The story of Dundalk Football Club and its feats in domestic and European competitions continues to be told on film with the release of another video, funded by the club’s main sponsor, Fyffes. Entitled ‘The Next Chapter’, it is the fourth video in the series which has attracted over a million views across social and online […]
Sport sponsorship RSS feed for this section
Bulmers to sponsor Cheltenham Gold Cup race
C&C’s Bulmers Irish Cider has agreed a four-year deal for an disclosed sum to become the title sponsor of the Cheltenham Gold Cup jump race and has also signed up as the race festival’s ‘presenting partner’. The title allows the drinks brand to be recognised in the Republic of Ireland as ‘The festival, presented by Bulmers’ over […]
Most World Cup fans miss Ireland taking part
Two thirds of World Cup followers say the Fifa tournament being played out in Russia is just not the same without Ireland playing. One in four fans want England to win the tournament, while one in three place a bet at some stage during the tournament, a survey of 1,000 Irish adults conducted by Core’s research […]
Olympic Council pledges €200k in new grants
The Olympic Council of Ireland (OCI) has announced €200,000 of funding grants to its member federations. The grants are being made available to member national governing bodies to support Olympic projects across the current cycle. The allocation marks year one of a campaign to support specific Olympic-based projects and programmes. It also backs scholarship programmes and […]
Canning teams up with Onside as a consultant
Sponsorship consultants Onside has confirmed the appointment of 2017 Hurler of the Year Joe Canning as a senior consultant on its sports advisory panel. The role will see the Galwayman join forces with the sponsorship and research agency run by John Trainor in a bid to uncover new insights around how sports and sponsorships impact businesses. […]
Life Style Sports signs new Leinster Rugby deal
The club has also signed an exclusive retailer agreement with the Irish-owned sports retailer from the start of the 2018/19 season. It will see LSS acquiring the global rights to retail licensed Leinster match and training apparel and accessories. The announcement follows the news last month that Adidas will be the team’s kit supplier for the next […]
AIG extends its support for Dublin GAA
AIG has extended its partnerships with Dublin GAA, Dublin LFGA and Dublin camogie for another five years for an undisclosed sum. The announcement was made at Beann Eadair GAA Club in Howth as young club members joined representatives from Dublin’s four inter-county senior teams. The current AIG deal expires this coming November. By the time the […]
O’Callaghan hotels backs Guinness Pro14 finals
The O’Callaghan Collection of hotels has signed up as sponsor of the Guinness PRO14 finals. This year’s series ends in the Aviva Stadium on May 26 where the champions will be crowned after a season that has seen what was the Pro12 championship add two teams from South Africa – the Southern Kings from Port […]
Energia lands naming rights for Donnybrook
Leinster Rugby and Energia have agreed a 10-year naming rights deal that sees Donnybrook Stadium dubbed Energia Park. Details on the finances were not disclosed. Energia will partner Leinster Rugby, including for its energy and efficiency and sustainability projects. Energia supplies electricity and gas to over 140,000 homes and 60,000 businesses. Leinster played its home games at […]
Gymnastics body signs up Nestle as sponsor
Gymnastics Ireland has agreed a three-year sponsorship with Nestlé Cereals. The deal will help support the sports body’s development programme which caters for all ages and levels of abilities. European medallist Rhys McClenaghan and national junior gymnast Meg Ryan were on hand at the National Indoor Arena in Blanchardstown for the announcement. No details on the […]
Vodafone screens new rugby ads for winter series
Vodafone has launched ‘Who We Are is How We Play’ as the second phase in its Team Of Us Irish rugby sponsorship. Created by Target McConnells, the campaign again connects the Ireland team and fans. Ads take a glimpse into the childhoods of Conor Murray, Rory Best, Tiernan O’Halloran and Tadhg Furlong and how they became international […]
Eir Sport links up with Carr for golf coverage
Eir Sport has entered into a new partnership with Carr Golf management group. The link-up will result in Carr Golf coming on board as official sponsor of all Eir Sport golf coverage until March of 2018, which includes direct association with Eir Sport’s daily Golf Central show, cross-promotion of services, and mutual customer and employee […]
McLoughlin recalls historic goal for Boys in Green
As the Republic of Ireland football team prepare to take on Wales in Cardiff in a vital World Cup qualifier, Alan McLoughlin remembers how he became a hero for the Boys in Green when he scored the goal against Northern Ireland “that changed his life” and made him a national hero. McLoughlin’s goal secured Irish qualification […]