EBS has been signed up as the sponsor of The Home Show on Newstalk for a year. Launched as part of last month’s new weekend schedule, the show is presented by INM journalist Sinead Ryan. It covers an assortment of issues relating to people’s homes, from interiors and accessories, to design and architecture, maintenance and […]
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Liberty sponsors 2fm weather reports
RTÉ Media Sales has announced Liberty Insurance as sponsor of RTÉ 2fm Seven Day Weather. In a deal brokered by Core Sponsorship and RTÉ Commercial Solutions, the package features a 1 x 10” pre-recorded sponsor credited sting before every 2fm weather bulletin running from 6am to 7pm weekdays and 7am to 7pm at weekends. Spanning the full 2fm […]
Seat gets behind 2fm Rising’s new music acts
RTÉ Media Sales has agreed a 12-month sponsorship with Seat Ireland for 2fm Rising, supporting new Irish artists for the year ahead as chosen by an expert panel selecting 12 Irish music acts who they feel have real prospects for success. Each act is featured in prime-time broadcasts on 2fm with Studio 8 sessions and support across the station’s social networks. The […]
Lidl signs up to Moncrieff slot on Newstalk
Newstalk has signed up Lidl as sponsor of the ‘Movies & Booze’ slot on Moncrieff in a six month deal for an undisclosed sum. The deal allows Lidl to avail of weekly brand mentions and experiential tasting experiences with customers at monthly roadshows allowing Moncrieff listeners to sample Lidl wines. Moncrieff airs weekdays on Newstalk from […]
RTÉ re-signs Ulster Bank for The Business show
Ulster Bank has renewed its sponsorship of the radio business show The Business, for an undisclosed sum, Tara Farrell, commercial solutions manager, RTÉ Media Sales has confirmed. The Business is broadcast on Saturday mornings on RTÉ Radio 1 between 10am-11am and has an average of 307,000 listeners, up 8,000 since last year’s JNLR report. Brokered by Core […]
Ford gives Today FM’s Dermot & Dave show a lift
Ford is the new sponsor for Dermot & Dave’s mid-morning show on Today FM. The deal was brokered by Media Central for Today FM and Ford’s media agency, Mindshare. The sponsorship will see Ford ‘Go Further’ with the show through taglines, stings, outside broadcasts, native and video content integrating the brand across all the station’s platforms. Ford […]
Flogas powers Kerr’s business show on Newstalk
Flogas is taking over as sponsor of Bobby Kerr’s Down to Business show which airs on Newstalk on Saturday mornings from 10am to 12pm. The sponsorship will focus on the ‘Winning Back the High Street’ initiative, which sees Kerr take to towns and cities around Ireland, speaking to local business owners. The show’s previous sponsor was Vodafone. […]
Seat Ateca fuels Q102’s Blue Crew
The new Seat Ateca will be fuelling the Dublin Q102 street fleet for 2017. For the next year, the station’s Blue Crew will drive around the city in the branded SUVs. The deal coincides with Seat’s announcement that it is extending its 171 offer until March 31. Car buyers who order any new model can avail […]
An Post, Cadbury and Tesco back Christmas FM
Christmas FM returns to the airwaves with An Post, Mondelez and Tesco on board as sponsors. The station will raise funds and awareness for Focus Ireland by sprinkling festive cheer across the country in the run up to Christmas. People are urged to tune in to hear familiar voices volunteer their time to bring Christmas […]
Business Post sponsors Marian Finucane Show
RTE Radio 1’s top weekend radio programme, The Marian Finucane Show, will be sponsored by the Sunday Business Post for six months, RTÉ Media Sales has announced. The show is broadcast between 11am – 1pm every Saturday and Sunday. Latest JNLR figures show that it currently has 387,000 listeners on Saturdays and 322,000 on Sunday mornings. Brokered by Carat Ireland, the ‘six-figure deal’ includes eight […]
Sky Fibre gets behind Tubridy show
RTÉ Media Sales has signed up Sky Fibre as the new sponsor of The Ryan Tubridy Show for an undisclosed sum. The morning show is broadcast from 9am-10am on weekdays and currently has over 319,000 listeners. The year long deal includes 15 sponsor credited stings a week, cross-station promos in Morning Ireland, Today with Sean […]
Carat sponsors TED shows on Newstalk
Dentsu Aegis-owned media agency Carat is to sponsor Newstalk’s TED Radio Hour which starts this Sunday. The package includes spots, live mentions, stings, online presence and social media promotion. Dave Winterlich, head of strategy, Carat, says the sponsorship is a great fit for the agency. “Carat is all about redefining media so it’s great to […]
Energia to sponsor The Business
Energy provider Energia has replaced Friends First as sponsor of RTE Radio 1’s The Business. The move is part of a €1 million rebranding investment as Energia drops its Virdian Power identity. Energia Supply will replace the existing Energia brand and Energia Renewables will replace the group’s renewables business. Eco Wind Power and Energia Generation […]
