Research commissioned by Republic of Ireland football sponsor Three mobile tapped into the emotions of Irish football fans ahead of the Euros. Most of us – 93 per cent – expect a lift in the national mood of with 15 per cent even suggesting the summer of Irish football produces a baby boom. In the […]
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Germany most fancied to win Euros
Germany are set to regain the European Championship football trophy in France this summer. At least, that’s the verdict of the Dublin public, research by Ipsos MRBI for out of home (OOH) specialist PML Group indicates. The survey involved interviews with 300 Dublin respondents, aged from 16 to 54. Four in five of the sample were […]
Tenders sought for JNRS study
Research agencies are invited to present for the next Joint National Readership Survey (JNRS) contract. Launched in 1972, the JNRS provides media and advertisers with extensive information about consumers’ readership of newspapers and periodicals. The survey has been handled by WPP agency Millward Brown for many years, with recent updates on online tracking. The contract last […]
Fannings to leave Behaviour & Attitudes
Martha and David Fanning have resigned as directors and shareholders of Behaviour & Attitudes for personal reasons, a spokesperson for the research agency has confirmed. Martha Fanning has been with the company for the last decade and has extensive experience in retail, financial and charities/NGO research. She started her career in market research in 2000 in […]
Most Irish people eat breakfast
A Bord Bia study shows that 87 per cent of Irish people have breakfast every day with the rate rising to to 89 per cent at weekends. Paula Donoghue, Bord Bia’s consumer insight manager, said it seems the assertion that breakfast is the most important meal of the day still rings true in Ireland – despite […]
Reaper gets MD job at B&A
Luke Reaper has been promoted to managing director at Behaviour & Attitudes, following the appointment of Ian McShane as the research agency’s executive chairman. Reaper is a highly regarded researcher who has been deputy MD at B&A in recent years. He held a similar role at TNS for 11 years, where McShane was in charge […]
Edelman report shows a rise in trust
Trust among the Irish public is being restored with four in 10 people believing in the key institutions of business, media, NGOs and government, up from one in three last year, the 2016 Edelman Trust Barometer shows. Trust in Government has risen by 10 per cent with half of respondents confident they will be ‘better […]
Cats hiding out in Marketing.ie magazine
Readers of Marketing.ie magazine are reminded they only have a few days left to enter the Behaviour & Attitudes (B&A) competition to win a Samsung Galazy Tab S2 tablet. In the B&A ad on page 13 of the January issue there’s a cat among the pigeons. Readers are invited to find the feline along with […]
Research awards to be showcased
The Marketing Society Research Excellence Awards – now in their seventh year – will be showcased when the winners present the strategies approaches for the various projects. The breakfast event will be held in the Convention Centre, starting at 7.30am on Thursday, January 28. Tickets for society members cost €50 and for non-members the cost […]
B&A wins research grand prix for AIB
Behaviour & Attitudes (B&A) won the grand prix and three category awards at the Research Excellence Awards held as part of the Marketing Society annual Christmas lunch held in the Shelbourne Hotel. AIB’s ‘Backing Brave’ won the top overall prize after collecting the advertising research and brand development and strategy categories. B&A also won the […]
One in three consumers see Budget benefits
Almost on in three Irish consumers believe that the recent Budget will have a positive impact on their personal finances and just one in 20 think they will be worse off as a result of the Government measures. But a majority 64 per cent do not think too much will change, the latest Carat Pulse […]
Marketing Society announces research shortlist
The shortlist for this year’s Marketing Society Research Excellence Awards sees B&A, Red C, Bord Bía, Ipsos MRBI, MediaVest, Liberty Insurance, Millward Brown make the cut to compete for an award in six categories. Research projects for AIB’s Backing Brave campaign, RTE’s digital strategy and the Road Safety Authority (RSA) are shortlisted. The winners will be announced […]
B&A retains TV measurement contract
Following a competitive review, research agency Behaviour and Attitudes (B&A) has been retained by TAM Ireland and Nielsen to handle the establishment survey contract for another three years. The survey is a foundation stone of the TV measurement service, providing the detail of TV-related equipment in homes from which universes are calculated. It is the […]
