Over three million listeners tune each day. Almost seven in ten 15–24-year-olds listen to live […]
Huskies wins handsome Fáilte Ireland contract
In the Company of Huskies has won a three-way pitch to secure a contract to handle a major new digital project for Fáilte Ireland understood to be worth €12 million over the next three to five years. Huskies was up against Accenture Interactive’s Rothco and Deloitte Digital’s Acne. Before the presentations, the three agencies were […]
Thinkhouse creates TV ad for Griffith College
Griffith College has released a new TV campaign called The Daydream. The 30-second spot aims to contrast the often loud TV ad space with a commercial that is deliberately quiet and contemplative, providing a ‘break’ within the often frenetic ad break. Created by Thinkhouse, the TVC was shot on location at Griffith College’s South Circular […]
Oprah’s royal interview crowns TV watch list
The interview by Oprah Winfrey with royal couple Meghan Markle and Harry Windsor broadcast in March was the top TV show in Ireland so far this year with almost 800,000 people tuning in, a report by Core indicates. Streaming levels remain higher than pre-Covid averages, with between 47 per cent and 140 per cent depending […]
Totem creates new identity for Fitzgerald Power
Accountancy firm Fitzgerald Power hired Waterford-based branding agency Totem to launch its new brand identity. The rebrand is part of the company’s new growth strategy in targeting its accountancy services for the pharmaceutical, convenience retail, food and beverage and SME sectors. Fitzgerald Power has offices in both Dublin and Waterford. Stuart Fitzgerald, managing partner, Fitzgerald […]
Jacob signs up to GroupM’s Invention
Amar Jacob has joined Invention@GroupM to take up the media group’s newly-created role of social and content development director. He has over 12 years of experience working with branding and advertising agencies in Ireland and India, during which time he has worked with some major brands including Michelin, Hyatt, Nissan and Fáilte Ireland. Prior to […]
Folk rolls out TV ad for Vodafone plan
Vodafone Ireland has launched ‘Growing up Together’, a new through the line campaign to communicate its Red Family Plan. In what they claim to be an advertising first, the campaign, which was created by Folk Wunderman Thompson, is a tale of two halves – one story seen from the perspective of two brothers in two […]
Heineken 0.0 goes outdoors with pop ups
Pop-up bars are part of Heineken 0.0 new ‘Now You Can’ campaign, where hikers, walkers, swimmers and bikers passing by to relax and enjoy a free, freshly poured pint in a comfy beer garden, in some of the most picturesque spots in Ireland. The often surprise locations offer people a nice surprise. The first one […]
MediaCom launches new Springboard division
MediaCom, the GroupM media planning and buying agency, has introduced a new division called Springboard. They say that the new unit changes the traditional agency model by offering emerging companies and SMEs the knowledge and operational resources of a large media agency, coupled with the speed and agility needed for early-stage businesses. Ed Ling (pictured), […]
Lidl to be carbon neutral by 2025
Lidl Ireland has made a commitment to becoming a carbon neutral business by 2025 with the launch of a supplier engagement programme and by enabling customers to lower their carbon impact through EV charging points. The retailer also plans to further progress on its targets by committing to a 46 per cent reduction on its […]
Peroni offers beer lovers a free pint
Exemplifying the traditions of Italian craftsmanship, passion and style upon which it was formed, Peroni Nastro Azzurro partners with anyExcuse to launch the ‘Live Every Moment’ campaign and offer Irish beer lovers the chance to enjoy a complimentary pint of Peroni draught as a way of showing its support to bars and restaurants across the […]
