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Musgrave now Independent Park

Musgrave Park in Cork is to be rebranded as Irish Independent Park in a naming rights sponsorship between the home of Munster Rugby and Independent News & Media. The deal comes into play next season and will run for 10 years. As part of the agreement, INM will have total and exclusive ground naming rights. […]

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Zoopla ends WBA sponsorship

Property price website Zoopla has decided not to renew its shirt sponsorship deal with West Bromwich Albion Football Club when the current contract runs out at the end of the season. The decision has been taken by Zoopla following an incident involving the club’s striker, Nicolas Anelka, over his controversial ‘quenelle’ goal celebration. The salute […]

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Leinster agrees IT deal

Leinster Rugby has agreed a deal with Samsung Electronics IT and Mobile Ireland to become the three times Heineken Cup winning team’s technology partner until the end of the season in 2015. Samsung will provide IT solutions to the squad for use among the training academy right through the club’s ranks to first team players […]

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VW kits out Leinster refs

Volkswagen is to sponsor Leinster Rugby Referees (LRR) for the next three seasons. VW has supported Leinster Rugby for the past four seasons and has extended its backing to the province’s referees association. LRR is now in its 111th season. Total membership has grown to about 350, including administrative committee members, assessors and 250 active […]

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Dublin to announce new sponsor

The Dublin GAA county board is expected to announce a new shirt sponsor in the coming days following the team’s win in the All Ireland Senior Football Championship final against Mayo at the weekend. Dublin is expected to match the current €900,000 Vodafone yearly deal which runs out at the end of October. The new […]

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Rabo calls full-time on Pro12

This season’s Pro12 will be RaboDirect’s last as title sponsor as the Dutch bank decided not to renew its three-year deal beyond next May. Tim Bicknell, general manager, RaboDirect, said the partnership with the Pro12 helped the bank achieve key business objectives. He said it has been helpful in developing and communicating brand values, connecting […]

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Aon in new deal with Man United

Insurance broker and human resources firm Aon has signed an eight-year deal worth an estimated £157 million to become the title sponsor of Manchester United’s training ground and kit. Aon has been the club’s shirt sponsor since 2009, but will be replaced by the General Motors-owned car brand Chevrolet from next year as part of […]

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Vodafone calls time on Dublin

Vodafone is to end its shirt sponsorship of the Dublin GAA teams at the end of this year’s football and hurling national championships. The decision not to renew the €900,000 deal was made after a strategic review of the mobile operator’s sponsorship activities. Vodafone replaced Arnotts as Dublin shirt sponsor in 2009. Previous lead backers […]

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Karmann VW sponsors Boh's

Bohemian Football Club has a new sponsor for the coming season in the shape of Karmann Volkswagen, the Dublin car dealership located on the junction of the N3 and M50. The VW dealership opened its doors in April of last year, serving local communities in and around Castleknock and Blanchardstown. To mark the deal, Karmann […]

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Independent in deal with Munster Rugby

The Irish Independent has signed a partnership with Munster Rugby which sees it become the club’s official newspaper. As from tomorrow, the Independent will publish an eight-page free supplement available in Munster counties. It will feature first team news and stories and articles on the grass roots of Munster schools and club rugby, along with […]

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Leinster books in at Conrad

Conrad Dublin has announced a three-year sponsorship deal with Leinster Rugby. The five-star hotel on Dublin’s Earlsfort Terrace is now the Heineken Cup winners’ official hotel. It will be the venue of choice for Leinster Rugby meetings and events. Ads for the hotel will run at both Leinster’s homeground at the RDS arena in Ballsbridge […]

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Delta signs deal with Chelsea

Delta Air Lines has agreed a long-term deal with Chelsea to become the club’s official airline from next month. The US airline will have LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League […]

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Emirates signs up to Irish Open

Emirates has announced its first sponsorship in Ireland by becoming the Irish Open’s official airline for the next three years. This year’s tournament takes place in Royal Portrush from June 28 to July 1. Among the Irish players taking part are Rory McIlroy (above), Graeme McDowell, Darren Clarke and Padraig Harrington. The deal includes course branding, […]

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