Doug Baxter, founder of Interactive Ocean (IO) and Ocean PR, has said that he is actively looking at acquiring other marcom companies in a bid to broaden the business further. The IO group recently acquired Providence PR, an agency specialising in charities and consumer accounts. Providence clients included Norma Smurfit’s Irish Famine Commemoration Fund, Niall […]
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PR consultant Sharon Prior dies
Public relations consultant Sharon Prior has died after a long illness fought with remarkable courage and integrity. She set up Prior Communications in 1994 to specialise in consumer PR. Prior had worked with Kennys and Grayling and was the PR and sponsorship manager for the Tennents Ireland brewer. From her earliest days in Kennys PR, then […]
Guinness coolest Irish brand in UK
Ireland rugby players Girvan Dempsey, Rory Best and Tommy Bowe at a Guinness Area 22 event Over a third of British consumers voted Guinness as the coolest Irish brand in a YouGov survey commissioned by Irish-owned, London PR agency Eulogy! Alcoholic drinks take the top four spots in the poll headed by Guinness on 36 […]
Bord Gais Energy stays put
After a review of its advertising, media buying and below the line accounts, Bord Gáis Energy has made no changes to its roster and DDFH&B Group and Mindshare have been retained. Publicis QMP and Ogilvy had also pitched for the advertising, while Carat and Mediavest were in for the media. The Irish Times reports today […]
Dublin Zoo hires new PR firm
Dublin Zoo has hired Pembroke Communications after a five-way agency pitch which included Slattery Communications, Weber Shandwick and Fleishman Hillard. WHPR handled the account for over 20 years but did not repitch. Pembroke, run by Michael O’Keeffe, will work to the zoo’s marketing manager, Veronica Chrisp. A new TV show called The Zoo starts on […]
Rugby star backs Haiti appeal
Munster and Ireland second row forward Donncha O’Callaghan has appealed for Irish people to help the the children of Haiti by providing aid to Unicef as a matter of urgency. The country was hit by an earthquake measuring seven on the Richter scale and after-shocks of up to 4.5 magnitude last Tuesday. The quake centred […]
PR firm to spread good news
Jack Murray of Mediaexpress.ie aims to try and lift some of the doom and gloom Mediaexpress.ie has announced a new initiative called ‘Good News Friday’ to take place two weeks from today. On January 22nd, Mediaexpress.ie will distribute all news releases for free. There is just one caveat: all the releases must be about something […]
Irishman's PR firm wins UK award
Adrian Brady’s Eulogy! named the UK’s PR Agency of the Year Eulogy!, the London PR consultancy founded by Irishman Adrian Brady, was named the PR Agency of the Year at an industry awards in the Grosvenor Square in London. Eulogy! competed with agencies across four categories and won the B2B category for Mortascreen deceased data […]
Crichton shapes Murray's new MCsquared consumer division
Nicky Crichton has taken charge of a new consumer and brands division at PR agency Murray Consultants. Called MCsquared, the branding is aimed at giving Murrays a more contemporary image and help generate a stronger presence for the long-established agency among Ireland’s FMCG marketers. Murray’s built a huge reputation for itself as one of the […]
JWT group acquires PR agency
The JWT group has expanded its Ireland operation by acquiring Bespoke Communications, the PR, social media and experiential agency run by Neil O’Gorman. Bespoke is merging with Direction@JWT to form Bespoke with Direction, to service clients such as Centra, Failte Ireland, Sony PlayStation and Nokia. Prior to Bespoke, O’Gorman had been a director at Edelman. […]
Littlewoods puts its PR out to pitch
Littlewoods Ireland, which is part of the UK online store offering consumers fashion, footwear, home and electrical goods, has put its PR account up for review. WHPR and the incumbent, Heneghan, are known to be among the agencies pitching. Littlewoods sponsors Coronation Street on TV3 with its ‘The Secret’s Out’ mantra and recently appointed Ogilvy […]
