Irish consumers are now the most anxious in Europe for the second time in three months as confidence in shopping in-store dropped 12 per cent, a new Deloitte report indicates. Anxiety levels increased by 15 per cent among Irish consumers compared to research conducted four weeks earlier. The UK was next in line, followed by […]
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Most Irish people patient about getting jab
Two in three Irish people are prepared to wait for up to a year and 65 per cent are generally willing to be vaccinated against Covid-19, the Edelman Trust Barometer (ETB) for 2021 shows. When it comes to public confidence in governments, 48 per cent of Irish people are trusting of them, compared to 45 […]
Sponsorship spend dropped by a quarter last year
Ireland’s sponsorship market shrunk by 24 per cent last year but a leading expert in the field, John Trainor of the Onside agency, predicts investment by business is set for a return to growth of seven per cent this year to reach €182m. Onside’s 15th annual survey shows that €54m was struck €54m off the […]
Virus mental health supports more vital than jab
Most Irish people predict that increased mental health supports will be more critical this year than the roll-out of the Covid-19 vaccination, a study by Core indicates. The marketing communications company’s ‘Predict 2021’ research shows 85 per cent of Irish adults see mental health as a priority and one in three expect people to behave […]
People spent two extra days at home during Covid
With 2020 drawing to a close, many are speculating about when life will return to normal. But experts say Covid-19 has forever changed the world already–including life at home. To understand how the pandemic will impact life at home in the long-term, home appliance maker Whirlpool commissioned a study to understand how lives have changed. […]
ASAI says people back same rules for digital
Eight in 10 people believe that digital advertising should be regulated in the same way as traditional advertising, new research from the Advertising Standards Authority for Ireland (ASAI) indicates. Online interviews with 1,224 adults examine the influencer industry in Ireland and reveals the impact on consumer behaviour and attitudes. The survey by Amárach Research found […]
Paddy Power top Irish brand on Twitter
Paddy Power is the most talked about Irish brand on Twitter, a survey of social listening data from Sprout Social, the Chicago-based social media analytics and management company with its EMEA HQ in Dublin. Brands evaluated were pulled from the internationally-recognised Brand Finance report on Ireland’s most valuable brands. Paddy Power led the way from […]
MCCP wins research awards grand prix
MCCP scooped three awards including this year’s grand prix at the Marketing Society’s Research Excellence awards presented at a virtual ceremony. The grand prix was for the agency’s ‘Insight Shaping National Public Health Communications Effectiveness During a Global Pandemic’ entered in this year’s once-off Covid-19 category. Pictured above is Kay McCarthy, founder and managing director, […]
SuperValu tops list of advertised brands
Musgrave’s SuperValu supermarket chain scored best in the November BrandShout survey of Ireland’s best known advertised brands, research by Ipsos MRBI for Marketing.ie shows. SuperValu jumped from eight spot in October to displace HSE/Covid-19, which dropped to fifth. German discounters Aldi and Lidl remained second and third respectively. Fourth place saw a brief break from […]
Marketing Society announce research finalists
The Marketing Society has announced the shortlist for its 12th annual Research Excellence Awards. Red C, Opinions, Ipsos MRBI and Core Research are each shortlisted in three categories. B&A and MCCP are each nominated in two categories and Empathy Research, Kantar, Spark and W5 are also part of this year’s shortlisted entries. A new category this […]
One in four would prefer elite sport to stop
In a world where people expect a resounding sense of satisfaction that something new, different and live in the way of sport was gracing our screens, the reality is that only 30 per cent of Irish people are thrilled to see elite sport continue under tighter Covid-19 restrictions, while as many as one in four […]
Core reports strong uptake in TV viewing
The latest Level 5 lockdown has seen Irish people increase their consumption of TV and video-on-demand with live TV viewership up by six per cent year-on-year and streaming activity also on the up, a new study by Core indicates. After a spring spike driven by a huge interest in news bulletins, live TV viewership declined during […]
B&A says consumers have more cash in hand
One in two Irish adults felt that they had more spare cash coming out of lockdown due to reduced expenses, absence of any form of out of home entertainment, including travel and an inability to spend given that non-essential shops and services were closed, the latest wave of B&A’s Shaping Ireland’s Future consumer spending and […]
