The latest results of ESA’s Sponsorship Sentiment Tracker (SST) showed confidence within the sponsorship community, reaching an average score of 7.4 out of 10, just 0.1 points down on previous Wave 12. Similar to previous waves, brands appear to be the most positive, with no change seen since the last wave in September, despite the […]
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Sponsorship to grow by eight per cent
The Irish sponsorship market grew by six per cent to reach €180 million in 2021 and while the sector has yet to return to pre-Covid-19 levels, the 16th annual Onside industry survey estimates there will be growth of eight per cent this year taking spend to €195m, which will be a step closer to the […]
Katie Taylor again most admired sports star
Katie Taylor, Ryan Tubridy and Christy Moore topped their respective fields in sport and entertainment and made up the top three most admired Irish sports, broadcast and music stars overall in Ireland in 2021, a study by sponsorship consultancy Onside indicates. Taylor extended her standing as Ireland’s most admired sports star for the fifth year […]
Harrington Ireland’s most prized athlete
Olympic gold medallist boxer Kellie Harrington has been named Ireland’s most marketable athlete. Harrington is one of five female athletes named in the top six, alongside Solheim Cup star Leona Maguire, Paralympic gold medalist Ellen Keane, Grand National winner Rachael Blackmore and boxer Katie Taylor, as revealed by Onside and Marketing Institute Ireland. The only […]
MII and Onside to debate sponsorship
Marketing Institute Ireland (MII) and John Trainor’s agency Onside will again combine to host the sixth ‘Who Won Sponsorship?’ series later this month. Spend on sponsorship in Ireland this year is expected to amount to €182 million. The event will explore the summer’s UEFA Euros, the Olympics and Paralympic Games, with learnings from stakeholders. Peter […]
Three takes centre stage role at Olympia Theatre
Three Ireland has signed a deal to become name sponsor of one of Dublin music, arts and entertainment venue the Olympia Theatre. The sponsorship will run over an initial eight-year period and see the venue renamed to 3Olympia Theatre. Details of the investment were not disclosed by either party. Three is already a seasoned sponsor […]
Sponsorship deals double in H1 2021
The number of new reported sponsorship deals in Ireland doubled in the first half of 2021 compared to the same period last year, exceeding the comparable pre-Covid-19 level recorded in 2019 by 8%, a new study by Onside sponsorship consultants indicates. Despite a cautious return to live sports events, sport continues to dominate sponsorship activity. […]
Cornmarket tees up Pope for wellness
Cornmarket has signed up rugby analyst and mental health expert Brent Pope as the company’s brand and wellness ambassador. The company specialises in finances for public sector workers and their families. It is hoped that its partnership with the New Zealander can promote awareness of the need for people to look after their mental health. […]
Core Sponsorship to handle four rugby provinces
Core Sponsorship has been appointed by the IRFU’s all four Irish rugby provinces to provide data-led intelligence services including on-going audience measurement and reporting, sponsor exposure and fan insights. Working with their international network, Publicis Sport & Entertainment, Core will provide insights on fan bases in Ireland and overseas. Core will work alongside the commercial […]
Now TV Dublin Bikes adds electric power
Dublin City Council, JCDecaux and the National Transport Authority (NTA) have announced that Sky’s Now TV Dublin Bikes scheme will be upgraded with half of the fleet of 1,600 moving to hybrid electric bikes from the end of March when the first batch of the e-bikes will roll out. The hybrid electric option means people […]
Wilson Hartnell to back PPAI photo awards show
PR agency Wilson Hartnell has signed up as an associate sponsor of this year’s Press Photographer of the Year awards being presented this Friday. For the past 43 years, the Press Photographers Association of Ireland (PPAI) has held a yearly competition which showcases and honours the best press images of the year, taken by the […]
Sponsorship spend dropped by a quarter last year
Ireland’s sponsorship market shrunk by 24 per cent last year but a leading expert in the field, John Trainor of the Onside agency, predicts investment by business is set for a return to growth of seven per cent this year to reach €182m. Onside’s 15th annual survey shows that €54m was struck €54m off the […]
Now TV new Dublin Bikes sponsor
Sky’s Now TV streaming service is the new brand sponsor of the Dublin City Council (DCC)-JCDecaux Dublin Bikes scheme. The financial details of the three-year deal were not disclosed. Now TV replaces Just Eat which in 2017 signed a similar three-year deal to the value of €2.25 million. Just Eat livery replaced Coke Zero on […]
