Electric Ireland is sponsoring the new season of the Graham Norton Show on Tv3 and 3e. The first show in the 13-week run starts tomorrow night. Electric Ireland says the aim of the sponsorship is to increase awareness among consumers that the company supplies both gas and electricity. Irish International and animation company Animade created […]
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Kellogg’s signs TV3 breakfast deal
Kellogg’s is to sponsor the new Breakfast With segment on TV3’s Ireland AM. The new celebrity interview slot will take place twice a week, broadcasting live from the MV Cadhla barge on Dublin’s Grand Canal. The sponsorship is a way for the cereal producer to communicate with Irish consumers at breakfast time. Aideen Murphy, senior […]
Brennans roll out TV3 movies
Brennans Bakeries is sponsoring over 30 movies across TV3’s December schedule, including The Hangover, The Hunted, Reservoir Dogs, Pay it Forward and Roddy Doyle’s The Snapper. The sponsorship, which kicked off with stings around The Time Machine, includes all-day takeovers on Christmas Eve and Christmas Day. Ivan Hammond, head of marketing, Brennans Bakeries, said the […]
Elvive cuts an Off the Rails deal
L’Oreal Paris Elvive is the new sponsor of RTE1’s fashion show Off The Rails. The sponsorship runs across Wednesday nights, activity in the RTE Guide, on the RTE website and on the RTE Player. With product placement regulations relaxed, the deal also includes placement in certain episodes and parts of the show. Elvive haircare is […]
TV3 appeals to human kindness
Electric Ireland is using the TV3 and 3e takeovers to promote their Powering Kindness campaign this week with the slogan ‘Do a good deed and donate it to charity’. Ireland has been going through a tough time with many people caught up in the negative day-to-day pressures of personal situations. Ireland is seen as a […]
Sony sponsors TV3 studio
TV3 has signed a partnership deal with Sony International to secure the naming rights for the new TV3 HD studio. The Japanese giant will provide the latest in high definition camera and support equipment for the new studio in Ballymount which was completed in July. The 500-square metre facility will be known as the Sony […]
Santa Rita sponsors Mad Men
Santa Rita Chilean wine is the sponsor of the Matt Weiner’s fifth season of Mad Men, which starts this Friday at 10pm on RTE 2. The sponsorship will run for 13 weeks and centres on four intro and outro stings that reflect the New York lifestyle of the 1960’s. Each sting carries a tagline to reflect […]
Denny homes in on Fair City
Kerry Foods has signed a 52-week deal to sponsor RTE’s Fair City weekday soap for an undisclosed sum. The initiative, which marks the brand’s first move into TV sponsorship, follows on from Denny’s extensive ‘Home’ ad campaign featuring non-actors and forms a convenient tie-in with the soap’s Spar store. Nicola Weldon, marketing manager for cooked meats […]
Unilever backs Corrie with Knorr
Unilever’s Knorr Season + Shake is the new sponsor of Coronation Street on TV3. The Manchester-based soap had almost 3.6 million Irish viewers last year and finished in the top 20 most popular TV shows. The Knorr Season + Shake quick meal is free from added MSG, artificial colours and preservatives. Diners add chosen ingredients […]
TV3 plans new €4.5 million studio
TV3 is to build a new 500 square metre studio for live shows with high definition capabilities. The initiative will see the station double the size of its facility in Ballymount and allow TV3 reach its goal of producing half of its own content, which is currently at 40 per cent. The €4.5m studio is […]
Come Dine With Me to start on TV3
The Irish version of the highly popular Channel 4 food reality show, Come Dine With Me gets underway on TV3 next Monday at 9pm. The series features five strangers who compete for a €1,000 cash prize by hosting dinner parties for each other over the course of a week. TV3 has been screening the UK […]
Soccer show to air live
RTÉ’s soccer show Premier Soccer Saturday will be broadcast live before a studio audience for the first time on April 30 in a joint venture with the show’s sponsor, the Irish Sun. The studio audience will interact with presenter Darragh Maloney and panellists Ray Houghton, Ronnie Whelan and Kenny Cunningham. Irish Sun readers will get […]
Avonmore continues to reign
Glanbia Consumer Foods has extended its Avonmore sponsorship of the weather bulletins on RTÉ TV for another two years. The value of the sponsorship has not been revealed. Avonmore milk is the second biggest brand in Irish grocery and has sponsored RTÉ Weather since 2006 with over 50 bulletins broadcast a week. At a photocall […]
